10 unexplored dissertation topics in marketing
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10 unexplored dissertation topics in marketing
The main reason why companies market their products is to show their consumers the main
benefits that they can gain from purchasing their products. It is designed to help sell a product or
service to consumers. Almost every company engages in marketing in one way or the other. Youmay be expected to write a dissertation to acquire your Masters degree in Marketing.
!ince your dissertation is one of the most important papers that you will write in your years in
school" it is important to take it seriously. #eing able to successfully write your dissertation" maybe what gets your degree or what holds you back. $ven though it is an important paper" dont let
it get you too flustered before you start. %ne of the main things to worry about which is the title
may end up being easier to decide upon than you think.
%ne way to get ahead of the rest is to choose a topic in marketing that is not so common. Acommon topic poses a few problems. %ne is that other individuals may be taking out the same
resources as you are when you are doing your research. Another is that your paper can beunfairly &udged by another students work on the same topic. A third being that if your thesis isthe same as the three people ahead of you" you may have a bored audience before you even start
presenting it. !o a good way to ensure that you have a unique topic is to find one that is
unexplored.
What are some unexplored dissertation topics?
'hat factors should a company explore before they take their business abroad(
'hat are the differences between marketing in a developed market versus marketing in a
developing market(
)ow should a company organi*e and manage its international activities(
)ow can companies build stronger relationships with their business customers(
)ow do market leaders keep their share of the market while continually working towards
getting a larger market share(
'hat marketing strategies should be used during the different product cycles(
+uring market recessions" how should marketers change their marketing strategies(
'hat are some ma&or trends that are used by market intermediaries(
'hat are the some guidelines to follow when building a brand(
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)ow can a company exploit publicity and public relations to build their brand(
These are some great topics to get you started. They are not the most popular topics" so you
should be the only student in your class with these topics.
http://www.forestresearchtools.com/ist-of-fresh-topics-for-a-dissertation-in-marketing
7 Great Marketing Dissertation Topic Ideas You ro!a!l" Didn#t Think $f
Marketing is a fascinating %eld with so man" topics to choose from. If "ou&re ha'ing
trou!le selecting a good one( ha'e a look at this list of se'en great marketing
dissertation topic ideas to help "ou make up "our mind.
The ethics of marketing
Marketing !" its 'er" nature has the a!ilit" to in)uence people&s !eha'iour. There
has !een much de!ate a!out the moralit" of marketing unhealth" food to children
at schools. Is marketing unhealth" food to children at schools ethical( gi'en the
o!esit" pro!lem in children*
Marketing and the ps"cholog" of persuasion
The ps"cholog" of persuasion has pla"ed a large part in marketing for a 'er" long
time. Indeed( marketing has !een in the persuasion !usiness since !efore the
ps"cholog" of persuasion( as a %eld( e'en e+isted. ,as marketing mo'ed !e"ond
the ps"cholog" of persuasion* $r will the" alwa"s !e ine+trica!l" linked*
Marketing across cultures
Marketing diers across cultures for 'arious reasons( and some of thesedierences are striking. ,ow does marketing dier across the world* hat are the
main reasons for these dierences* an in'estigating these reasons help lead to
!etter marketing strategies across the world*
0ocial media as the new marketing channel
http://www.forestresearchtools.com/ist-of-fresh-topics-for-a-dissertation-in-marketinghttp://www.forestresearchtools.com/ist-of-fresh-topics-for-a-dissertation-in-marketing -
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Traditionall"( marketing used 'arious channels( such as print media( to get its
message to potential consumers. ith the rise of social media( man" people claim
that social media is the new channel for marketing. Is social media the new
marketing channel* $r are the more traditional marketing channels still holding
their own*
1rand lo"alt"
ith so much choice a'aila!le to consumers( !rand lo"alt" !ecomes a lot more
di2cult to esta!lish. ,ow important is !rand lo"alt" in modern marketing* 3re there
an" new wa"s to impro'e !rand lo"alt" and retain customers despite the large
'ariet" of products a'aila!le*
Marketing alcohol
The marketing of alcohol has long !een a contro'ersial issue( especiall" when it is
directed at "oung people. Does marketing alcohol to "oung people lead to increased
alcohol consumption* If so( does this ha'e a lasting eect on their !eha'iour*
roduct packaging and sales
4or "ears it has !een !elie'ed that product packaging has a ma5or eect on
product sales( and companies ha'e spent e+tremel" large sums of mone" to
de'elop the 6perfect packaging for their products. Does packaging still ha'e such a
ma5or in)uence on product sales* $r are there other factors that ha'e a larger
impact on product sales*
http://n'socialstudies.com/a-list-of-the-most-interesting-marketing-dissertation-
topics
ostgraduate dissertation and thesis titles
riting a dissertation or thesis is a fundamental part of postgraduate stud". 3t The
8ni'ersit" of 3uckland( our super'isors can help "ou prepare and succeed in "our
chosen research topic.
