amol project
TRANSCRIPT
M.S.P. Mandal’s
Deogiri Institute of Engineering & Management studies, Aurangabad.
A
Summer Training Project Report
on
“JAINEX AAMCOL LTD.”
Submitted by
Mr. Amol K.Gadve
Roll no.16
MBA III semester
Batch 2011-2013
1
M.S.P. Mandal’s
Deogiri Institute of Engineering & Management studies, Aurangabad.
A
Summer Training Project Report
on
“JAINEX AAMCOL LTD.”
Submitted by
Mr. Amol K.Gadve
Roll no.16
MBA III semester
Batch 2011-2013
In partial fulfillment of the completion of the course of
Dr.Babasaheb Ambedkar Marathwada University, Aurangabad
Prof. Rupesh Rebba Prof.Vaishali Raodeo Dr.Ulhas Shiurkar
Project guide HoD Director
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Acknowledgement
I, Amol K.Gadve hereby thank of JAINEX AAMCOL LTD. for allowing me to complete the Summer Training Project.
I also thank Prof. Rupesh Rebba(Project guide), Prof.Vaishali Raodeo(HoD) and Dr.Ulhas Shiurkar (Director), Deogiri Institute of Management Studies, Aurangabad for encouraging and guiding me through the training.
Mr. Amol K.Gadve
Roll no.16(Marketing)
MBA III semester
Batch 2011-2012
3
M.S.P. Mandal’s
Deogiri Institute of Engineering & Management studies, Aurangabad.
Certificate
This is to Certified that, Mr.Amol K. Gadve, a student of Deogiri Institute of Engineering & Management Studies, Aurangabad Batch 2012 - has duly completed the In-Plant Training Project (CP-304).
In partial fulfillment of the completion of Master of Business Administration course Dr. Babasaheb Ambedkar Marathwada University, Aurangabad.
Prof. Rupesh Rebba Prof. Vaishali Raodeo Dr. Ulhas Shiurkar
Project Guide HOD Director
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Certificate from the Company
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Index
Sr. no. Topic Page no.
1. Profile of the Company(Introduction,History,Structure,Founders,etc)
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2a.b.c.d.
VisionMissionGoalsObjectives
3. Product Profile
4. Achievements of the company
5.a.b.c.d.f.g.h.i.j.
Study of the DepartmentsProduction OperationsMarketingFinanceHRExportInternational divisionPurchaseMaterialsResearch & Developmentetc
6. Supply Chain
7. Observation
8. Suggestions & Recommendations
9. Conclusion
10. Bibliography
11.a.b.
AppendixProject Report ( if any)Questionnaire (if any)
PROFILE OF THE COMPANY
COMPANY NAME : JAINEX AAMCOL LTD.
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BRAND NAME : AAMCOL
ISO GRADE : ISO : 9001:2008, FROM BVQIFOR THE QUALITY PFODUCT
CHAIRMAN : MR. BHAGATSING DUGAR
MANAGING DIRECTOR : MR. R. MAZUMDAR
JOINT MAN. DIRECTOR : M. Z. KOTHARI
DIRECTOR : RAHUL DUGAR
DEPARTMENTS : ADMINISTRATION, ACCOUNT,PRODUCTION, MARKETING, HUMAN RESOURCE
REG. OFFICE : JAINEX LTD. 405 & 406Sharda Chembers 15, Sir Vitthadas Thackersey Marg. New marine lines, MUMBAI- 400 020Email : [email protected]
Fax Number : +91-240-2482208URL : www. Jainexaamcol.comAuditors : Singh & Co.Bankers : Bank of IndiaEstablish Year : 1976Basic Business : Gear cutting tools
Number of employee
Staff : 17Executive & Engineer : 16Workers : 85
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Export Market : USA, JAPAN, GERMANY, ITALY, HONGKONG, KOREA, THAILAND, KUWAIT
ORGANIZATION CHART
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Managing Director
HR Manager Finance Production Marketing IT & R. D.
