© 2010 innovation and business industry skills council ltd. bsbmkg506b plan market research session...
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© 2010 Innovation and Business Industry Skills Council Ltd.
BSBMKG506B Plan market research
Session 4
Develop market research planDevelop market research plan
Purpose of this presentationAt the end of this session, you should know how to:
estimate time and resource requirements
determine feasibility of market research projects
prepare a market research plan
obtain approval for plan.
© 2010 Innovation and Business Industry Skills Council Ltd.
Estimate time requirements
1. Identify all activities.
2. Identify individual
tasks.
3. Determine time for each
task.
4. Identify interdependenc
ies and lag time.
5. Create a time line.
For each activity
© 2010 Innovation and Business Industry Skills Council Ltd.
Estimate physical resourcesUse task breakdown.
Identify physical resources for each task. This includes:
equipment, computers and software
research tools and instruments
product samples
premises.
© 2010 Innovation and Business Industry Skills Council Ltd.
Estimate human resources
total general hours
no weeks in project
= total effortSeparate
hours for specialist (contract
staff) from general tasks.
View each task.
total estimated hours for
general tasks
total effort
38
= required human resources
© 2010 Innovation and Business Industry Skills Council Ltd.
Estimate finance resourcesLabour costs hourly cost of each resource X effort hours
internal staff costs + costs for use of contract staff.
Non-labour costs
All costs not related to the salary expenses for internal staff and contractor payments. This includes:
hardware and software
equipment
material and supplies
travel expenses
training and team building
facilities
costs for outsourced activities or tasks (not contract labour).
© 2010 Innovation and Business Industry Skills Council Ltd.
Determine project feasibilitytechnology and systems
economics
legal
operational
schedule
quality and credibility of research and data gathering methodologies
Can similar results be obtained another way?
© 2010 Innovation and Business Industry Skills Council Ltd.
Market research plancover pageintroductionspurpose and research objectivesresearch methodssources of datatimelines, budget, milestones and
deliverablescredentialsappendix.
© 2010 Innovation and Business Industry Skills Council Ltd.
Negotiating plan approvalaim for a win-win outcome
make an appointment to discuss concerns
listen, document and address all concerns or issues
be flexible
adjust plan if required
obtain approval in writing.© 2010 Innovation and Business Industry Skills Council Ltd.
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