The 8ni'ersit" of 3uckland Guide to Theses and Dissertations
http://nvsocialstudies.com/a-list-of-the-most-interesting-marketing-dissertation-topicshttp://nvsocialstudies.com/a-list-of-the-most-interesting-marketing-dissertation-topicshttp://nvsocialstudies.com/a-list-of-the-most-interesting-marketing-dissertation-topicshttp://nvsocialstudies.com/a-list-of-the-most-interesting-marketing-dissertation-topics -
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This document is a general guide to the presentation and su!mission of theses and
dissertations and contains additional information a!out related policies and
procedures. Your department ma" also ha'e their own guidelines and re9uirements
so "ou must consult "our super'isor from the outset.
The latest guide is a'aila!le from the 8ni'ersit" of 3uckland#s Theses and
dissertations we!site.
e ha'e pro'ided in the ta!les !elow lists of theses and dissertations completed !"
past Marketing students. The ta!les include the title and name of the super'isor.
The 8ni'ersit" of 3uckland Guide to Theses and Dissertations
1om;,ons< dissertations
Mom theses
hD theses
1om;,ons< dissertations
=isted !elow are dissertations completed !" past students( including title and the
name of the super'isor in'ol'ed.
0tudent name Title 0uper'isor/s
>?@A
Greer ,olford
The oe+istence of ositi'e and Begati'e 0tates from Immersion within 1rand
orlds
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Margo 1uchanan-$li'er
Donna =am
Market 0haping with Ci'als: 3n +ploration of otential olla!orati'e Market
0haping $pportunities for Direct ompetitors
0u'i Benonen
!en eng
3n +ploration of 1rand Barrati'es from an 'olutionar" s"chological erspecti'e
Margo 1uchanan-$li'er
Eohnson =iu
The Cole of =ocus of Interaction in +plaining la"ers& Intentions in Massi'el"
Multipla"er $nline Cole la"ing Games ;MM$CGs
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=asFlo 0a5tos
Mark Trowill
3n +ploration of the ecti'eness of 0ocial Media to 3ssist Destination 1rand
Ceco'er" 4ollowing a Disaster
Denise onro"
1rook Mc4arlane
ollecti'e o-reation within the $pen 0ource 0oftware ommunit"
harlotta indahl
laire Gourle"
hat Makes $nline ideo 3d'ertisements Go iral*
1odo =ang
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Min =i
> $nline ngagement and onsumer Decision-Making rocess $n hinese ei!o
0andra 0mith
Donald 0erra-0tace"
onstructing a olla!orati'e Betwork approach to Bational 1randing
Cod 1rodie
Hieran Eans
The omple+ities of 0C and 1rand in a Glo!al n'ironment
1il5ana Euric
henshi5un 0un
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3n +ploration of "!er ,oarding: De%nitions( ropositions and Implications for
Marketing Cesearch
Mike =ee
Belson 3nnandale
0timulating negati'e customer !rand engagement
0and" 0mith
0uFanne 0huYing han
3n +ploration of Bostalgic 1rand ommunities: The ase of Bike 3ir Eordan
Haren 4ernandeF
arth Eoshi
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ustomer 1C3BD engagement processes: ategorisation of customer !logging
!eha'iour
0and" 0mith
0tudent name Title 0uper'isor/s
>?@
0argam Thammalla
estern 3d'ertising to astern onsumers: ,ow "oung 3sian immigrants interpret
fashion ad'ertising in Bew Jealand
Denise onro"
hristopher ase"
Market proacti'it": The role of Generati'e =earning
Ha5 0tor!acka
Melissa ong
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3n +ploration of Immersion: De%nitions( ropositions and Implications for Cesearch
Margo 1uchanan-$li'er
,oll" liFa!eth 0peer
hildhood o!esit": the application of !eha'iour change theor" to the pre'ention ofo!esit" in Bew Jealand children through the use of social media
Denise onro"
0te'en Gaston
Design thinking and the conceptualisation of markets
harlotta indahl
3seka Handaaddara
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Getting in the Groo'es of Bostalgia - Bostalgic onsumption: 3 Ce'iew and
+tension
Haren 4ernandeF
sther Gao
0hock for 0uccess: 3 new framework for interpreting 0hock 3d'ertising
Mike =ee
end" Yuan
In'estigating the +tent to which Gami%cation in 0ur'e"s Impro'es rediction of
4uture 'ents
atherine 4rethe"-1entham
Eirah Milla
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,ow 0ocial Mo'ements Delegitimate Industries
0u'i Benonen
mma 0pratt
nhancing 0Ms& Interactions: The Cole of Betwork ictures and Interaction
apa!ilities
Ha5 0tor!acka
Euanting Hell" ,uang
+amining the !uering eect of lo"alt" programs in the conte+t of ser'ice failure
=asFlo 0a5tos
3shleigh Ilich
0tatus seeking sustaina!le consumers
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1il5ana Euric
ra!odha Ha'indi Gunarathna
8nderstanding 0elf-resentation 'ia intage 4ashion
Haren 4ernandeF
George ilks
alue o-Destruction in $nline Inno'ation ontests
1il5ana Euric
ei-Hung ,su
The in)uence of relationship factors in ser'ice failure: the interaction !etween
customer-%rm and customer-emplo"ee relationship facet
=asFlo 0a5tos
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0tudent name Title 0uper'isor/s
>?@?
