1 andre-yves.portnoff@wanadoo.fr the added value of networking for sustainable development....

1

andre-yves.portnoff@wanadoo.fr

The added value of networking for

sustainable development .

André-Yves Portnoff Groupe Futuribles

Scientific Networking for Integration European seminar

29th September 2005 Portorož, Slovenia

2

andre-yves.portnoff@wanadoo.fr

The Dome of Florence

the biggest completely self-supporting cupola in the world

Brunelleschi 1418-1434.

This technological, economical and artistic

record remains unbeaten

a 30.000 t cupola built without scaffolding

3

andre-yves.portnoff@wanadoo.fr

What creates value? Positive Interactions!The Dome of Florence, (Brunelleschi 1418-1434) :

a self-supporting structure, 4 millions bricks, arranged in a herring-bone pattern,

4

andre-yves.portnoff@wanadoo.fr

What creates value? Positive Interactions!

The Dome’s value :

•absolutely different from 4 millions times the price of a brick!

This global value is generated by intangible assets the organization of the bricks… Brunelleschi’s vision and creativity

The global value of a complex system has nothing to do with the sum of its components’ values:

it’s a synergy effect

5

andre-yves.portnoff@wanadoo.fr

Each one of us is a complex system

Although we are basically composed of atoms of carbon, oxygen, calcium and hydrogen, we cannot be confused with several pounds of coal and water!

0,1%

3%

C, H, O, Ca…

6

andre-yves.portnoff@wanadoo.fr

0

20

40

60

80

100

120

1 5 9 13

105

15=n

Number of relations one to one interactions

n(n-1)/2The value of a

telephone network grows far faster

than the number of subscribers

The value of a network increases with the number of enable relevant inreactions

       the potential interactions one to one are n(n-1)/2

Interactions one to one

7

andre-yves.portnoff@wanadoo.fr

IBM,1975-1980

Microsoft

Intel

Compaq

  Synergy between complementary professions: Intel+Compaq+Microsoft > IBM

8

andre-yves.portnoff@wanadoo.fr

IBM,1975-1980

    Synergy between complementary professions: Intel+Compaq+Microsoft > IBM

1+1+1>3

9

andre-yves.portnoff@wanadoo.fr

The Network Effect The value of a network grows as

n(n-1)/2A network of partners is more efficient than a big centralized group (Linux versus Microsoft, Dell versus IBM, Compaq, H-P…)

10

andre-yves.portnoff@wanadoo.fr

What creates value? Positive interactions

Creations of Values for the

User, the Producer, the

others Stakeholders &

the Society

Intellectual• Competences & knowledge

Emotive

- Willing to write, to communicate & Willing to Cooperate with Publisher

Production of a Book

Intellectual• Capacity to read and to understand

Emotive

- Willing to spend time to read this book

Decision to buy & to read this book

Creation of Communication

Confidence

Emotion

Hope of ProfitHope of Profit

Supply Potential user

11

andre-yves.portnoff@wanadoo.fr

Interactions must be relevant

Sufficient differences to be matter for exchange :

Networking: the conditions of synergy

12

andre-yves.portnoff@wanadoo.fr

Interactions must be relevant Sufficient differences in culture, knowledge, skill, ages,

gender for there to be matter for exchange :

The topics addressed in sustainable development are very pluridisciplinary,

No one person or team has all the knowledge.

1 idea + the same idea again = 2 self satisfied people! This does not lead to open-mindedness

1 idea + a different idea = production of new ideas : creativity 1 + 1 = 3 or 4 or infinity! Possibility of Increasing Returns

Networking: the conditions of synergy

13

andre-yves.portnoff@wanadoo.fr

Interaction between complementary ideas = creativity

No creativity without tolerance and respect of differences.

The creativity grows at the crossroads of different cultures

The chance of Europe is the valorisation of her differences.

14

andre-yves.portnoff@wanadoo.fr

Mutual confidence allowing sharing and open discussion

Communication : some common culture, therefore « T » cultures

Networking: the conditions of synergy

15

andre-yves.portnoff@wanadoo.fr

  « T culture »

General Culture

Kn

ow

led

ge

in s

pe

cia

l fie

ld

General Culture

Kn

ow

led

ge

in s

pe

cia

l fie

ld

General Culture

Kn

ow

led

ge

in s

pe

cia

l fie

ld

Communication Sharing

Collective Intelligence

16

andre-yves.portnoff@wanadoo.fr

The management of an organisation must not reduce the interactions: inefficiency of centralised and

compartmentalised companies or administrations

inefficiency of non democratic countries

Networking: the conditions of synergy

Compartments save (sometimes) the ships but sink the organizations

17

andre-yves.portnoff@wanadoo.fr

Will to share + consensus on the objective, Recognition of the common interest of

pooling

Networking: the conditions of synergy

1 + 1 = 2 1 idea +1 idea = unlimited creativity 10 people who want to think together = capacity of solving

problems >>> sum of individual capacities because of synergy

the coherence of knowledge and will is the determining factor

18

andre-yves.portnoff@wanadoo.fr

The capacities of a network are more important than the sum of its members’ capacities

economy of resources because pooling each member works in his area of excellence and the

whole group benefits, the collective vision is larger :

– Less short sightedness– Less risks.

We need this vision of common interest. It is a vision of long term interest.

Without that vision, there is no sustainable development!

The power of networks

19

andre-yves.portnoff@wanadoo.fr

The quality of interactions creates collective intelligence

Communication, mutual confidence, shared vision and will

20

andre-yves.portnoff@wanadoo.fr

www.futuribles.com

andre-yves.portnoff@wanadoo.fr

if you do not enderstood my english, i can e-mail you my presentation...