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Knock the votePreparing a pan-European field campaign for 2014

Athens, April 24th 2014

Who are we?

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We use our research and analytical expertise to serve progressive parties in France and in Europe and help them organize data-driven professional campaigns.

What are we gonna talk about ?

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▪ The 2012 French story

▪ Why a field campaign ?

▪ Knock the vote for the European elections

The 2012 French story

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…. coordinating 80 000 volunteers

… who knocked on 5 million doors

Let’s look more closely at François Hollande’s field campaign, the largest ever organized in France

6 000 field organizers…

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… who knocked on 5 million doors

Let’s look more closely at François Hollande’s field campaign, the largest ever organized in France

6 000 field organizers…

Direct contact with ~10% of the electorate, primarily in left leaning areas with low turnout

Campaign directly targeting non-voters

…. coordinating 80 000 volunteers

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… who knocked on 5 million doors

Let’s look more closely at François Hollande’s field campaign, the largest ever organized in France

6 000 field organizers…

Direct contact with ~10% of the electorate, primarily in left leaning areas with low turnout

Campaign directly targeting non-voters

79% had never done any door-to-door canvassing 92% loved it and think it should be a priority for all

upcoming campaigns

…. coordinating 80 000 volunteers

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Prominent politicians joined the volunteers to knock on doors!

François HollandePresident of France

Claude BartoloneSpeaker of the House

Ségolène RoyalFormer presidential candidate

Najat Vallaud-Belkacem

Women Rights Minister

Aurélie FillipettiCulture Minister

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The result: a substantial persuasion effect

Vote share for François Hollande is systematically higher in polling stations covered by volunteers

1st round 2nd round

Non covered Covered Non covered Covered

31.9%35%

+3.1pts

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56.9%59.6%

+2.7pts

The result: a substantial persuasion effect

Vote share for François Hollande is systematically higher in polling stations covered by volunteers

1st round 2nd round

Non covered Covered Non covered Covered

31.9%35%

+3.1pts

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56.9%59.6%

+2.7pts

Who did we steal these

votes from ?

The result: a substantial persuasion effect

Vote share for François Hollande is systematically higher in polling stations covered by volunteers

1st round 2nd round

Non covered Covered Non covered Covered

31.9%35%

+3.1pts

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56.9%59.6%

+2.7pts

The Far right

Why a field campaign ?

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Obama 2008: the most modern campaign in history (at the time)

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Obama 2008: the most modern campaign in history (at the time)

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Obama 2008: the most modern campaign in history (at the time)

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Obama 2008: the most modern campaign in history (at the time)

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Obama 2008: the most modern campaign in history (at the time)

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Obama 2008: the most modern campaign in history (at the time)

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Obama 2008: the most modern campaign in history (at the time)

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Obama 2008: the most modern campaign in history (at the time)

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Obama 2008: the most modern campaign in history (at the time)

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Obama 2008: the most modern campaign in history (at the time)

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▪ Decreasing turnout, with significant drop between national and local elections

▪ Turnout particularly low among working class, ethnic minorities and in disadvantaged urban areas

▪ Politics perceived as distant by many voters, especially among working class

▪ Democratic Party facing growing discontent from voters, which fuel the rise of populist parties

The American political landscape in 2008

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▪ Decreasing turnout, with significant drop between national and local elections

▪ Turnout particularly low among working class, ethnic minorities and in disadvantaged urban areas

▪ Politics perceived as distant by many voters, especially among working class

▪ Democratic Party facing growing discontent from voters, which fuel the rise of populist parties

The American political landscape in 2008

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Obama’s team response :

a profesionnal, data-driven field campaign, putting direct contact with voters as a core strategy

▪ Decreasing turnout, with significant drop between national and local elections

▪ Turnout particularly low among working class, ethnic minorities and in disadvantaged urban areas

▪ Politics perceived as distant by many voters, especially among working class

▪ Parti socialiste facing growing discontent from voters, which fuel the rise of populist parties

What about France in 2012 ? A similar political context

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▪ Decreasing turnout, with significant drop between national and local elections

▪ Turnout particularly low among working class, ethnic minorities and in disadvantaged urban areas

▪ Politics perceived as distant by many voters, especially among working class

▪ Parti socialiste facing growing discontent from voters, which fuel the rise of populist parties

What about France in 2012 ? A similar political context

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Our response :

a national field campaign adapted to the specificities of the French context

▪ Politics perceived as distant by many voters, especially among working class

▪ PASOK facing growing discontent from voters, which fuel the rise of populist parties

▪ Fickle electorate going from one party to the other

▪ New voting system with closed lists, personalizing the vote

So could what worked in France apply to Greece ?

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A compléter

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▪ Politics perceived as distant by many voters, especially among working class

▪ PASOK facing growing discontent from voters, which fuel the rise of populist parties

▪ Fickle electorate going from one party to the other

▪ New voting system with closed lists, personalizing the vote

?

So could what worked in France apply to Greece ?

Knock the vote for the European elections

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Knock the Vote

Knock the Vote: helping European socialist parties design campaign strategy to better engage with citizens

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The first ever pan-european door-to-door campaign

Knock the Vote

Knock the Vote: helping European socialist parties design campaign strategy to better engage with citizens

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The first ever pan-european door-to-door campaign

A large training program for activists from all socialist parties

The opportunity for national parties to implement an innovative campaigning strategy

Knock the Vote

Knock the Vote: helping European socialist parties design campaign strategy to better engage with citizens

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The first ever pan-european door-to-door campaign

A large training program for activists from all socialist parties

To know more

▪ Contact Alexandros, your Knock the Vote trainer :

karidysalexandros@gmail.com

▪ Contact me if you had further question on our work and techniques :

lm@liegeymullerpons.com

▪ Go visit our website : www.liegeymullerpons.com