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  • 1. E-zines: Marking a shift from Print to Digital 16th March 2012 Presented by: Amey MahantConfidential | Copyright Larsen & Toubro Infotech Ltd.

2. Agenda1 4The Bigger Questions? Picture 3E-zines @ L&T Infotech22Why is theShift fromPrint to Digital happening?Confidential | Copyright Larsen & Toubro Infotech Ltd.2 3. 1 The Bigger PictureConfidential | Copyright Larsen & Toubro Infotech Ltd.3 4. How many of you own a Smartphone?Confidential | Copyright Larsen & Toubro Infotech Ltd. 4 5. Social MediaConfidential | Copyright Larsen & Toubro Infotech Ltd.5 6. 2Why is the Shift fromPrint to Digitalhappening?Confidential | Copyright Larsen & Toubro Infotech Ltd.6 7. Changing Readership PatternsConfidential | Copyright Larsen & Toubro Infotech Ltd.7 8. Innovations in TechnologyConfidential | Copyright Larsen & Toubro Infotech Ltd. 8 9. Urgent NewsConfidential | Copyright Larsen & Toubro Infotech Ltd. 9 10. Key Benefits to CompaniesConfidential | Copyright Larsen & Toubro Infotech Ltd. 10 11. Cost SavingConfidential | Copyright Larsen & Toubro Infotech Ltd. 11 12. Employee EngagementConfidential | Copyright Larsen & Toubro Infotech Ltd.12 13. Employee EngagementConfidential | Copyright Larsen & Toubro Infotech Ltd. 13 14. SustainabilityConfidential | Copyright Larsen & Toubro Infotech Ltd. 14 15. The Shift empowers the creators and readers to define a new world of publishingWe think of the shift as the next step of publishing, but that is not what the shift is about at all. Theshift is the next step of the creating and reading. It is something that is happening on a different timeline. And it has an incredibly disruptive effect on the old publishing world of print.The shift is not about the format. It is a shift in power back to the creators and the readers, who aredefining a new world of publishing. - Thomas Baekdal, Founder of Baekdal, writer, strategic consultant, media advocate and author of thebook The Shift, from print to digital...and beyondConfidential | Copyright Larsen & Toubro Infotech Ltd. 15 16. US Magazine Readership print vs digital vs multi-channelReaders which Publishing GroupPrint-only Digital-only Print & Digital access (ranked by total number Readers Readers Readersmagazines of readers) digitally Time Inc. 55% 15% 30%45% Hearst Magazines65% 11% 24%35%Meredith Corporation 79% 7%14%21%Conde Nast 67% 13% 20%33%Readers Digest Assoc. 85% 6% 9%15% Rodale71% 14% 15%29% American Media Inc. 77% 9%14%23% Bonnier Corporation 78% 9%13%22%Wenner Media 55% 27% 18%45%Source Interlink 69% 15% 16%31% Future US 62% 13% 25%38%Bauer Publishing 87% 7% 6%13%Average71% 12% 17%32% Source: American Magazine StudyConfidential | Copyright Larsen & Toubro Infotech Ltd.16 17. 3E-zines @ L&T InfotechConfidential | Copyright Larsen & Toubro Infotech Ltd. 17 18. L&T Infotech - Ezines Launched in 2003 VOICE Quarterly newsletter with a lot of Infotainment for employees VOICE Express Launched in 2008 as an offshoot of VOICE Covers the urgent communications for employeesVOICE Letter This too was lauched in 2008 with VOICE This caters to the Important but older news itemsBEACON Launched in 2010 This is a newsletter targeted to AnalystsConfidential | Copyright Larsen & Toubro Infotech Ltd. 18 19. First edition of Voice - an executable fileConfidential | Copyright Larsen & Toubro Infotech Ltd. 19 20. VOICE into a new formatConfidential | Copyright Larsen & Toubro Infotech Ltd. 20 21. VOICE change in the design aspectConfidential | Copyright Larsen & Toubro Infotech Ltd. 21 22. Latest issue of VOICE Focused on reader experienceConfidential | Copyright Larsen & Toubro Infotech Ltd. 22 23. VOICE Express focuses on the breaking newsConfidential | Copyright Larsen & Toubro Infotech Ltd.23 24. VOICE Letter ensures that none of the important news items are left outConfidential | Copyright Larsen & Toubro Infotech Ltd. 24 25. ?uestionsConfidential | Copyright Larsen & Toubro Infotech Ltd. 25 26. Thank YouOur Business Knowledge,Your Winning Edge.Confidential | Copyright Larsen & Toubro Infotech Ltd.

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