amia – the secret to maximum comfort€¦ · amia amia b8995 steelcase.com europe espace...

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Amia Amia B8995 steelcase.com Europe Espace Européen de l’Entreprise . 1, allée d’Oslo . BP 40033 Schiltigheim . 67012 Strasbourg Cedex . France > tel: +33 3 88 13 30 30 > fax: +33 3 88 28 31 78 North America 901, 44th Street . Grand Rapids MI 49508 . USA > tel : +1 616 247 27 10 > fax : +1 616 246 40 40 Asia Pacific & India 4th floor, N32 Kowa Bdg . 5-2-32 Minami-Azabu . Minato-Ku . Tokyo 106-0047 . Japan > tel: +81 3 3448 9611 > fax: +81 3 3448 9617 Latin America 901, 44th Street . Grand Rapids MI 49508 . USA > tel : +1 616 247 27 10 > fax : +1 616 246 40 40 Middle East & Africa Design House unit A2 . PO Box 502596 Dubai Media City . Dubai . UAE > tel : +971 4 369 7838 > fax : +971 4 369 7837 Concept & Design: Bureau De Hoge – www.dehoge.com Product design Amia: Steelcase Design in collaboration IDEO – FrameOne, Activa, Kalidro, Moby: Stefan Brodbeck – www.brodbeckdesign.de / Andreas Struppler – www.strupplerassociates.com TNT*: Steelcase in partnership with Isao Hosoe and Christophe Marchand. – B9508 DS150EN 06/09 © 2008 All rights reserved. All specifications subject to change without notice. Printed on at least 80% recycled paper. Printed in France by OTT Imprimeurs – Wasselonne. Amia – The secret to maximum comfort High Performance Seating

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Page 1: Amia – The secret to maximum comfort€¦ · Amia Amia B8995 steelcase.com Europe Espace Européen de l’Entreprise . 1, allée d’Oslo . BP 40033 Schiltigheim . 67012 Strasbourg

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steelcase.comEurope Espace Européen de l’Entreprise . 1, allée d’Oslo . BP 40033 Schiltigheim . 67012 Strasbourg Cedex . France > tel: +33 3 88 13 30 30 > fax: +33 3 88 28 31 78

N o r t h A m e r i c a 9 0 1 , 4 4 t h S t r e e t . G r a n d R a p i d s M I 4 9 5 0 8 . U S A > t e l : + 1 6 1 6 2 4 7 2 7 1 0 > f a x : + 1 6 1 6 2 4 6 4 0 4 0

Asia Pacific & India 4th floor, N32 Kowa Bdg . 5-2-32 Minami-Azabu . Minato-Ku . Tokyo 106-0047 . Japan > tel: +81 3 3448 9611 > fax: +81 3 3448 9617

L a t i n A m e r i c a 9 0 1 , 4 4 t h S t r e e t . G r a n d R a p i d s M I 4 9 5 0 8 . U S A > t e l : + 1 6 1 6 2 4 7 2 7 1 0 > f a x : + 1 6 1 6 2 4 6 4 0 4 0

Middle East & Africa Design House uni t A2 . PO Box 502596 Dubai Media City . Dubai . UAE > tel : +971 4 369 7838 > fax : +971 4 369 7837Conc

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Page 2: Amia – The secret to maximum comfort€¦ · Amia Amia B8995 steelcase.com Europe Espace Européen de l’Entreprise . 1, allée d’Oslo . BP 40033 Schiltigheim . 67012 Strasbourg

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Amia is a chair that knows exactly

what you need. Its extremely

innovative back mechanism

automatically adapts itself to your

body position to give you optimum

comfort and full support throughout

the working day. Whether you’re busy

at the computer, on the telephone or

talking, Amia never lets you down.

Your choice of office seating is the

most important ergonomic decision

you’ll ever make at work.

That’s why our goal at Steelcase is

to provide healthier seating that will

keep you comfortable and productive

the whole day long. We call it

High Performance Seating,

because if you feel better you’ll

perform better.

Amia – The secret to maximum comfort

Page 3: Amia – The secret to maximum comfort€¦ · Amia Amia B8995 steelcase.com Europe Espace Européen de l’Entreprise . 1, allée d’Oslo . BP 40033 Schiltigheim . 67012 Strasbourg

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The enveloping backrest and textured, refined look of Amia are immediately inviting. And as soon as you sit

down in this robust yet comfortable chair, you know you’ve found something special. Both the LiveLumbar™ support

and the flexible seat edge angle adjust automatically to your body shape.

