Andrew SearsExecutive Director

Utilizing Technology Tools to Utilizing Technology Tools to Deliver Effective TrainingDeliver Effective Training

OutlineOutline

1. Introduction to Internet Era Training2. Video & Screen Sharing: live3. Webcast Workshop: recorded4. TechMission as a Best Practices Example5. Web 2.0 Training

◦Wikis, Blogs, Photo Sharing, Video Sharing, Social Networking & User Contributed Content

6. Online Courses

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Broadcast Era TrainingBroadcast Era TrainingOne to Many Training

We Train You

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Telephone Era TrainingTelephone Era TrainingTwo Way, One-to-One Training

We Train You and You Give Us Feedback

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Internet Era TrainingInternet Era Training

Member

Member

Member

AmeriCorps Organization

1 Million+ Other

Nonprofits

64 Million+Volunteers

Many to Many Training

Everyone Trains Everyone

1 BillionInternetUsers

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Live Video & Screen SharingLive Video & Screen Sharing

1. Use Commercial Vendors (link)◦ Adobe Acrobat Small Business: $400/year for

up to 15 participants with free phone bridge◦ Readytalk: $45/year for 15 through TechSoup◦ WebEx: $50/month for 10◦ Prices go way up for more participants

2. Do audio through phones when possible for reliability

3. Provide Webcams at each site

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Webcast WorkshopWebcast WorkshopWebcast is a presentation with recorded

audio (an sometimes video): linkWebcast Vendors

◦Slidecast.net: Free (YouTube for presentations)◦Adobe Captivate: $360 for nonprofits: adds

video and quizzesRecord trainings and synchronize audio

with slides

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Best Practices ExampleBest Practices Example

Privately Funded

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TechMission Online WebsitesTechMission Online WebsitesCounterpart to Idealist.org & VolunteerMatch

with brands that focus on:◦Black and Latino Communities & FBOs◦67% of our sites are Black/Latino led organizations◦65% of our Members have been people of color

2.5 million unique visitors in 2009 projected◦Most visited web portal in the faith-based social

services sector◦Most visited web portal among Black and Latino

nonprofit leaders and community organizers

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Web 2.0 Training: Suggested Best Web 2.0 Training: Suggested Best PracticesPractices◦ “Web 2.0” is a term for Wikis, Blogs, Photo Sharing,

Video Sharing, Social Networking & User Contributed Content

1. Make all training materials available online: audio & webcast

2. Require all members to provide documents and curriculum online through Wiki

3. Set up blogging program for members that addresses legal issues

4. Creative Commons license content (open source content)

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UrbanResource.Net Site ContentUrbanResource.Net Site ContentSite Stats

◦ Registered Users: 32,861◦ Total Pages in English: 59,735◦ Languages Supported: 42 (computer translated)◦ Pages in Other Languages: 320,000+

Nonprofit Training Resources & Multimedia◦ Wiki Articles: 8,442◦ Videos: 1,593◦ Audio Workshops: 1,278◦ Photos: 2,158◦ Blog Articles: 1,460◦ Book Summaries: 3,422

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UrbanResource.net Site ContentUrbanResource.net Site ContentNonprofit Resources

◦Volunteer Opportunities: 5,007◦Volunteer Resumes: 16,733◦Organizations: 10,018◦Grants: 604◦Nonprofit Jobs: 1,187◦Nonprofit Consultants: 90◦Nonprofit Events: 106

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Sample Organizational Sample Organizational Performance MeasuresPerformance MeasuresGenerate 10,000 pages of new content

each year◦Have all member training available by webcast◦Have all members post projects online

Serve 2 million unique users with 10,000 new registered users

Match 5,000 volunteers through online sources

Track using analytics software ◦Google Analytics is free

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How to Get StartedHow to Get StartedInvest in content management system

◦Drupal, Joomla, or WordPress (blogs)◦Research others at: www.cmsmatrix.org◦Alternative for small organizations is a hosted

solution like ning.com using your own brandHire Many More Tech Staff

◦Have Members with a specialized focus on online volunteer recruitment

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Business ModelBusiness ModelGive 90% of content away without registration

◦ Each page of content you create generates on average 4 clicks per month

◦ Online recruitment ads cost about $.50/click, so each page of content worth $2.00 per month

Require free registration for 10% of content◦ Build E-mail list for recruiting members ◦ 3% of users register (value = $5 per contact)

10,000 items of content per year generates an additional $240,000 of free web traffic and E-mail list worth $72,000 for recruitment

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City Vision CollegeCity Vision College

Currently provides 20 courses with 2 accredited bachelor degree programs

Goal is 250 enrollments in 2009Courses in Accounting, Fund Raising,

Counseling, Operations, Addiction Studies

Provide as a optional benefit to Members

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Online Courses Best PracticesOnline Courses Best Practices

1. Use a Course Management System◦Moodle & Sakai: open source◦Blackboard: market leader pay

2. Hire staff or contractor to develop course materials

3. Partner with College for Accreditation◦3 credit course generally needs 135 hours of

reading, multimedia and assignments

4. Offer online courses as a Member benefit as part of training program

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Recommended ReadingRecommended ReadingWikinomics: How Mass Collaboration Changes

Everything ◦By Don Tapscott & Anthony Williams◦Written for non-techies

Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns◦Clayton Christensen

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For More InformationFor More Information

This Presentation◦ http://www.urbanministry.org/nationalservicetraining

Visit:◦www.urbanresource.net, www.ivolunteering.org◦www.techmission.org

Contact◦Andrew Sears, 617-282-9798 x101 or

andrew@techmission.org

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