Summary

Experience

AMJAD ABBASHouse No. 3818/1, Muhallah Muhammad Pura Near Tipu Sultan Colony,, Multan-Punjab,, Pakistan 60000 | H:

00923077302568 | M: 00923007302568 amjadebbas@gmail.com

Objective:Lead a dynamic & progressive organization which has strong values and provides challengingopportunities for professional & personal growth, exposure to diverse businesses and teams, aswell as an exciting and enjoyable work life.Profile:Resourceful, passionate and achievement oriented Sales & Distribution professional whosephilosophy revolves around people management & team development. With 8 years ofexperience in managing sales & distribution, trade marketing, business development,channeldevelopment and sales operation in Multinational organization (NADA Dairy Saudi Arabia, NestlePakistan and Coca Cola Pakistan) across diverse geographies, I am known as inspirational teamleader having proven track record of delivering consistently outstanding results.I recently came back from Saudi Arabia and looking for career opportunity in Sales andChannel Department.Specialties:Diversified experience of working in every corner of the Region and ability to create successfuloutcomes in complex situation.Areas of excellence include:

Team Development & People Management.Numeric & Weighted distribution enhancementTurnaround of problematic areas.

Feb 2016 to Nov 2016Area Sales ManagerNADA Dairy Saudi Arabia － Al-Qassim Region,, Saudi ArabiaKey Responsibilities:

Achieve budgeted sales of Fresh dairy,Fresh Juice & UHT products to deliver thecompany's growth objective.Achieve product distribution in all Trade channels as per the recommended portfolio tooptimize sales & increase market share.Maintain wastage under budgeted level to optimize margins.Ensure all TC/ credit customer are in line with company policy to avoid any financial lossto company.Set/ review targets for sales supervisors and salesmen to achieve overall target objectiveof the area.Retain/ negotiate for existing/ new shelf space to maintain market dominance.Ensure product hygiene & freshness in all trade channels to achieve optimum customersatisfaction & product quality.Motivate & encourage the team to optimize individual potential & productivity.Directly Reporting to General Sales Manager.

Jan 2015 to Jan 2016Area Sales Manager (Metro).Nestle Pakistan Limited － Lahore - Centre Zone,, PakistanKey Responsibilities:

Develop sales strategy and marketing plans to achieve company sales goals andprofitability (RIG and OG).Ensure effective Utilization of Marketing Budget.Monitor distributor ROI and suggest strategies to improve.Build strong and mutually beneficial relationships with direct distributors.Manage area sales team: Recruitment, optimum human resource utilization and peopledevelopment.Directly Reporting to Regional Sales Manager.

Education

Professional Trainings

References

Oct 2012 to Dec 2015Area Sales ExecutiveNestle Pakistan Limited － Multan-Centre Zone,, PakistanKey Responsibilities:

Develop sales strategy and marketing plans to achieve company sales goals andprofitability.Ensure effective Utilization of Marketing Budget.Monitor distributors & sub-distributors ROI and suggest strategies to improve.Build strong and mutually beneficial relationships with (handling, direct&sub-distributors).Manage area sales team: Recruitment, optimum human resource utilization and peopledevelopment.Training, Coaching & Motivating the Sales team and To ensure that the Sales staff istrained on Product knowledge.Ensure proper implementation Company's Quality System: warehousing , market hygieneand tractability.Directly Reporting to Regional Sales Manager.

 Key Achievements:Achieved YTD 2013 annual sale volume more than 20% growth and leading position in theRegion.Explore new business opportunity and developed Direct Distribution Network.Developed Sales Information System for business growth and effective use of tradespend.Most profitable Non Metro Region in Pakistan for year 2013.

Apr 2008 to Sep 2012Market Development OfficerCoca Cola Beverages Pakistan Limited － Multan Plant-Centre Unit, PakistanKey Responsibilities:

To gathers Market Intelligence information on regular basis.To accomplish sales targets monthly, quarterly & annually on primary and secondarybasis.Implementation & supervision of sales and marketing strategies for the assignedgeographical location.To build and maintain effective working relation between Company and Distributor/Retailer.Training, Coaching & Motivating the Sales team and to ensure that the Sales staff istrained on Product knowledge, Systems, Routines & Procedures.To ensure that the product update information is communicated to Retailer as and whenit comes.

2008MBA, MarketingBahauddin Zakariya University － Multan,, Pakistan, PakistanAchievements and Activities:

Active member of Executive Club student body of department.Had availed the opportunity "Supply Chain Process" of Nestle Pakistan KBL factory forpractical exposure during operation management course.

2005Bachelor of Science, Statistics & MathematicsBahauddin Zakariya University － Multan,, Pakistan, PakistanAchievement:

Got 4th position in BSc Mathematics and Statistics for session 2005.

Professional Training during work experience are :Sales Team Management at NADA Dairy Saudi Arabia in Bahrain.Brand Yourself at Nestle Pakistan Ltd Head Office Lahore.Team Konection at Nestle Pakistan Ltd Head Office Lahore.

References will be provided on demand.