3urelia oirard The otential of 4ace!ook as a 4undraising Tool for Disaster
Celief Bon-Go'ernmental $rganiFations. Denise onro"
mma 4itFgerald Image ortra"al in Technolog" 3d'ertising. Margo 1uchanan-
$li'er
0tephanie Guise The Celationship 1etween 1rand 4orgi'eness and 1rand 9uit"
in a 0er'ice 1rand onte+t. 0and" 1ennett
$li'er ,a"don Cede%ning Demarketing: The onceptual and
Managerial Implications. Cick 0tarr
=uc" ,ella!" Dumped !" the 1rand: onsumer Cesponses to 1rand
Discontinuation. ristel Cussell
Co!ert ,ollier onsumer omplaint 1eha'iour: 3n +ploration into the ect of
Celationship 1ond. =asFlo 0a5tos
Grant ,one" ,ow Celationships In)uence the Temporal 3spect of the
onsumer 4orgi'eness rocess. =asFlo 0a5tos
Eoshua Eo 3'atars: 1ridging Celationships and Moti'ations in the onte+t of
irtual onsumption. ristel Cussell
3dit"a Homari s"chopatic Traits and Mis!eha'iours: 3n 3lternati'e erspecti'eof Your onsumers. Mike =ee
helsea =ung ele!rit" 4orgi'eness: The Moti'es and Moderating 4actors for
onsumer 4orgi'eness Towards ele!rities. ristel Cussell
Deana'en Baidoo o-1randing: Mo'ie 0tar 3lignment - 3n +amination of Mo'ie
0tar 3lignment and Marketing $utcomes. =asFlo 0a5tos
,eidi Kin 0ocial Media in Marketing Tertiar" Institutions to International 0tudents:
3n 3pplication of ustomer ngagement. Cod 1rodie
Ian 0oon $rganisational rises and the De'elopment of 0candal Management=asFlo 0a5tos
0arah Tang 1randscape: 3n Integrated 0er'icescape Model to ngage the
;Internal< ustomer. 0and" 1ennett
0era%na id"anti +ploring the ngagement 1eha'iour of Generation Y Mothers:
Implications for Marketing Infant-are roducts. Cod 1rodie
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Daina ilson ustomer ngagement and the Bew Media: Implications for the
osmetics Industr". Cod 1rodie
Top
Mom theses
=isted !elow are theses completed !" past students( including title and the name of
the super'isor in'ol'ed.
0tudent name Title 0uper'isor/s
>?@A
ameron 0tring%eld
4le+i!ilit" in Bew roduct De'elopment: Much more than 0tages and Gates
Ha5 0tor!acka
0eo-Youn 3hn
amping and Glamping: The 0earch for 3uthenticit"
Mike =ee
Matthew Eohnson
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To switch or not to switch
Ha5 0tor!acka
Einglu Jhang
3n +ploration of 4actors In)uencing onsumers# +pectations of the orporate
0ocial Cesponsi!ilit" of Multinational and Domestic ompanies L3 0tud" of hinese
onsumers
1il5ana Euric
3nas Hhan
+ploring ustomer ngagement 1eha'iours: 4irm-1ased 4actors Dri'ing ustomer
Ceferrals in the 3irline Industr"
Ha5 0tor!acka
0tudent name Title 0uper'isor/s
>?@
mma 4itFgerald
-
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0ocial media use for corporate communications
Margo 1uchanan-$li'er
3mrita =al
ustomer Cesource Integration in 1log-1ased roduct Ce'iews
Cod 1rodie
Eessica =ee
Mo'iegoers# Interpretations of roduct lacement in Dierent Mo'ie Genres
0andra 0mith
0tudent name Title 0uper'isor/s
>?@>
0herr" 0iganporia
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ontrasting the role of a!ilit" and moralit" in online consumer impressions. 3n
e+tended cue diagnosticit" approach
=asFlo 0a5tos
Maria MunoF Granados
Destination Marketing after a disaster: 0trategies for reco'er"
=asFlo 0a5tos
0tudent name Title 0uper'isor/s
>?@@
arun 1hardwa5
0ustaina!le onsumption: Meanings( Moti'es and olicies
Haren 4ernandeF
1onita Yuen
-
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'aluating the ecti'eness of a =o"alt" rogramme from the ustomer#s
erspecti'e: 3 case stud" of the Kantas 4re9uent 4l"er rogramme
=asFlo 0a5tos
0tudent name Title 0uper'isor/s
>?@?
