120": future trends in iot
Post on 16-Jul-2015
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Trend 1: The nature of ‘Success’ is changing Stinchcomb: person as ‘1’ = 0.6 generic influence (gender, schooling,
work, ethnicity….) 0.4 –idiosyncratic: you as you Scale to a million and 0.6 you steer on, individual becomes 0,004 =
lone dissent, strange, = manageable by the system So that is why you are always urged to ‘grow’. To grow is to be successful but within a set of tools that define and rule
you. Internet has changed the ratio and now more like 0;5, 0;5: individuals
have far greater reach and influence. Thus: nature of power ( to define ‘success’) is changing. What are the
drivers for the Millenials?
Trend 2: The Nature of the ‘Digital’ in changing Driver today is IoT, Internet of Things (aka pervasive computing,
ubicomp, ambient intelligence… ) Triangle is leading: 1 human and system pull for data and info, 2. need of logistics to individuate every item on the planet (RFID, NFC,
QR codes, barcodes), see ONS by GS1.org, 3; IPV6 , IP in any item that can have software= toothbrushes, washing
machines, cars…. Result: Leaking is not a bug in IoT it is a feature It can not be fought (unless you want to walk around in aluminium foil)
but needs to be exploited: a system hack, not can it be secured in the old paradigm
“There’s an app for that Freelance workers available at a moment’s notice will reshape the nature of companies and the structure of career.” HANDY is creating a big business out of small jobs. The company finds its customers self-employed home-helps available in the right place and at the right time.
In San Francisco—which is, with New York, Handy’s hometown, ground zero for this on-demand economy—young professionals who work for Google and Facebook can use the apps on their phones to get their apartments cleaned by Handy or Homejoy; their groceries bought and delivered by Instacart; their clothes washed by Washio and their flowers delivered by BloomThat. Fancy Hands will provide them with personal assistants who can book trips or negotiate with the cable company. TaskRabbit will send somebody out to pick up a last-minute gift and Shyp will gift-wrap and deliver it. SpoonRocket will deliver a restaurant-quality meal to the door within ten minutes.
Trend 3: The Nature of the ‘Power’ in changing IoT is seamless flow between BAN, Body Area Network – wearables (Example Google Lens-Glasses) LAN, Local Area Network – home –smart meters (Example Google Powermeter – NEST) WAN, Wide Area Network – connected car – (Example Google Car-Automotive) VWAN, Very Wide Area Network – smart city – (Example Google.org + dream of
open data event and get a mail in the morning: we sponsor) These gateways must be in public hands. Or smart cities for 10.000 and Mad Max in
between The fight is not privacy or security in IoT, it is solidarity. Open data is not enough. OTT parasite on it. The platform and all added value must be
in public – as organized network- hands.
Trend 4: The Nature of Business is changing
Business models can currently change with adding a new use case. Boeing has 200 items with separate monitoring items. Can no longer
hide cost or overhead to end users who need the real time flow. The Cisco’s are getting worried. The transparency is showing their
bloated invoices. The BPM’s is getting worried. Clients are asking what is in the black
box? SME build semantic layers for fraction of the cost. IoT is disruptive and working in favor of radical transparency.
Leasing Dynamic Pricing: With realtime data comes just in time pricing. Life time customers: to grow with their needs Recycling and re:use: People care about authentic sustainability
“For retailers – and for the hospitality and travel industry before it – dynamic pricing has helped maximize revenues in a high-cost, low-margin world. In the case of retailers specifically it has also proven to be a great offense against showrooming, precisely because the prices are always changing. Basically all retailers do it to some degree or another—Amazon is a great example but so are brick-and-mortar retailers like Sears and Wal-Mart. It is Uber, however, that has come under fire for the practice from its customers, as MIT Technology Review recently noted. Thanks to its reliance on what it calls ‘surge pricing’— meaning that during times of high demand, Uber raises its prices, often sharply—the company has been accused of profiteering and exploiting its customers. When Uber jacked up prices during a snowstorm in New York last December, for instance, there was an eruption of complaints, the general mood being summed up by a tweet calling Uber ‘price-gouging assholes.’ Uber is taking greater care to explain its pricing policies and in some cases it is bowing to the conventional opinion that surge pricing is unfair. It recently reached an agreement with New York’s attorney general to cap surge pricing in emergency situations, for example.” http://www.forbes.com/sites/erikamorphy/2014/08/31/dynamic-pricing-in-a-post-uber-world/
Online and offline Domains have to work together and not compete on IoT Infrastructure. It is a horizontal operation that will change all bakers, all shoeshops, all supermarkets, all forms of work, including for example accountancy.
Online and offline A 2013 paper by Carl Benedikt Frey and
Michael Osborne, of the University of Oxford, argued that jobs are at high risk of being automated in 47% of the occupational categories into which work is customarily sorted. That includes accountancy, legal work, technical writing and a lot of other white-collar occupations.
