1. Amity Startup Workshop : 30 May 09 Ashish Banerjee Chief Software Technologist Sun Microsystems India P. Ltd.

2. Agenda

2 Minutes on Sun Brands & Vision

3. Some of my Startup Learnings 4. Differentiate Invention & Innovation 5. Tech Consulting:

Process, Tools & Practices

Startups need Leverage 6. Open Storage JavaFX Sun Drives Community Innovation Globally 7. Sun's Vision Essential Technology for theNetwork 8. Guided By A Singular Vision The Network Is The Computer. 9. Industry-Leading Customers Open-source is powering the Web Enterprise 2.0 Telecommunications On Demand, SaaS, Hosting Web 2.0 OEM / ISV's 10. 11. Some Learnings

Recession is Good Time for Startups

Boom is bad for startups health (Cash Out!)

Cover yourself with Legal processes

Be-aware of laws, patents and licenses

12. Contracts are must should be enforceable 13. DO NOT Blindly follow or swallow professional advice Go Open Source & Build Brand 14. Get Creative with Funding (no-VC approach) 15. Fine-tune Your Attitude

Its OK to Fail, its part of the learning process

16. Align your family with your dream 17. First take care of your personal finances 18. There are NO Failures ONLY Feedbacks

NLP (Neuro Linguistic Programming)

Start from your core competence 19. Build a Lagan Team! 20. Some Trends

Slowdown has warmed corporates to Sun's Open Source Software and Solutions built upon them.

21. Omnipresence of MySQL : telecom, BFSI, eGov 22. Open Source Solutions

BI/DW (Pentaho), Ofbiz, SugarCRM

Social Networking: Open Social, OAuth, Open Id 23. Cloud Computing: Public, Private, Hybrid 24. 25. Process

Old Way: Formal

Formal Suits : Highly paid by the hour

26. Face to Face 27. Long process cycle:

Proposal, Screening, Evaluation, Feasibility...

28. Takes ages as we had all the time till eternity New Age: Informal

Business At The Speed Of Thought : Gates

29. Screw It Just Do It:Branson 30. Virtual Communities:http://sta.rtup.biz/ 31. Just in Time Help, Mentoring (TIE) 32. Tools

Internet : The Power of Collective

Google, ocw.mit.edu, standard bodies

Online sites and specialized community 33. Online legal and patent help 34. Leverage STEP and Virtual Incubation 35. Bestpractice , Benchmarks

Both for Tech and Management Models

Protection through:

NDA, Defensive Patents, License, Copyrights

36. Practice

Do not buy a shirt from a shirtless man!

37. First ensure that you are not giving away your edge. 38. Weigh the cost of getting it wrong

Can I experiment or do a PoC, rather than ask

Go for reputation

TIE, DST, IIT,Amity Innovation Incubator

Leverage the communitynetworks 39. Go Open Source : Drug Discovery to OS 40. 41. Water is Free : We Still Buy it ! Free Water Purification Distribution Packaging QA BRANDING 42. MySQL : Free at Core : U Pay4ValueOpen-source server with pluggable APIs Monitoring EnterprisemanagerQuery analysis Hot fixes Service packs Best practices rules Knowledge base 24x7 support Loadbalancer 43. Overview of MySQL

12 million product installations

44. 70,000 downloads each day 45. Part of the open source L/W/SAMP stack 46. Reduces Database TCO by 90% 47. MySQL Enterprise is our Commercial Offering 48. Database of the Year 2008 49. USP: Plugable Storage Engine 50. 51. Sun Open Source Stack 52. Whats free?What do you pay for? 53. 54. Cloud Computing Layers 55. Types of Clouds 56. Sun Breadth of Cloud Computing 57. Leverage Sun Startup Program

Sun Startup Essential Program

http://in.sun.com/startupessentials/

58. Thank You! [email_address]