Asst. Manager Asst. Asst. Asst. Asst.
Supervisor Accountant Supervisor Sales Executive Supervisor
Clerk Clerk Worker Salesmen Worker
JAINEX AAMCOL
Jainex Aamcol is a leading manufacturer of gear hobs and special cutting tools, inspection tools & precision accessories under the brand "Aamcol" is a part of Jainex Group.
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Jainex Group is a conglomerate with offices in all the leading cities of India and representative offices in USA, UK and Hongkong. Jainex Group deals with steel, gear cutting foots, pneumatic brake systems for railways, including has a turnover of US$ 20 million.
The company has been catering to a wide range of customers including automobile industries, industrial and special gearbox manufacturers, machine tool manufacturers and many others. By producing international quality products, the company has not only saved country's foreign exchange but also generated it by exporting its products.
Continuous research and development has enabled Jainex Aamcol to bring many new, high productive and accurate tools to the market.
The company has added many new facilities such as computer systems, machinery and equipments that are latest in the field, to keep itself ahead.
History of Jainex
Jainex Aamcol was incorporated in 1947 under The Indian Companies Act 1913 as Anglo American Marine Co. Ltd. and Its name was subsequently changed to Jainex Aamcol Ltd- It had its factory at Mumbai, manufacturing hacksaw blades, press tools and design
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1975, the company diversified into the manufacture of gear hobs in technical collaboration with Klingelnberg of Germany by setting up its plant at Aurangabad, Maharashtra, The Hob plant was inaugurated by Mr. Diether Klingelnberg, head of the house of Klingelnberg in the presence of Dr. Rafiq Zaksr:a, Hon. Minister of Maharashtra.
The company Is a public limited company and its shares are listed on the Bombay Stock Exchange.
In 1916, the manufacturing activities were concentrated at Aurangabad. The prestart of product range comprises of gear hobs, special cutting tools and inspection tools & precision accessories such as, spline & serration gauges, master gears etc. and are sold to the automotive material handling, machine tool, ;is well as gear box industries in India. The products are also exported to Germany and Australia.
In 2006, Jainex Aamcol was certified a ISO 9001:2000 company for design, manufacture and supply of gear cutting tools and special cutting tools by BVQL.
MISSION
“Mission is the essential purpose of the organization concerning particularly why it is in existence the nature of business it is in an customer satisfy”
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Mission is the purpose of reason for organization existence
A Mission statement defines the basic reasons for existence of the organization
VISION
Vision is a description of something in the future. Vision are about beliefs, feelings, emotions and pictures.
GOALS
The Jainex Aamcol want to expand their business in the international market with the growth of the company and to improve the productivity and increase the profits.
ACHIEVEMENT
Jainex Aamcol has been certified by ISO 9001:2000 for the design, manufacture and supply of gear cutting tools and special cutting tools.
Company has expanded their business in international market like USA, Japan, Germany, Italy, Hongkong, Korea, Thailand, Kuwait.
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JAINEX- AAMCOL LTD.
HUMAN RESOURCE DEPARTMENT
HUMAN RESOURCE DEPARTMENT
This department is concerned with managing people at work, it covers ail level of personal including employees; ft is helping the employees to develop their potentialities and capabilities to the
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maximum possible extent so that they may derive great satisfaction from the job.
MAIN FUNCTION OF H.R.M:Recruitment is the first stage in the process of selection in
which Organization needs has to match with the skills of the candidate.
In organization it is a process of searching for and obtaining applicants for job from among the right people can be selected. Thus the process of finding an attractive capable applicant for employment.
SOURCES OF RECRUITMENT
A) Internal sources: persons already working in the organization constitute the internal source. Whenever any vacancy occurs somebody from within the organization is ungraded, transfer, promoted, sometime demoted.
B) External sources: These fie outside the• New entrance to the labor force.• The unemployed persons with the wide range of skills and
abilities.• Retired experience persons such as mechanics, welders and
accountants.
