amism dte - 2014 - i follow - 10 slides - def
TRANSCRIPT
DESIGN THINKING
FINAL PRESENTATIONJuan David Mendieta,
Julie de la Kethulle de Ryhove
Emilie Fonck
Justine Soenen
Filip Vanderhoydonks
Mart Vermeersch
25 September 2014
PROBLEM
• Heavy, unsecured luggage
• Limited mobility
• Low comfort
• Risk of security
• Endangering durability
MARKET
SIZE
• 20-45 YO + frequent air travel + shopper = 28%
• Owning a smartphone = 75%
• Interested in iFollow = 72%
= 2.8M per year in Brussels Airport
= 121M per year in Top 25 European airports
TRENDS
• Political: health
• Social, demographic: ageing of population
• Technical: Internet of Things
COMPETITIVE ENVIRONMENT: traditional solution
HOW DOES IT WORK?
VALIDATION
USERS
1. Proof of concept: 50% 72%
2. Price: rent/platform €3 €8
3. Product: solves problem of
comfort and safety
PARTNERSHIP
# of employees per airport 1 9
# of devices per airport 150 600
HYPOTHESIS VALIDATION
HYPOTHESIS VALIDATION
FINANCE: SHORT-TERM
FINANCE: LONG-TERM
Profit: € 5.682.000 monthly
RISK
• Theft Counter with dual alarm system
• Damage Sensors, T&C, adapted hardware
• Partnership Upfront agreement
RISK COUNTERMEASURE
NEXT STEPS
R&D
Partnerships
Produce MVP
Testing
Analysis tests
Improvements
Production
Launch Bxl!
0 1 2 3 4 5 6 7 8
Mo
WILL YOU FOLLOW US?
Q&A