Amit Kulkarni, Co-Founder & CEOOctober 25, 2010

 Freemium2

Building Apps for Cloud Platforms

Pricing for                  Cloud Platforms

Manymoon Overview

Manymoon Overview

Manymoon Overview

• Manymoon is a service that professionals use every day to get work done

• 30,000+ businesses

• We have a true freemium business model

• We believe in cloud platforms

Social Productivity Tool

Tasks

Projects

Workflows

Social

Social Productivity Tool

Tasks

Projects

Workflows

Social

Building Apps for Cloud Platforms

Cloud Platforms Great for Freemium

• Volumeo 100s of millions of users (Google Apps + LinkedIn

+ Salesforce + Facebook)

• Self-Serviceo Customers seek you outo Support

• Predictable Funnelo Users expect to add an app and upgrade days, weeks

or even months later

How Apps Succeed on Platforms

• Focus on providing value to mutual customerso Teach platform new things about their customerso Keep customers engaged with the platform

• Be a good citizen in the ecosystem

• Show them a sustainable business

Google Apps Marketplace Traits

Qualified Audience of Decision Makers• Already use the cloud• Direct relationship with

customer• Customer expect to pay

for quality products

Leverage Google's marketing

Why Develop with Google APIs?

• Open APIs, great documentation & support

• Straight forward listing process

• Demand in Google Apps suite for value-added apps

Leverage Google's products

Time to Market

Manymoon for Google AppsBroad integration with broad appeal

• OpenID / SSO• Google Calendar• Gmail• Google Docs• Google Contacts• Google Sites

Reduce Friction!

How's It Going?

Signing up average of 1000+ businesses per week

Converting to Premium Editions

Increased Revenue!

Where the Funnel Starts

Reviews are the New Sales Cycle

• Impact on registrations

• Volume means you'll have lots of happy customers

LinkedIn Applications

Qualified Audience of End-Users

• Inter-company• Target specific use

cases• Public information

Leverage Network Effect in LinkedIn

Manymoon for LinkedIn

• Follow the LinkedIn UX

• Focus on activations• Build virality into app

Pricing for Cloud Platforms

Our History of Pricing for Platforms

• Businesses wary of un-published business models

• Continual feedback & iteration on pricing & featureso OK to increase price (demonstrate value)o How to handle existing subscribers

• Future: seamless & granular buying experience

How We Charge

Pricing for Platforms - Lessons

• Businesses will pay for features similar to premium platform features

• Collaboration products - charge & provide benefit to all users (not just 1 person)

Summary

• Platforms great opportunity for freemium businesses

• Leverage the platform (marketing, product & pricing)

• Charge early and optimize

Thanks!

@akulkarni@manymoon