Method of recruitment
A] Direct B] Indirect C] Third party
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a) Direct Method: In this method traveling recruitment are sent to the educational & professional institutions, technical schools & campus interviews are conducted.
b) Indirect Method: In this method mostly involves advertisement in newspaper, on radio, professional, journals and broaches.
c) Third Method: This method includes the use of commercial or private employment agency, placement officer and professional recruiting firms and employee reference.
HIERARCHY OF HR DEPARTMENT
Manager H.R.
Assistant
Supervisor
Clerk
PROCEDURE OF RECRUITMENTAt Jainex-Aamcol, the procedure of recruitment is as follows:
• Advertisement is given in the local newspapers.• Preliminary interview is carried out by the regional manager
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• Selected candidate is then sent to the head quarter at Aurangabad for final interview that is taken by G.M.
• An offer later is given to the candidate who is selected in the final interview mentioning the date of joining.
• At the time of joining, the candidate has to submit the registration letter from his previous work place with the joining letter.
• This appointment letter is given to him mentioning salary structure, terms and conditions, grade etc. there are two copies of this letter and one remains with the company with his signature as acceptance and the other with himself.
• Jainex pays the salary, traveling expenses through the nationalize Bank, If the candidate does not have an account with nationalize bank then the company opens an account in his name.
• Probation period is of 6 to 12 months accordingly to the grade. According to the performance of the candidate the probation period might be extended or he may be made permanent or terminated.
• Appraisal is done every year and increments are given accordingly
WAGE STRUCTURE: This department is responsible for job analysis, job evaluation, job classification, work standards and wages in the organization.
In Jainex-Aamcol salary structure is mainly divided into two sections,
A] Staff salary structure. B] Workers salary structure.
A] MANAGERS SALARY STRUCTURE:
Earning:
Particulars % Rs.
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Basic - 12000
Conveyance 30 3600
H.R.A. 40 4800
Washing Allowance 40 3600
Medical Allowance 7 840
City Allowance 15 1800
Total 26640
PLANT LAYOUT
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Maintenance dept. Scrap & other
Maintenance dept. Scrap & other
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Maintenance dept. Scrap & other
JAINEX AAMCOL LTD.
PRODUCTION DEPARTMENT
PRODUCTION DEPARTMENT
In Jainex Aamcol Pvt., Ltd. There is continuous production process and it is outstanding & remarkable quality of production process.
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It stands difference than any other industry because there is no monthly target & comparison with previous targets. In Jainex production is made as per the orders taken by marketing department.
The production orders which is taken by marketing department proceed to production manager, after that production manager makes a planning how to produce and when to produce for
timely service to the customer :
HIERARCHY OF PRODUCTION DEPARTMENT
MANAGING DIRECTOR
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PRODUCTION MANAGER
ASST. MANAGER
Prod. Engg. Process QA In charge Maintenance Engg.
Maintenance Lab Incharge Inward QA In charge Engg. QA Engg.
Workers Workers Workers
PRODUCTS
Jainex Aamcol offers precision from relieved ground or ungrounded profile cutters ranging from standard single angle, double angle, convex/conclave cutters to most complex intricate
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profile cutters like end mill type gear utters, spline milling cutters, turbine blade profile milling cutters, etc.
These milling cutters are made out of high alloy super high speed steel, with precision ground or ungrounded forms, with straight or helical flutes for shear cutting; continuous or intermittent [staggered] cutting teeth; with or without chip breakers; radial, positive or negative rake tooth faces; with radial, axial or undercutting clearances; individual, gang or solid sections. As cutter teeth are cam relieved, only rake faces need to be sharpened with changing the tooth form through their fuel life. Cutter accuracy is maintained as long as they are accurately ended. This simplifies tool maintenance and provides more consistent quality. These cutters provide high degree of accuracy and efficient cutting geometry and hence ordinary cutters can be comparable in no way with these Jainex Aamcol special cutters. Some important applications of these cutters are highlighted below:
Spur gear teeth milling for specific number of teeth or in sets of 8 and 15 cutters of IS or BS standards.