Bina 1rosius The ase of Inorganic ollectors Haren 4ernandeF
=in ,uang +tracting alue from Information Technolog" ustomers in 1usiness
Celationships. Greg 1rush
anisha Barse" 4aking It: 0candalicious onsumption and Ironic ;Dis?@?/>?@@
0andra Dawn 1ennett 1rand 0tories: 3 Barrati'e 3pproach to +ploring the
0er'ice 1rand +perience within an $rganisation Margo 1uchanan-$li'er
0andra 1ulmer 1rands and the onstruction of Bational Identit" Margo
1uchanan-$li'er
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,ounaida l Eurdi ro!lem O 0olution 4raming Haren 4ernandeF
Cick 0tarr ideographic Cesearch from the 4irst-erson erspecti'e: 3n
+ploration of 3uthenticit" Haren 4ernandeF
http://www.!usiness.auckland.ac.nF/en/a!out/od-our-departments/od-marketing/our-
research-@P/postgraduate-dissertation-and-thesis-titles.html
3 =ist $f $utstanding Dissertation Topics In Marketing
If "ou are tasked with writing a dissertation in marketing( one of the most di2cult
tasks can !e to %nd an appropriate topic.
onsider the following:
rite a!out the in)uence that ad'ertising has on the !eha'ior of consumers
rite a!out the students can !e targeted among the mo!ile phone industr"
rite a!out how international marketing can use standardiFation
rite a!out the dierent elements in !rand recognition
rite a!out the eecti'eness of lo"alt" programs
rite a!out the impact that social media has currentl" on customer purchasing
choices
rite a!out how to market traditionall" male products to females
rite a!out the in)uence that cartoons ha'e on children and what impact this
has !" e+tension on parents and their !u"ing choices
Make sure "ou ha'e two or three potential topics at least which "ou should research
in a 9uick fashion( 5ust to make sure there e+ists enough academic information on
the topic( and also that the e+isting academic information does not contrast "our
point.
http://www.business.auckland.ac.nz/en/about/od-our-departments/od-marketing/our-research-16/postgraduate-dissertation-and-thesis-titles.htmlhttp://www.business.auckland.ac.nz/en/about/od-our-departments/od-marketing/our-research-16/postgraduate-dissertation-and-thesis-titles.htmlhttp://www.business.auckland.ac.nz/en/about/od-our-departments/od-marketing/our-research-16/postgraduate-dissertation-and-thesis-titles.htmlhttp://www.business.auckland.ac.nz/en/about/od-our-departments/od-marketing/our-research-16/postgraduate-dissertation-and-thesis-titles.html -
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Thinking earl" reall" helps "ou to select "our topic. If "ou start thinking o'er
potential topics as soon as "our assignment is gi'en to "ou( "ou will %nd that
planning and organiFing "our paper !ecomes easier( and "ou ha'e a greater
amount of time on "our hands.
1rainstorming is one of the !est wa"s to %nd a good topic. You can use
!rainstorming as part of "our planning process( something that "ou use regularl"
from the moment "ou are gi'en the assignment until "ou are a!le to whittle down
the perfect idea. 4or this( "ou can tr" e+ercises such as free write sessions. 4or
these( "our 5o! is to set a timer for three to %'e minutes during which time "our pen
does not lea'e the paper and "ou allow all of "our thoughts to )ow out. This is
incredi!l" !ene%cial !ecause the !rain onl" consciousl" holds on to a!out se'en
thoughts at once and students might struggle to come up with an appropriate essa"
theme if their !rain is !eing clogged up !" lists of other things to remem!er such as
a shopping list and the time of "our ne+t dentist appointment. 1ut !" writing
e'er"thing down( "ou clear the wa" for "our su!conscious mind to start creati'el"
mulling o'er potential ideas until "ou generate a list of things "ou like. hen this
timer is up "ou will %nd that there is often one or two dierent ideas that continue
to pop up in "our writing( a pattern which will ser'e as the direction for "our topic.
http://www.wdassociation.org/choosing-a-!rilliant-dissertation-topic-on-
marketing.asp+
http://www.wdassociation.org/choosing-a-brilliant-dissertation-topic-on-marketing.aspxhttp://www.wdassociation.org/choosing-a-brilliant-dissertation-topic-on-marketing.aspxhttp://www.wdassociation.org/choosing-a-brilliant-dissertation-topic-on-marketing.aspxhttp://www.wdassociation.org/choosing-a-brilliant-dissertation-topic-on-marketing.aspx
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