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PRODUCTS The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.coth.com
•Published34timesannually•News,nationalandinternationalcompetitioncoverage,analysis,personalities,in-depthfeaturesandopinions,stunningphotographyandmuchmore!
•Winnerof13AmericanHorsePublicationawardsin2016
•Published6timesannually•IncludedwithaChroniclesubscription•Personalities,travel,history,fashion,technology,lifestyle,stunningphotographyandmore!
•Winnerof4AmericanHorsePublicationawardsin2016
COTH.com•#1non-racingequinewebsiteintheworld•Uniquewebsite-onlycontent•Up-to-the-minutenewsandcompetitionresults,columns,blogs,behindstalldoors,digitalissuearchive,classifiedsandmore!
Social Media•390,000+Facebookfans•57,000+Instagramfollowers•35,000+Twitterfollowers•5,000+Pinterestfollowers
•
•DigitalcatalogueincludedwithaChroniclesubscription•Publishedonceannually•Listingsofsomeofthetopsporthorsebreedingstallionsinthecountry
CLEA NEWMAN
TALK TO THE HOOFA New Tech Solution
To Test Footing &
Farriery
RELIEF RIDERS INTERNATIONAL
Saddle Up To
“Voluntour” In India
A LOVE OF HORSES,
A LEGACY OF PHILANTHROPY
Spring Fashion Finds
31
VOL. 4, NO. 2 • MARCH/APRIL 2016
A SUPPLEMENT TO THE CHRONICLE OF THE HORSE
The ChroniCle of the horse
THE EQUESTRIAN LIFESTYLE MAGAZINE JULY/AUGUST 2016
HORSE POWER IN MOTOR CITYDETROIT’S EQUINE ENGINES FOR CHANGE
FROM SEA TO SKY
16 MUST-SEE SPOTSIN MILLBROOK, NY
8 OLYMPICS PARTY RECIPES
FEED THE FLAME
THE LONG, CURIOUS HISTORY OF GETTING HORSES FROM A TO B
A SUPPLIMENT TO THE CHRONICLE OF THE HORSE
THE PESSOAS RETURN TO RIOBRAZIL’S FIRST FAMILY OF SHOW JUMPING HEADS HOME FOR THEIR 12TH OLYMPIC GAMES
The ChroniCle of the horse
Reach an audience of over 1.35 MILLION EQUESTRIANS with The Chronicle of the Horse media network.
READERSHIP The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.coth.com
Our audience is larger than...
The Chronicle of the Horse, with a circulation of over 14,000 paid subscribers, and a reach of over 43,000* is read by some of the most affluent, educated buyers
and decision makers in America.
...the Rolex Stadium at the Kentucky Horse Park, filled to capacity.
SubScriber Profile AcceLArAreseArcH
DeMoGrAPHicSAverageAge 50.6AverageHHI $173,200AverageHHNetWorth $1,296,000Gender:Female 94.7%AverageAcresOwned 34.8
AfflueNce % coMPHHI$350,000+ 19.4%HHNetWorth$1,500,000+ 23.7%HHNetWorth$3,000,000+ 10.1%
AGeAge<25 2.8Age25-44 16.7Age45-54 25.4Age55-64 36.2Age65+ 18.9
HorSe oWNerSHiPAverageNumberOfHorsesOwned 3.17readersOwningOneOrMoreHorses 84.7%
riDiNG leVel experiencedriders 91.3%rodeIncompetitionLastYear 78.9%AverageTimesTocompeteAnnually 8.2
buYiNG HAbiTSsoughtMoreInformationOnAnAdvertisedProduct
79.4%
PurchasedAnAdvertisedProduct 42%
*Chroniclesubscriberssharetheirissueswithanaverageof2.1others.-Accelararesearch
WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.coth.com
launched in 1998, coth.com is the #1 non-racing equine website in the world
and the #3 equine website overall.
•Over 8.4 millionvisitorsin2015•Averageover700,000userseachmonth
•Averageover6.4 millionpageviewspermonth
•38.9% ofusersarenewvisitors
•Usersspendover 5 minutes pervisit
•Usersviewover4 pages eachvisit.
•cOTH.comusershaveanaveragehouseholdincomeexceeding$117,000annually.
•Onaverage,registeredchronofhorse.comusersvisitonceeverythree days,orjustover100timesayear.
•62% ofregularvisitorsfindadsonthesitetoberelevant,interestingandvaluedsourcesofinformation.
•85% ofregularsitevisitorshavesought more informationafterviewingproductsandservicesinwebsiteadsandarticles.
•33% havepurchased products or servicesasaresultofvisitingthewebsite.