Sprocket teeth milling cutters, precision ground or ungrounded profile.
Rack teeth milling of highest accuracy, single or multistoried, precisian ground or ungrounded profiles.
Worm threads milling, roughing or finishing, ground or ungrounded form.
Spline milling on universal or HURTH type machines. Special serration milling on m/c chuck-jaws, automobile con-
rod jaws, etc. Special narrow & deep groove milling on automobile con-rods.
Hi-Bite Mills, "Do-All" CuttersHeavy duty cobalt bearing super HSS Hi-Bite multipurpose mills, shank type or shell type designs are manufactured in various diameters as per DIN 844 and DIM 845B or to customer-specific requirement and provide the following advantages:
The most versatile milling cutters
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The ability to take heavier cuts at higher speeds with less chatter and vibration
High rate of metal removal with minimum Horse Power Removes metal at the higher rate with less deflection than
conventional end mills Tooth form provides excellent heat dissipation during heavy
cutting operations Unique computer generated tooth profile designed for
excellent chip breaking characteristics Wide applications like in die-shrinking, horizontal boring,
universal milling, CMC machining centers, etc. Also supplied with special large profiles with helical flutes for
finish die sinking, form milling, etc.
DIFFERENT PRODUCT OF JAINEX-AAMCOL
Jainex Aamcol tools are made from superior quality cobalt alloyed Super HSS made to exacting specifications of analysis and structure.Raw materials of Super HSS are directly imported and tested to the metallurgical specifications of Klingelnberg. We offer tools made from variety of raw materials like M35P HFECo, SFECoV, ASP2030 and other PM HSS, Wrought. As well as PM HSS are used as per
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requirements of the customer.
HOB
Jainex Aamcol tools can meet the largest range of teeth cutting. Starting from finer pitch of 0.3 modules to heavy-duty hobs up to 24 module are standard range. Hobs for different applications such as spur/helical gears, double helical herringbone gears, involute splines, key splines, serrations, ratchet wheels, chain sprocket wheels, HTD timer pulleys, worm gears, duplex type hobs, etc. are specialities of Jainex Aamcol. Hobs can be designed with special modifications like generating type, fixed position, short lead, entry roughing lead designs, blocked teeth, etc. depending on requirement of part.
:: Spur / Helical Gears :: Key Splines
From 0.3 module to 24 module in accuracy class ‘C’ to ‘AA’ with finishing, pregrinding or roughing profiles with various profile design modifications such as semi topping, protuberance, tip relief.
For generating parallel or angular splines; straight or helical splines offered with profile modifications like semi topping, undercutting, shoulder clearance, etc. Finishing or pregrinding hobs are offered with precision unground or ground profile depending on component accuracy requirements.
:: Chain Sprocket & Timer Pulleys :: Worm Gears
For sprockets as per ANSI, BS, IS or any other standards or with non-standard forms. For timer pulleys
To achieve desired contact patterns – prime requirement on hobbed worm gears, Jainex
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as per BS/HTD or any other standards or non-standard profiles. These hobs are offered with ground or unground profiles and topping or non-topping designs.
Aamcol have developed their expertise through long extensive mathematical modelling, data simulation and practical applications. Hobs can be hollow type or integral shank type depending upon strength constraints. Tangential, radial, topping or non-topping hobs and special reaming type finishing hobs are also offered.
:: Ratchet Wheels :: Special Hobs for Blocked Teeth
Fixed position hob for generating teeth on ratchet wheel. This hob unlike a conventional hob can cut without forming a fillet.
Special multistart hobs for components having block teeth like indexing splines.
:: Roughing-finishing Multi Thread Hobs
:: Roughing Finishing Two Section Hobs
The solution for efficient and economical hobbing of large size gears of coarse pitch (5 module & above) requiring subsequent teeth finishing operation. The special chip breakers provided
Jainex Aamcol has developed special combination hobs having roughing and finishing sections on one piece monoblock and split two piece construction. Roughing section is provided with special chip
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on roughing starts allow heavy feed rates to be applied without overloading hob and hobbing machine. This reduces peak jerk loading on machine and ensures accurate part quality.
breakers allowing more efficient cutting even at higher cutting speeds /feeds.
