1 epp-ed hearing, european parliament, brussels – 12 june 2008 egnos and galileo pedro pedreira...
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1EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
EGNOS and Galileo
Pedro PedreiraExecutive Director
European GNSS Supervisory Authority
Galileo/EGNOS applications and services – the way forward
EPP-ED Group Hearing, European Parliament, Brussels
12 June 2008
Fostering the economic Fostering the economic and social benefits ofand social benefits of
2EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
5 truths of Galileo/EGNOS applications
1. A huge – mostly untapped – opportunity.
2. This potential will not be reached all by itself: proactive action is needed and the clock is ticking.
3. Concession was supposed to develop the market: now Commission must fill the gap.
4. Need the right tools: specialised skills, know-how, resources, focus, results.
5. EGNOS is NOW, better not wait for a second chance.
3EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
Satellite navigation is boomingForecasts personal navigation devices sold 2011Millions per year
Forecasts GNSS enabled mobile phones sold 2011Millions per year
Note: graphs have been extrapolated based on published data from sources, colours refer to different sourcesSources: Berg Insight, iSuppli, in-stat
18%
0
100
200
300
400
500
600
700
800
2006 2007 2008 2009 2010 2011
41%
27%
25%
CAGR
0
200
400
600
800
1,000
1,200
1,400
1,600
2006 2007 2008 2009 2010 2011
Mill
ion
0%
5%
10%
15%
20%
25%
30%
35%
%
Mobile phone sales
GNSS enabledphone salesGNSS penetration
4EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
Source: L.E.K. analysis
€ b
Galileo and EGNOS willcreate additional benefit for Europe
0
10
20
30
40
50
60
70
Up
stre
am
ind
ust
ry
ben
efits
Dow
nst
ream
ind
ust
ry
ben
efits
Use
rs b
enefi
ts
Soc
ial
ben
efits
Tot
al b
enefi
ts
for
Eu
rop
e
4.1
11.03.1 62.8
44.6 Estimated incremental benefit for Europe stemming from the introduction of Galileo and EGNOS,over the period 2008-2030
Impact on employment ~1,400 ~20,800 ~22,200
5EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
To reap the benefit,two action lines need to be followed
Incre
asin
g m
ark
et
ori
en
tati
on
Create value and project Europe’s image through the European GNSS programme
Build and operate the system in an effective way
Exploit GNSS systems, maximising direct benefits and externalities Supply:
Ensure competiti-veness and promote innovation
Demand: Stimulate usage to reap economic and social benefits
Align design with demand and ensure usability
Ensure delivery in-time, in-spec, with minimum cost
Promote standardisation
Stimulate downstream industry (receivers, applications)
Ensure competitiveness of the system
Competitive procurement
Effective project management
Specs compatible with basic requirements, budget and schedule
Create awareness and sympathy
Ensure fair pricing and quality of services
Ensure adequate regulatory framework
Demonstrate benefits and reliability
Cooperate to accelerate uptake beyond Europe
Ensure system usage through security accreditation
Ensure system consistency with user needs
Demonstrate compliance through certification
Set up operational and commercial structures
Galileo’s success drivers
DevelopingDemand andSupply
EnsuringFull Operational Capabilityin time
6EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
Coordination of the value chainis necessary
Development ofServices and Applications
Deployment ofthe Systems
PN
T s
erv
ice
pro
vid
ers
Conte
nt
&
ap
plic
ati
ons
pro
vid
ers
Devic
e s
up
plie
rs
Pla
tform
&re
ceiv
ers
sup
plie
rs
Chip
set
sup
plie
rs
GN
SS
Sig
nal
Pro
vid
ers
Com
munic
. &
oth
er
com
ple
m.
serv
ices
Sate
llite
op
era
tors
Sp
ace
in
frast
ruct
ure
op
era
tors
Launch
se
rvic
es
Sate
llite
s &
g
round
eq
uip
.su
pp
liers
A key factor of coordination of the value chain is a reliable deployment schedule
7EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
Developing Demand and Supply
Assessing the potential and maturity of market segments and supporting development accordingly
Putting in place regulatory enablers (e.g., certification, standardisation, regulations)
Looking out for market distortions (e.g., market dominance, shortfalls)
Motivating and supporting initiatives that pursue promising business models
Demonstrating the differentiators and benefits of EGNOS
Preparing the commercialisation of the signals in space
8EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
Public Utility(impact on public benefits)
Se
gm
en
t a
ttra
cti
ve
ne
ss
(s
ize
, g
row
th)
o Road Pricing
o LBS socialo LBS innovation
o Aviation commercial
o Maritime
o Rail
o Timing
o Security
Lo
wM
ed
ium
Hig
h
Low
o Road Congestion
o Road VAS
o Road Fleet management
o Aviation general
o Aviation airports
o Surveying
Medium High
o Road Emergency/ Security
Assessing the potential andmaturity of market segments
9EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
Supporting market enablers
A. LBS Market
context and obstacles
B. Analysis of enablers and stakeholders
C. Assess GSA levers and define strategy
D. Targeted action plan
E. EU-wide promotion
F. Results and actions monitoring
Analysis Implementation
II. Unproven business model
Application trials to demonstrate business potential
3
Regulatory push to implement accurate location e112
4
I. Poor (indoor) positioning performance
Development of hybrid technologies1
Introduction of EGNOS and Galileo2
III. Stringent mobile phone cost and form factor requirements
Ensure availability of cheap GNSS enabled mobile phones
5
Stimulate competition among tier-1 GNSS mobile phone manufacturers
6
IV. Lack of content and difficulties with integration
Standardise content formats, interfaces and processes
7
Accelerate content availability8
10EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
LBS: applications that demonstrate market potential for LBS services and maturity of technology
Road: road tolling and other GNSS-based applications
SMEs: stimulate innovation, networking and co-operation among SMEs, demonstrate the benefits of EGNOS and Galileo.
EGNOS in aviation: accelerate adoption of EGNOS in regional airlines, general aviation, helicopters and ground operations
International: promote Galileo beyond the EU borders and create new opportunities for industry
Mass market receivers: develop core receiver technologies for Galileo/EGNOS
Motivating new entrants and promising business models
11EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
Promoting EGNOS
CDDS Beta Test 2 Demonstration/Trial projects on Aviation applications 3 Demonstration/Trial projects on LBS applications 2 Demonstration/Trial projects on Road applications
The Most Promising EGNOS Application IdeaSpecial Topic Prize
Starting in 2008
12EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
EGNOSfrom technology to service
2008 2009 2010
The critical success factor of EGNOS is market-oriented management
Operational Phase
Open SignalSoL Service for Aviation
From 2009, EGNOS the showcase for Galileo The EU is now taking the market risk
formerly to be taken by the concessionaire The experience with the operational and
commercial structuring of EGNOS should reduce the risk for Galileo
13EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
Paving the wayto Galileo services
Enable risk sharing with the private sector
Provide incentives for efficiency
Fulfil market expectations of quality of service
Commercial approach to:
A commercial system requires:
Demand-oriented design of the system
Definition of Service Models (CS, SoL, PRS)
Operational and commercial structures set up well in advance of FOC
Market-entry strategy
14EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
Conclusion
Galileo and EGNOS will bring substantial benefits to European industry, users and society.
To reap the benefits, it is necessary to: Ensure that the systems will reach Full Operational Capability
in time
Develop demand and supply of PNT services
The Commission has to set up the means to: Ensure the public utility of the systems
Replace the role of the former concessionaire in developing the market for the commercial services
15EPP-ED Hearing, European Parliament, Brussels – 12 June 2008
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