GooGle ANAlYTicS AsOFOcTOber1,2016
coTH.coM uSerS
ALexAreseArcH
SOCIAL & EMAIL AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.coth.com
SociAl MeDiA AsOFOcTOber1,2016
reach one of the largest audiences in the sport horse industry through our extensive email and
social media network.
390,000+followers
57,000+followers
35,000+followers
5,000+followers
eMAil NeWSleTTerS
•OurfunandextremelypopularMissed It! MondaysnewslettersendstotheChronicle’sproprietarylistofover100,000targetedrecipients.
•ThedigitalversionofThe Chronicle of the Horseisemailedtoallopt-inpaidsubscriberswithanaverageopenrateof35%.
•AdvertisementsinthedigitaleditionoftheChronicle includeahyperlinktoanywebsiteoremailaddressforaddedexposureandengagementwithyourbrand.
Targetedsocialmediapostsareagreatwaytoincreasebrandrecognition,
connectwithnewcustomersandbuildcustomerloyalty.Letournetworkdriveconsumerstoyourproducts.
JoiN our coMMuNiTY!
2017 EDITORIALCALeNDAr The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.coth.com
Publication Date 2017 eDitorial Focus aD DeaDline
Jan 16 2016 Year-end review Dec 30
Jan 23 Masters class special Jan 6
Feb 6 american Horses in sport Jan 20
Feb 20 sport Horse breeding Feb 3
Feb 27 legends & traditions Feb 10
Mar 6 spring Horse care Feb 17
Mar 20 World cup Preview Mar 3
Mar 27 Horse show Mar 10
Apr 3 show Jumping Mar 17
Apr 17 World cup results Mar 31
Apr 24 rolex Kentucky Preview Apr 7
May 1 spring Horse shows Apr 14
May 15 rolex Kentucky results Apr 28
May 29 intercollegiate May 12
Jun 5 Dressage May 19
Jun 19 clinic connection Jun 2
Jul 3 Junior & Pony Jun 16
Jul 10 eventing Jun 23
Jul 24 reader’s choice Jul 7
Aug 7 amateur rider Jul 21
Aug 14 usHJa Hunter Derby championships Preview Jul 28
Aug 21 innovations Aug 4
Sep 4 Foxhunting Aug 18
Sep 18 Fall Horse care Sep 1
Sep 25 80th anniversary - Commemorative Edition Sep 8
Oct 9 central Park Horse show Sep 22
Oct 16 Dressage at Devon Sep 29
Oct 23 capital challenge Oct 6
Nov 6 Pennsylvania national Oct 20
Nov 13 Washington international Oct 27
Nov 27 national Nov 10
Dec 11 equitation Nov 24
Dec 18 stallion Nov 24
Dec 25 Holiday special Dec 8
Competition. Conversation. Community. The Chronicle.
THE EQUESTRIAN LIFESTYLE MAGAZINE JULY/AUGUST 2016
HORSE POWER IN MOTOR CITYDETROIT’S EQUINE ENGINES FOR CHANGE
FROM SEA TO SKY
16 MUST-SEE SPOTSIN MILLBROOK, NY
8 OLYMPICS PARTY RECIPES
FEED THE FLAME
THE LONG, CURIOUS HISTORY OF GETTING HORSES FROM A TO B
A SUPPLIMENT TO THE CHRONICLE OF THE HORSE
THE PESSOAS RETURN TO RIOBRAZIL’S FIRST FAMILY OF SHOW JUMPING HEADS HOME FOR THEIR 12TH OLYMPIC GAMES
The ChroniCle of the horse
* Above dates are tentative and subject to change
* Untacked publication date. Untacked deadlines are one month prior to publication date.
PreferreD PoSiTioNS (WHeN AVAilAble):specialandpremiumpositionscanbeguaranteedfor15%ad-ditional.Premiumpositionsincludeinsidecovers,andallpagesuptoandincludingthetableofcontents.Placementrequestswillbeconsideredbutnotguaranteedwithout15%additional.
MecHANicAl AND DiGiTAl file SPecificATioNSThe Chronicle of the Horse: Trim Size:8.25”x10.75”,Bleed Size:8.5”x11”,(allow.5”safetymarginforallvitalmaterial)
DiMeNSioNS: THe cHroNicle of THe HorSeDigital Filesareacceptedonlyifcompatible,andonlyiftheadvertiserbearsresponsibilityforreproductivequality.Non-compatiblefilesmayforfeitcamera-readydiscounts,andincurconversioncharges.changes,revisions,conversionsbilledat$60/hour.Onehourminimum.eachadditional15minutesbilledat$15.Print-readyartworkMUsTbeat300dpiinPDF,TIForJPGformats.DigitalphotographsalsoMUsTbeat300dpiinPDF,TIForJPGformats.