INSPECTION TOOLS AND PRECISION ACCESSRIES
Spline gauge is an inspection tool used to quickly ascertain the acceptability of Internal/External splines or serration dimensions.
It checks cumulative effect of various dimensions and permissible errors to confirm suitability for assembly of component(s). Thus, it helps in mass production to achieve perfection to micro level eliminates need for skilled hands.
Profiles : Involute Serration / TrapezoidalStraight Sided Splines
Types : Ring Gauge for checking External Splines plug Gauge for checking Internal Splines These are further classified in two types depending on dimensional limits of component Go gauge: To check maximum material condition of component (full form) No-Go Gauge: To check minimum material condition of component (sector type)
Other Products : Spline Mandrels Master Gears (spur only} Quality : Each Guage and Master Gear is individually
checked on
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Material : SAE 01/02Properties:Cold work tool steels. Dimensional stability.Very high resistance to cracking
Hardness : RC 58 to 61
STORES DEPARTMENT
Inventory control management:Jainex has the centralize stores department; the store
department is very important to maintain Inventory. In stores there are number of items available and while issuing any material it is very important to maintain F.I.F.O.(First in First out),F.I.F.O. is very important for self life items (those items has expiry date) which can be out dated, if that items are not Issued or used before their expiry date it will be scrap, because of this the company can't utilize the production factor which leads increase company; it deals with determination of optimal of raw material, as it usually gives order as per the requirement.
The material ordered in lot or batch, which gives complete information about the product attach to the carter to know the
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quality, quantity and any new addition. Carter generally includes quality, quantity; date of packaging, number of pieces and name of person who ordered. Apart from this system it hold the computer work where all records, stock statement and transaction takes place daily which helps the marketing departments to refer at the time of sales. when raw material comes from party or vendor the security make manual gate entry of that invoice in their register then it goes in stores department before receiving material the store officer cross check the purchase order, invoice quantity and physical material along with proper any rejection of material found then that material sends back to the party through purchase return.
When the production department gives the MIN (Material Issue Note) to the store department as per requirement issuing raw material for production, after getting MIN the store issuing material then that MIN entered in system to reduce system stock, the internal Auditor makes surprise audit to cross check system V/s physical stock. The internal auditor makes surprise audit to cross check system v/s physical stock (it mostly related with toolig items)
The stores department uses the material handling equipments like conveyer, trucks, trolley, to avoid damages and accident.
Packing and dispatching
After the final inspection product reaches for the packagingdepartment.
Here the inspected product is packed and is ready for the dispatch. Usually packing is performed by four ways, one is loose packing, and pallet packing, box and pallet and drum packing usually used for export dispatch or requirement of customer. The drum packing is costly than another.
It requires poly bags, cartoons. The packed product is dispatched through transports and exports is done through ship,
At Jainex:- Products are packed in systematic manner, depending of the
quality and quantity of product.
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Sheets or drums are used to pack the products which are specially ordered for packing.
ENVIRONMENTAL POLICY OF COMPANY
Jainex Aamcol is a leading manufacturer of gear hobs cutting tools, inspection tools & precision accessories "Aamcol" and is a part of Jainex Group.
Company will achieve this by: Complying with applicable environmental legislation. Optimum and efficient use of natural resources. Elimination, reducing, recycling, recovering and proper
disposal of wastes generated. Developing and implementing programs for minimizing
environmental management system, Promoting greenery at company promises.
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Developing consciousness among our neighboring community on environmental protection.
Company has good set up of effluent treatment plant at Chikalthana and Mumbai with availability of expertise in operation and maintenance of the same. Treated water is used inside the plant for gardening purpose.
MAINTENANCE AND SAFETY
For continuous manufacturing flow of the maintenance is one of the criteria. The maintenance is responsible for the smooth and effective working of the company.
