AMLAN Rare Pride Campaign Anabele B. Barillo, Conservation Fellow

TWG

“Taga-AMLAN ta Bai!Sangtwaryo sa atong BarangayKitang tanan ang Magbantay”

“Inyong partisipasyonAmong guikinahanglan

Mananagat nga malapasonAtong isumbong ug

hunongon”

“Mananagat nga Taga-Amlan

Sa balaud motumanSangtwaryo sa kadagatan

Dili namo pangisdaanHaron mabulahan

Ang among kabataan”

i-text si Mayor sa 0917…i-tug-an sa Bantay Dagat

Lessons learned during material testing

• Pre-testing gives the TA a sense of ownership and Pride over the material

• Pre-testing is important in validating the material (logo ideas, slogan, key messages)

Changes as a result of pre-testing of message

“Buotang ginikanan, gawas sa sangtwaryo

Magpanagatan”

“Taga-Amlan ta Bai!Sangtwaryo sa atong

BarangayKitang tanan ang

MAGBANTAY”

Changes as a result of pre-testing

Draft material no. 1

Sermon Sheet

Mascot design

Launching: October 19, 2011Morning-Mass (Religious Leaders) -Street Parade-Fluvial Parade by Fishers -Program Proper (boat décor competition) (Message from Dignitaries)-Ritual Presentation “Budyas”LUNCH … “Salo-salo sa Payag” (8 booths, each will feature “pinakaLAMI” nga pagkaon)Afternoon

-Story-Writing Contest -Debate by High School Students (students) (Reporting Intrusions)

-Games for fishersEvening-Pledge of Commitment -Awarding of prizes and certificates-Live band

Top 3 accomplishments in BROP

• Enforcement Planning-Workshop

• Installed new / replaced old marker buoys

• Started improving the reporting and filing system (Center at MENRO)

Biggest challenge and solution in BR

• 24/7 guarding in Bio-os MPA (offshore reef) Due to…

-Difficulty in installing a floating guardhouse due to

exposure to big waves and strong current -Intruders from neighboring towns

Biggest challenge What if…

…during the LAUNCH