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PRINT AD SIZeS The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.coth.com
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BANNERrAte CArD The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.coth.com
Mechanical and Digital file Specifications
Digital filesareacceptedonlyifcompatible,andonlyiftheadvertiserbearsresponsibilityforreproductivequality.Non-compatiblefilesmayforfeitcamera-readydiscounts,andincurconversioncharges.changes,revisions,conversionsbilledat$60/hour.Onehourminimum.eachadditional15minutesbilledat$15.Print-ready artworkMUsTbeat300dpiinPDF,TIForJPGformats.DigitalphotographsalsoMUsTbeat300dpiinPDF,TIForJPGformats.
DiMeNSioNS: uNTAckeD
FULL PAGE9.25"x11.125"
(bleed)
9"x10.875"(Trim)
2 PAGE SPREAD18.25"x11.125"
(bleed)
18"x10.875"(Trim)
1/2 PAGE HORIZONTAL8"x4.75"(Non-bleed)
1/3 PAGE VERT2.375"x9.875"
2017 cAleNDArJan/feb 2017Publishdate:12/26/16AD Deadline: 11/25/16Mar/Apr 2017Publishdate:2/27/17AD Deadline: 1/27/17May/Jun 2017Publishdate:5/1/17AD Deadline: 3/31/17Jul/Aug 2017Publishdate:6/19/17AD Deadline: 5/19/17Sep/oct 2017Publishdate:8/21/17AD Deadline: 7/21/17Nov/Dec 2017Publishdate:10/23/17AD Deadline: 9/22/17Jan/feb 2018Publishdate:12/25/17AD Deadline: 11/24/17
THE EQUESTRIAN LIFESTYLE MAGAZINEMAY/JUNE 2016
THE BRIDAL PATHWEDDINGS WITH EQUESTRIAN FLAIR
BEYOND BASIC27 UNIQUE BELTS
BUILDING BRIDGESTHE EMPATHY BEHIND EQUITARIAN WORK
5 DERBY DAY DRINKS
TOAST-WORTHY:
MEET THE MOST INTERESTING MAN IN THE HORSE WORLDPEDRO CEBULKA
The ChroniCle of the horse
if You Are iNTereSTeD iN ADVerTiSiNGiN uNTAckeD, coNTAcT:
Alison ThayerAdvertisingDirectorOffice:804.784.2726cell:[email protected]
laura HonohanAccountManagerOffice:[email protected]
UNTACKED AD SIZeS
The Chronicle of the Horse P.O. Box 46, Middleburg, VA 20118
540.687.6341 • www.coth.com
linda AndersenAccountManagerOffice:603.718.1478cell:[email protected]
caitlin calderAccountManagerOffice:[email protected]
beth HoncharskiAdProductionManagerOffice:[email protected]
“The most important horse magazine in the nation.”
David O’ConnorUseventingcoach&FormerUseFPresident
2000OlympicGoldMedalistIndividualeventing
“i have started every week with the chronicle since 1950.”
George MorrisUseTshowJumpingchefd’equipe(2005-2012)1960OlympicsilverMedalistTeamshowJumping
“bluebridleInsuranceAgencyhasbeenanadvertiserinThe Chronicle of the Horseformanyyears.Ourstatssupportthefactthatthispublicationisagreatsourceofnewbusinessforouragency.Thatsaysalotforthe
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George Morris - Subscriber for more than 65 years.
loyal readers = loyal customersover 600 advertisers each year choose the chronicle to market their
products, services, properties, horses and more!
TESTIMONIALSThe Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.coth.com
“WeloveusingtheChronicleasitisthepremieremagazineforprofessionalridersworldwide.Thehistoryofthe
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Alison ThayerAdvertisingDirectorOffice:804.784.2726cell:[email protected]
laura HonohanAccountManager
Office:[email protected]
for information about advertising with the chronicle please contact:
CONTACT USThe Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.coth.com
linda AndersenAccountManager
Office:603.718.1478cell:978.807.7640
caitlin calderAccountManager
Office:[email protected]
THE EQUESTRIAN LIFESTYLE MAGAZINE
JULY/AUGUST 2016
HORSE POWER
IN MOTOR CITYDETROIT’S EQUINE
ENGINES FOR CHANGE
FROM SEA TO SKY
16 MUST-SEE SPOTS
IN MILLBROOK, NY
8 OLYMPICS
PARTY RECIPES
FEED THE FLAME
THE LONG, CURIOUS
HISTORY OF GETTING
HORSES FROM A TO B
A SUPPLIMENT TO THE CHRONICLE OF THE HORSE
THE PESSOAS
RETURN TO RIOBRAZIL’S FIRST
FAMILY OF
SHOW JUMPING
HEADS HOME
FOR THEIR 12TH
OLYMPIC GAMES
The ChroniCle of the horse
beth HoncharskiAdvertisingProductionManager
Office:[email protected]