OBJECTIVES QF JAINEX AAMCOLS MAINTENANCE DEPARTMENTAny machine loses its efficiency after some point in time due to various factors, this can not be completely eliminated but its effects can be minimized, and the operational life of equipment can be extended. Maintenance management helps extend the operational life of equipment. At Jainex maintenance department seems to be very important as company judge it from the following facts:
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Breakdown of any piece of equipment can hinder the performance of
the entire production process, resulting in delays, Impairing a machine can be expensive once it breakdown, During breakdown, workers become idle resulting in higher
labor cost per unit of the product. Machine failure can even lead to accidents in some cases.
There are two types of maintenance that is used by company these are as follows,PREVENTIVE MAINTENANCE: objective of it is to service machines regularly 50 that the equipment functions satisfactory under optimal lead. It is based on an idea of prevention is better than cure this type of maintenance is carried out by two ways.
1. Periodically maintenance 2. Irregular maintenance
REMEDIAL MAINTENANCE: this type of maintenance is carried out when machine or equipment breaks down i.e. it is performed only after a breakdowns has occurred or equipments operates at than a desired.
SAFETY, HEALTH AND ENVIRONMENT POLICYJainex Ltd believes in good health & safety of its employees and the conservation of environment, equally important as other primary objectives.
It is policy of the company to take care of the health and safety of its employees and of other persons working in its plant and give due regard to the conservation of the environment. This object is well reflected in our safety procedures or guidelines as stated in our safety manuals.
Tie safety procedure are designed to prevent accidents and damage to health and environment. Jainex believes that it is the responsibility of all employees to follow the safety procedures.
Training, information and communication are essential element in achieving safety. The company organizes training, which
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is a continuous activity. The company also provides channels of communications at every level in the organization (management safety committee, departmental safety committee etc.)
All employees are equally responsible for their own safety and health, and that of others. Their attitude towards safety shall be factors in determining their career advancement.
The company has developed system to report alt injuries, accidents endangering human being and environment. These are thoroughly investigated and precautionary measures are implemented o: avoid recurrence, various safety audits including procedural compliance, risk analysis studies etc. form important tool in maintaining high health, safety and environment standards in this Qrganization.
Housekeeping is given equal importance to maintain workplace clean and neat. This is an essential requirement for safe andhealthy working.
SAFETY
Safety of all employees of the company as well as all the machines and equipments cannot be neglected. The following criteria are followed by the company:
In the pressing and stamping shop all the operators have to wear hand gloves and apron.
In every shop the first aid kit is provided. In each shop exhaust fans are provided which helps to diverted
hazardous gases. Goggles and aprons are provided for the operations in the
welding shop. The fire buckets full of sand are placed each shop which also
fire extinguishers.
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JAINEX AMCOL
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MARKETING DEPARTMENT
MARKETING DEPARTMENT
Marketing deals with identifying and meeting human, social needs. In Jainex-Aamcol it is "meeting needs profitably".
Marketing is typically the task of promoting of goods and services to the consumers and business associates.
In many competitor analyses, marketers build detailed profiles of each competitor in the market, focusing especially on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profiles, resources and competencies, competitive
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positioning and product differentiation, degree of vertical integration H historical responses to industry developments, and other factors.
Marketing management often finds it necessary to invest in research to collect the data required to perform accurate marketing analysis. Accordingly, management often conducts market research (alternately marketing research) to obtain this information. Marketers employ a variety of techniques to conduct market research.
Jainex-Aamcol's marketing departments have major divisions, which is consumer product division (C.P.D) it has two sub divisions Export divisions and domestic market division. The CP.D sales the finished product the consumer market is very attentive because the customer complaints are mostly comes from this division, sometimes unawareness about handling the films makes product defective, and therefore the marketing department arrange some training programs for end user with the help of expertise persons.
MARKETING DIVISION
EXPORT DOMESTIC
END CUSTOMER DISTRIBUTORS
As per Jainex marketing is defined as a battle that is fought through ideas, concept and planning to get the required results.