Amia – A personal invitation to sit down

Page 4: Amia – The secret to maximum comfort€¦ · Amia Amia B8995 steelcase.com Europe Espace Européen de l’Entreprise . 1, allée d’Oslo . BP 40033 Schiltigheim . 67012 Strasbourg

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90,7% of users

in a survey found Amia

immediately comfortable*.

With Amia, you can enjoy

a chair that looks great as

well as feels great.

We’ve taken considerable

care to select quality

materials and provide

elegant and stylish finishing.

And if you’re a golfing fan

you will appreciate the

dimpled texture of the seat

back. When you see it, you

just can’t wait to experience it!

Comfort neverlooked so good

*User test carried out on 60 people.** IPSOS survey for Steelcase International, 2007.

46% of European workers suffer

from back pain every single week**.

Amia’s LiveLumbar™ system supports

the lower back area, making you less li-

kely

to sit in a hunched position.

Page 5: Amia – The secret to maximum comfort€¦ · Amia Amia B8995 steelcase.com Europe Espace Européen de l’Entreprise . 1, allée d’Oslo . BP 40033 Schiltigheim . 67012 Strasbourg

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Since the spine does not move as a single

unit, a chair’s backrest should change shape

to support the independent movements of a

person’s upper and lower back when he/she

changes posture.

Since each individual’s spinal motion is

unique, a chair’s backrest should mimic each

individual’s unique spinal motion as he/she

changes posture.

Amia’s solution (1+2)

The Live Lumbar™ support has a sliding support zone that allows those flexors to move up and down and gives every user the

support he needs.

When you move backwards in Amia, the flexors of the LiveLumbar™ support hidden in the backrest move forward and fills the

gap in your back.

The upper and lower back regions require

different amounts and different kinds of

support.

Amia’s solution (3)

The lumbar and thoracic areas are differently

supported:

> Amia’s LiveLumbar™ support is designed to

sense movement in your back and self-adjust

to provide optimal support.

> The tilt tension gives support to the higher

part of the backrest.

More than meets the eye – At first glance, it’s not immediately apparent that there’s something unique going on.

But there is. Tucked away inside Amia’s backrest is the LiveLumbar™ support – a system of flexors that contour to fit

each individual’s spine for continuous lower back support. You may not see this innovative ‘comfort’ technology,

but you will definitely feel it.

Ergonomic study of pressure distribution – Pressure mapping clearly shows how changes in posture and positioning

relate to pressure distribution when someone is seated. Red indicates peak pressure areas, with orange, yellow, green,

blue, and purple corresponding to increasingly less pressure.

Motion study – At Steelcase we constantly invest in user research as part of our product design

process. Amia was inspired by three key discoveries revealed in a unique global medical study

we conducted over four years with 732 users.

Special seat foam technology – Amia helps absorb body pressure

through its innovative seat foam, giving comfort for everyone.

Whether you’re small or large framed it offers adaptive support.

Smaller framed – The chair has a softer middle

which envelops people with narrower postures

and allows them to sink back gently.

Larger framed – When those with wider

postures sit down, they feel the natural support

of the cushions on either side.

Amia – The secret unveiled

Amia chair Average chairs

Amia’s pressure map shows no pressure points on the seat and backrest, regardless of the user’s

posture. Lumbar support is constant in both upright and reclined positions, which is an improvement

on other chairs on the market.

Page 6: Amia – The secret to maximum comfort€¦ · Amia Amia B8995 steelcase.com Europe Espace Européen de l’Entreprise . 1, allée d’Oslo . BP 40033 Schiltigheim . 67012 Strasbourg

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Amia – You’re in full control

All chair settings are easily adjustable from a seated position.

The controls are exactly where you would expect them to be, and work in an

intuitive way that is as self-explanatory as can be. For an interactive user guide

visit steelcase.com/adjustmyamia

LiveLumbar™

support height

adjustment

The LiveLumbar™

flexible back support

is located inside the

lower backrest.

To adjust, move the

sliders on both sides

of the backrest up or

down to suit your

own specific require-

ments.

Ease of use

Explicit icons on

each control make

it even easier to

find your optimum

combination of

settings.

Seat height Seat depth

Tilt tension control with velvet touch Armrest height adjustable (optional)

Armrest width, depth, pivot and angle (optional) Back lock in forward position

Page 7: Amia – The secret to maximum comfort€¦ · Amia Amia B8995 steelcase.com Europe Espace Européen de l’Entreprise . 1, allée d’Oslo . BP 40033 Schiltigheim . 67012 Strasbourg

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Amia – The perfect match for you

Ideal for tasking activities – With its LiveLumbar™ support and precise ergonomic adjustments, Amia is perfect for

task-intensive jobs which involve long periods of sitting, high levels of concentration and prolonged computer or telephone

use. All day long you have the double benefit of comfort and support, leaving you free to focus on your work.