SocioTal aims to contribute to an IoT default view on security and privacy where the actual use and context of daily interactions of people through the actions of their devices – location, accelerometers/f2f enablers - is strengthening their final reputation score in a local system as a whole and thus strengthens the overall security and trust of using IoT devices close to you and in your home and neighborhood.
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Internet of Things Meetups in Gent, Guildford, Grenoble, Santander, Novi Sad
01 2014: 26.000, now 90+ The Meetup are organized as part of the Sociotal engagement strategy
¨ create awareness about IoT and try to understand what could be the problem that IoT solutions could face and the gap that SocIoTal will try to fill with its solutions.
¨ many practitioners want to understand how to make money with IoT and other that wants to understand how IoT can help their own business, while other are more interested to social aspects related to IoT.
¨ many requests from people that want to understand how the IoT related to smart cities and our daily life.
¨ use the dev capabilities in the Meetups as focus group and local community building (citizen centric services focus of SocioTal)
18/02/15 SOCIOTAL Project Overview
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New forms of quality assessment
¨ In IoT-I (http://www.ethicsinside.eu) we identified a gap between the policy recommendations, Privacy Impact Assessment Frameworks and academic research on the one hand and the start-up reality of IoT on the ground.
¨ SocioTal ivestigates new formats of quality in gaining data, information and knowledge. In Y1 the first iteration consisted on gaining input, feedback and information on IoT as a reality in business by forming Internet of Things Meetup Groups , building co-creation formats for gaining structured input from end users with the partners in the pilot cities, doing co-creation workshops with end users, and desk research.
¨ In Y2 the interrelation will be investigated further. In Y3 (D6.4, M33) we will provide the validated iteration of the methodology as part of the SocioTal toolkit and best practices guide for local policy makers and cities.
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18/11/2014 SOCIOTAL Year 1 Review, Brussels
Co-create the Internet of Things | Workshop description
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• multi-stakeholder workshops to co-create meaningful Internet of Things solutions
• enable structured end-user involvement in the fuzzy front-end of the design- and development process of Internet of Things projects.
• based on proven service- and interaction design methods • process is made tangible by a specially designed toolkit consisting of
interaction cards, laser-cut artifacts and device templates to interact with.
• In only two and a half hours the participants are enabled to develop a full use case containing a scenario, system overview, data flow, device selection, interface design and requirements.
• workshops are concluded with a discussion about ethics, business models and security, in order to evaluate the feasibility of the resulting use case.
Co-creation: preparatory workshops with the partner Cities
¨ The structure of the session easily guides users to create a complete description of a new UC
¨ In the case that the UC is already described, it allows to discover the point of view of the final user who could identify new requirements, and descriptions about what really are new valuable functionalities for them
¨ It is a more visual, enjoyable, and collaborative way to introduce people within the IoT and to take advantage of all their ideas to elaborate or re-elaborate the UCs
¨ The materials used allow the users to visualise abstract ideas ¨ Allows us to discover users’ reaction to the UC, acceptance and barriers. Also, it
allows to explore the availability of devices which at the end could be translated into the acceptance of a new service or the necessity of change technological aspects of the UC
¨ It is interesting way to capture potential users in pilots and trials ¨ In order to have success in future co-creation workshops with final users, it would be
necessary to select appropriate UCs to explore in these sessions and to find people with profiles that could enrich the proposed UCs
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18/11/2014 SOCIOTAL Year 1 Review, Brussels
Co-creation Novi Sad
¨ significant influence on our daily life. We were also directed to think how devices may share information with one another, which could lead to community-backed services such as an automated neighbourhood watch and how the futuristic storage system lets numerous wired devices such as heating systems or security cameras stream data into a storage layer, which then replicates the data into a secure off-site storage location, such as a public cloud, for sharing with other sensors in other homes.
¨ empower citizens to take power back into their own hands. After all, it is up to us to determine how we take control and create new ways of life (and work).
¨ this network may have the power to reshape our cities and yet it seems that it is being built with little public knowledge. Even more so, it may have huge implications on our wider society.
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18/11/2014 SOCIOTAL Year 1 Review, Brussels
Pilot example: Mood of the City 34
18/11/2014 SOCIOTAL Year 1 Review, Brussels
¨ Year 2/3: Pilot in Novi Sad
-‐ Evaluating Mood of the city (DNET)
§ There are previous approaches for assessment of peoples’ mood [moodx1] and happiness [happ1] [happ2]. We have tried to provide a joint metric that will help citizens to measure mood in the city by introducing contextually different parameters [xx2] to previous approaches.
§ This trial will allow the evaluation of the mood of the city enabler that offers to the users a method to evaluate their mood based on data entered (i.e. current image of themselves and answers to the specific question) as well as based on current environmental data collected from Ekobus device [ref](Figure xx).
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