• Jainex marketing department does the following activities.• Conducting various surveys for knowing market conditions.• Demand forecasting,• Planning of short as well as long-term marketing program.• To select and train persons for sales.• Co-ordination with various intermediaries.• Search and development of new marketing techniques.• Continuous conducting research to provide new features to the
existing module.• Allocation of the product to various dealers in accordance with
the demand.
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• Advertisement of company's product through various medias• Initiating the dealers to clear the dues which are balance with
them.• Budget preparations and allocation for different marketing
activities.• Maintain proper public relationship.
HIERARCHY OF MARKETING DEPARTMENT
Marketing Manager
Assistant Manager Mkt. Support Manager
Sales Executive Production Dev. Engineer
Mkt. Support Executive
Mkt. Support Asst.
In marketing department there is general manager as a head at corporate office, there are four regional managers respectively - Below them there are Sr. sales executives, sales executives & mkt. Assistants, Equally to the regional managers there is mkt. support manager, below him respectively product development engineer and mkt. support executive.
DISTRIBUTION CHANNELS:Distribution channels play a pivotal role in the successful
marketing of almost all consumer products. The manufacturers of such products normally use a number of marketing middlemen, for taking their products to the users. Marketing middlemen are distributors, wholesalers, stockiest, and sole selling agents, franchised dealers, retailers.
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Distribution channels minimize the number of contacts, which the manufacturer has to make to self his products. In other words the distribution channels provide the manufactures the vital advantage of distributional efficiency. Besides this it performs following functions:
• Helps to merchandise the products. Through this the distribution channel helps to increase the awareness about the product among the customers. The merchandising activity complements the selling efforts of the company and acts as a silent salesman at the retail outlets.
• It looks after the physical distribution and financing function like transportation, warehousing, and sub-distribution and inventory management.
• It provides salesmanship. It helps to establish new products in the markets. Dealers play an important role in the channel as they promote the product by word of mouth communication with the customers. They also provide the pre-sale and after-sale services to the customers.
The various distribution channels used by the company for the distribution of its products are as follows:
JAINEX-AAMCOL, LTD.
Area Distributor
Wholesalers
Dealer
Customer
PROMOTION MIX:
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JAINEX-AAMCOL LTD.
Area Distributors
Institutional Buyers
Jainex Aamcol Ltd.
Area Distributors
Dealers
Customers
Sales promotion is essentially a direct and immediate attraction that adds an extra value to the product, so that it prompts the dealer, the distributors of the consumer to buy the product. It includes all those activities, that supplements both personal selling and advertising and co-ordinate them and helps to make them effective. It includes all those non-recurrent selling effort.
Thus sales promotion activities are short-term incentives to encourage the purchase or sale of a product or service. Sales promotion also known by the name of extra purchase value and below-the-line selling.
At Jainex-Aamcol there are few reasons that why Jainex sales promotion is an effective marketing technique,
• It makes an immediate effective on sales.• It is easier to as against the other promotional methods.• Products are becoming standardized and so need to
increased support of non-price factors.
The variety of sales promotion activities offered are grouped by Jainex into two categories,
a) It aimed producing an immediate impact. These activities are those activities where the consumer dealer or the sales force
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gets the incentives on the 1] first contact 2] purchase 3] on performing one time act.
b) On the other hand in the delayed impact activities the consumer the dealer or the sales force is called upon to comply with the activity over a period of time. Before receiving the full benefit of the activity price. Discount, free samples etc. are the popular examples of the immediate impact activities where as demonstrations; contests are the examples of delayed impact activities.
Following are the promotion tools which is used by the company:
Exhibitions, discount, free seminar, sale, contests, advertising, personal selling, public relation, direct marketing, demonstrations, money refund orders, catalogues, training programs, displays and shows,
Export Market
USA JAPAN GERMANY ITALY HONGKONG KOREA THAILAND KUWAIT
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JAINEX AAMCOL LTD.