Page 8: Amia – The secret to maximum comfort€¦ · Amia Amia B8995 steelcase.com Europe Espace Européen de l’Entreprise . 1, allée d’Oslo . BP 40033 Schiltigheim . 67012 Strasbourg

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Nothing compares to Amia

Management – To create a distinguished ambience, you need Amia Platinum task chair in combination with its dedicated

visitor chair. In stylish leather and with its sleek, polished aluminium base, it has an elegant look all of its own.

Finishing touch – Amia is also available with stitched finishing, both in fabric or leather.

Conferencing – The last thing you want is for people to feel uncomfortable during long meetings and training sessions.

Both the Amia task chair and Amia visitor chair are an excellent seating solution for such situations as well as for

presentations, video conferencing and everyday group collaboration.

Page 9: Amia – The secret to maximum comfort€¦ · Amia Amia B8995 steelcase.com Europe Espace Européen de l’Entreprise . 1, allée d’Oslo . BP 40033 Schiltigheim . 67012 Strasbourg

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Amia Platinum

4 legs

Sled base

Amia Black

Amia – Meet the family

With attractive details like the upholstery finishing and textured back, Amia task and visitor chairs offer a visual harmony

that is complemented by all the support and comfort you need.

Task chair

Armrests

Without armrests

Height adjustment plain

Height, depth, width, pivot and angle

= standard, = optional

Adjustments

Seat height

LiveLumbar™ support

Tilt tension

Back lock

Seat depth

Base

Black

Silver

Polished aluminium

Visitor chair

Armrests Sled base 4 legs

Without

Fixed plain

= standard, = optional

Base Sled base 4 legs

Black

Silver

Chrome

Stackability Trolley Dolly

4 legs without armrests 8 5

Sled with & without armrests 6 5

Page 10: Amia – The secret to maximum comfort€¦ · Amia Amia B8995 steelcase.com Europe Espace Européen de l’Entreprise . 1, allée d’Oslo . BP 40033 Schiltigheim . 67012 Strasbourg

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About Steelcase

Since 1912, Steelcase has made a meaningful and measurable contribution to the success of our customers. We do this

using in-depth knowledge of work and work processes as a basis for creating a better work experience. We make this

possible by offering a wide range of quality office furnishing solutions and support that customers can always rely on,

no matter where they are in the world. We add measurable value by understanding how people work and serving them

through our unmatched global network. Sustainability is embedded in everything we do. This has made us the

preferred partner for many of the world‘s best companies.

During Amia’s development process we considered the environmental impact of every stage of the product’s lifecycle:

materials extraction, production, transportation, use and end of life. The Life Cycle Assessment (LCA -ISO 14044)

method helped us to create a more sustainable product by measuring and reducing Amia’s environmental impact,

avoiding the transfer of pollution from one stage or country to another.

End of life

The Amia chair is up to 97% recyclable and the use of

inseparable mixed materials was avoided to make recycling easier.

Parts weighing more than 50g are clearly labelled for recycling.

Use

The textiles release

no toxic substances

during use of the

product, thanks to

the Oeko-Tex 100

Standard on the

polyester fabric and

the European Flower

ecolabel on wool

fabric.

Materials

According to McDonough

Braungart Design

Chemistry (MBDC) strict

protocol, Amia contains

no hazardous materials.

Amia is made from 20%

recycled materials.

Its packaging consists of

cardboard and LDPE film

(low density polyethylene)

that both contain 30%

recycled material.

Production

The production site in Sarrebourg (France) is ISO 14001 certified.

Powder-coat painting is VOC-free and free of heavy metals.

No gluing processes are used in assembly, and 100% of urethane foam is

water-based.

We care

Transport

To reduce shipping distances, the Amia chair is

manufactured close to customers, in Europe and

North America.

Environmental Product Declaration (EPD). Based on the ISO 14025, its purpose is to communicate clear and transparent information about aproduct’s impact on the environment at all stages of its life cycle.

“NF Environment” certification. Based on the ISO 14024, this voluntary certification mark is awarded to products that have a reduced effect on theenvironment.

Oeko-Tex. The polyester fabric is labelled with the Oeko-Tex 100 Standard.

European Flower. The pure wool fabric is labelled with the European Flower.

Amia earned Gold Cradle to Cradle Product Certification from MBDC in the US.

With Amia we can provide: