amicale citroën internationale (aci) – bringing together the citroën clubs of the world. rev....

Rev. B, 23-Jan-10, ACI-2010:0021Prep. Stephan Joest

ACI Website Improvement Project, 2010 Proposal New opportunities

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. www.amicale-citroen-internationale.org

Report from Communications:Improved Concept 2010




Current Website• based on design from 2004• web-based content management• centralized layout management

• several features embedded which never were used:

• nobody ever wrote any word than just me• nobody even tried to• no interaction on site• hidden features / doc mgmt nobody ever engaged into nobody ever asked for it

• the only concern next to layout update:“widen the layout for large screens”“why don’t we have galleries”




But…

Trends in Citroen Club life

A new “generation internet” coming up on the horizon…

How do we meet new expectations?




Clubs change: hierarchy vs. decentralized

A very known setup:• National big clubs,• regional organisations,• local groupshad dominated the “scene” for years.

New trend forming since 2-3 years:• small groups, almost autark, no club,• email communications, town meetings• 24h access to spare parts via internet• one-click access to global knowledge• specialized internet forums rule.• Example: 379 Citroen

How do we support ACI visibilityand also embrace new generations?




So…

Our presence has to undergo some adaptation, too…

So let’s think different…




Concepts for Website ImprovementThe visual experience:• Refreshen the site completely• Layout adaptation to actual needs ( -> new logo)

The communication perspective:• Putting the news into the foreground, not the site structure and static docs

The “creative part of the technology”:• Embrace Web 2.0 communications & social networking• more interaction with additional editing capabilities• tagging, bookmarking, commenting, galleries, …• and… supporting wider screens as well ;-)




So…

Now think about this…




Concepts for Website Improvement





A fresh visualization

Clear structured layout

New visual guidelineembedded

Lets look in detailto some of the features





Search functionProminently embedded

Placed in the headerof the site

Searching for anyword or tag

Bringing clear resultsIn a structured way





A fresh visualizationof news

Center of interest= center of page

News introducedby visual / graphics

Teaser text, Click to continue

Several lines of news




Concepts for Website ImprovementA fresh visualizationfor people embracingnew social networkactivities.

Twitter is the methodof choice to transportshort teaser messages to interested people.

A complementing ad-hoc news channel

Many Citroën marketsdo twitter and listento us already!Enjoy 90 years of creative technology:

http://www.90.citroen.com/





Most important subjectsat a glance:

“Tag Cloud”

Articles are tagged withkeywords,

the more similar keywords are tagged,the bigger the tag gets

Example here, most news on“Event Of The Year”





The individual article:

- Clear structured info- relevant header

- embedding of images via “Mediatheque” possible

Example:Article written byWalter HombergerOn Arras





At the bottom of thisarticle, several options:

• Share this article with your friends

• email, print, auto-create PDF, Facebook, MySpace, Twitter, LinkedIn, RSS,…

• comment article• valid email needed

Spread the word!





“Old” static informationis not of main importancefor ACI any longer.

“Hides” behind a topbar navigation.

All important informationis still there, also forms:

• Event Of the Year• Delegates Worldwide• Honorary Members• Statutes, History, …





Connecting the countriesof ACI:

ACI Websites Worldwide

Quite a number ofRegions do have established them – but who knows that?

Please tell us yourNational ACI websites!

Thank you.





And - Yes, we are “mobile compatible”!

By mobile template.Less pics, more text.

Supported are alsodevices like iPhone,Android and other mobile phones.

Pick up latest info when traveling.




So…

Now we JUST need content…




Website CommunicationsDifferent Roles:

Subscriber• Somebody who can comment / receive newsletters, etc.• Is passive. Listens and stays informed.• Mandatory: All ACI Delegates. Optional: any other!

Not sure newsletter will die, but ACI web has more content than spread via NL:

So: Go to www.amicale-citroen-internationale.orgAnd register yourself!




Website CommunicationsDifferent Roles:

Editor• Somebody who writes articles, flash, tweets etc.• Is active for his/her region.• Wanted: 2-5 ACI Delegates / club members.

Help us spread the word. It is easy to publish.

We need news from the region.

The “90 years in …”was a good example that it works well !




Website CommunicationsContribution also by Citroën:

We would like to be on PRdistribution lists of AC.

“History-related news” will be• picked from the AC channels • published on the ACI site

All subscriber / ACI will read and spread the Cit word.

Will Citroën support us in this? -> Denis




Next Steps - Website ImprovementImplementation:• Almost all content is on the new site• Launch these days, when back from AGM

So – think new ways of communication. Avoid bottlenecks!

Let us be a live social network for us, the clubs, the membersand partner with Automobiles Citroën.

And - spread the word!




2.0Thank You!

amicale citroën internationale (aci) – bringing together the citroën clubs of the world. rev....

Documents

citron clubs

aci visibility

website improvement

current website

new generations

new expectations

new trend

clubs change