Amman Tech Tuesdays Gaming Edition August 3rdRunning with Gazelles, Eating with LionsDEVELOP GLOCALIZEDGAMESNour KHRAISFounder and General ManagerMAYSALWARD(MRD)www.maysalward.com

MAYSALWARD R&D(MRD)

Amman Tech Tuesdays Gaming Edition August 3rd

Jordan emerges as Arabic gaming hubONLINE GAMING COMPANIES :ARANIM,JAWAKER, WIZARD PRODUCTION,QUIRKATand More

MOBILE GAMING COMPANIESMAYSALWARD(MRD) and More .PAYMENT GATEWAYSGATE2PLAYwww.maysalward.com/thenational

Amman Tech Tuesdays Gaming Edition August 3rdUnlocking games potential across countries ,cultures and Markets.

Amman Tech Tuesdays Gaming Edition August 3rdTHE WORLD IS FLATGroups are bound by their histories or origin-storiesPlayers are emotionally connected to everyone surround them. Local cultures connected through a global network People are more concerned with the cultures in which they participate

Amman Tech Tuesdays Gaming Edition August 3rd

INDIA UAE (ME) USA=Internationalization where a global product is adapted to fit the local norms of a particular region.

Global influence that is altered by local culture and re-inserted into the global in a constant cycle. THE EFFECT

Amman Tech Tuesdays Gaming Edition August 3rdThe MPROCESS (India)They are prepared separately, using dedicated equipment and utensils.

Only pure vegetarian oil is used as a cooking medium.Cheese and sauces are completely vegetarian and egg less.

Separation of vegetarian and non-vegetarian food products is maintained throughout the various stages of procurement, cooking and serving.

Localized naming, like Big Mac in America is Maharaja Burger in India.

Amman Tech Tuesdays Gaming Edition August 3rdMcDonalds today is one of the worlds great entrepreneurial organizations McDonalds has developed a menu especially for India with vegetarian selections to suit Indian tastesMenu especially for Middle East with Kebab Sandwiches even went more deep to make Egypt Tameya Sandwiches

TODAYM

Amman Tech Tuesdays Gaming Edition August 3rdWinning ELEVEN PATCHES

Sounds files with Team Cheering in Arabic for Major teams

7 new teams stadium

The stadiums looks and feel with Saudi team signs, naming.etc

DRIVEN BY MARKET

Amman Tech Tuesdays Gaming Edition August 3rdIn Games Design, Glocalization usually refers to a sort of designing a game so that it will work correctly in all territories and so that the game can be localized efficiently

GLOCALIZATION

Amman Tech Tuesdays Gaming Edition August 3rdWHY?It lets you act big Reduced development costHigher Revenue

Enhances gaming business experience

Amman Tech Tuesdays Gaming Edition August 3rdDESIGNING FOR GLOCALIZATIONThe level of Glocalization a game receives is predominantly defined by sales projections for the game in the targeted territory, thus the required level of Glocalization can be determined by a country-by-country cost/benefit analysis. The genre of game also has an influence on the way and ease of the game Glocalization.

Amman Tech Tuesdays Gaming Edition August 3rdTHE R&DUsing a variety of research methodologies, MRD Team work side by side with service provider to provide support in the following areas that will be essential to develop unique Glocalized games:Market entry strategiesProduct and brand launch

Competitive intelligence data

Market analysis, review, and monitoring

Amman Tech Tuesdays Gaming Edition August 3rdMOBILE GAME GLOCALIZATION

Mobile Games are among the fastest growing segments in game industry. However, they are alsothe most challenging products to develop.

In recent years, our experimental evidence in game localization in Middle East has showedthat localization can deliver 50% extra mobile downloads.

Influence of culture on games and storytelling leads us to not to Generalize Games and Markets

Amman Tech Tuesdays Gaming Edition August 3rdTHE GRIDSELECTING THE GAMESDEFINING THE COUNTRIES WHERE THE GAME IS PLAYEDSTUDYING THE GAME STORY WRITING THE GENERAL STORY MARK THE DIFFERENCES1- GRAPHICS2-GAME RULES3-TEXTDECIDE ON PORTING LIST

BUILD MARKETING MATERIALSINTO MARKETHERE WE GO-SIMPLE

EXAMPLE

Mexico, Turkey and Middle East

Amman Tech Tuesdays Gaming Edition August 3rdBALOTE CASE STUDYGenre : Card Games SALES PROJECTION: HIGHLa belote is one of the most popular card games in France Balote also Famous in Saudi ArabiaFor Dutch it is KalverjasFRANCE SAUDI ARABIA Jeddah Ryad HOLLAND KUWAIT CODE NAMEGraphicsPorts

Cultures Politics Social Religion

Amman Tech Tuesdays Gaming Edition August 3rd

KSA COPY FRENCH COPY

More than 100K download First Month in KSAMore than 15K Player online Launched in 8 Countries

Amman Tech Tuesdays Gaming Edition August 3rdCONCLUSIONSGlocalization gives power to small size companies and Guarantee a continuous Revenue streams

Glocalization empowers users as it personalize and culturalize their game play

If games are developed with the global audience in mind they are easier to localize and distribute in other countries without significant development changes

Amman Tech Tuesdays Gaming Edition August 3rdThe end Game should be Easy modified so that it is according to the targeted market.

In expectedly close cultural environments, like Middle East,minor cultural differences play a prominent role in game development and storytelling.

CONCLUSIONS

Amman Tech Tuesdays Gaming Edition August 3rdTHANK YOU ! Have you ever played localized games before? 1. Yes on a console2. Yes on the internet3. No

:Please vote using twitter as follows: [CHOICE NUMBER] #TTGE4 #AmmanTTe.g. (1 #TTGE4 #AmmanTT)