FINANCE DEPARTMENT
FINANCE DEPARTMENT
Finance is an agent that directs the flow of economic activity and facilitates its smooth operations. The role that finance department pay today is concerned with the planning and effective utilization of trip firm's resources, as the resources are .scared utilizing it properly is of at most important.
Account department is one of the major departments of any company, as it deals with all the incomings and outgoing flow of money. This department takes care of all money related deals i.e. from making company's yearly budget to give every employee it has to deal with other banks for money inflow or outflow details.
This department also looks after whether the company is making profit or not and it has to consistently reports to other departments about it so the company runs smoothly.
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OBJECTIVES OF FINANCE DEPARTMENT
Primary objective• To achieve an adequate growth of profits over a period of years
a with minimal year-by-year fluctuations.• To maintain adequate cash to meet commitment when due and
finance expansion were necessary.
Secondary objective• To raise the finance from different available sources for the
purpose of expansion and diversification.• To declare bonus for the employee and dividend to the '.share
holder• To issue bonus share in certain proportion and time lag for the
issue of the sale.
Hierarchy of finance department
Finance Manager
Asst. Finance Manager
Accountant
Clerk
Functions of Finance department1. Maintain cash and bank transaction2. Payment of salary and wages3. Arrangement of proper working capital4. Maintenance of all bank accounts
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5. Deposit of cheque received from customers6. Proper capital structure7. Wealth and profit maximization
Objective of finance department is to increase return on capital employed giving maximum return to the shareholders without distributing the suppliers.
SWOT ANALYSIS
STRENGTHa. Marketing is aggressiveb. Customer satisfactionc. Experience & skill full personneld. Effective innovation skille. Productive reuse of waste Drain water use for garden
WEAKNESSa. Comparatively slow to develop technological innovation.b. Workers are not satisfied with salary.
OPPORTUNITIESa. Diversify into rear products like Hubs.
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b. Great opportunity is available in global market.
THREATSa. Low price competitionb. Changing buyer needsc. Many other countries also have strategies for export promotion
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JAINEX AAMCOL LTD.
OBSERVATION
OBSERVATION
As I was in the "Janex-Aamcol" Ltd. for 45 days in plant training in observation of Mr. Desale, Manager of Human Resource. I Have been seen that ever learn in my MB.A Ist year course pattern of different paper topics which are interrelated to my practical experience of the study in an In-Plant Training but, have been come across many differences in my course model and practical working style of the company.
Company use their own way of managing marketing department, Finance department, Personal department, Production department & Information Technology Department.
As it was been very interesting way of knowledge acquiring and learning the practical life style of the company for my own futurebenefit.
A. Productive reuse of wastage
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B. Drainage water use for garden
C. Customer satisfaction
D. Experience & Skill full personnel
E. Fast Export in different country
F. Advanced fire and safety.
CONCLUSION
• The Jainex-Aamcol is a big firm, managed very keenly by its directors and employees to serve their best to the society and their ultimate customers.
• It has vast marketing network nationally as, well as internationally. Their main objective is to maintain the quality standards and try to remain king of the market.
• Marketing is the soul of the Jainex company due to which it has been taken to the peaks with the efforts and hard work of the employees.
• They applied S-s in all departments.
5-s refers to
Sorting out Systematic Spit & Span Serene atmosphere Stick to Arrangement
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• The facilities provided to the employees are very satisfactory. They get various facilities like bonus, education, health check up training, trips, etc.
SUGGESTIONS:
• Product range needs to expand.
• In work both gents & ladies needed (like m reception,
administration) as well company appoint lady sales executive
who leads different in market.
• Well working condition is needed, like in shop floor there
should some green plants needed.
• Employee’s canteen is needed.
• Plant lay out should display on the main gate of the company.
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BIBILOGRAPHY
• BOOKS Marketing Management-Philip Kotlar
Human resource management- P. Subba Rao, khanka Financial Management - V. K. Bhalla.
• INTERNET www.jainexaamcol.com
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