American Stroke Association BrandTogether To End StrokeTM

(Created March 2013)

.

©2013, American Heart Association. Also known as the Heart Fund. 3/13DS6739

Corporate SignatureStationery, Buildings, Presentations, Corporate Functions

Content split between heart/stroke. ie. National Ad Campaign

American Heart Association Name = Masterbrand

All external communications with the exception of “Stroke ONLY.” All external communications for “Stroke ONLY.”

The American Heart Association/American Stroke

Association has launched a new stroke-specific

initiative, Together to End Stroke, to help us connect

with consumers and engage them in an emotional

and meaningful way. These guidelines are meant

to be used in conjunction with supporting

Together To End Stroke guidelines, which can be

downloaded at heart.org/branding. For additional

information email tina.graves@heart.org.

Cause Program Grandfathered-in AHA logo 1ST to focus on parent brand.

Future Programs Text Only. No new icons or logo treatments.

Program Name

Cause Programs Grandfathered-in

Future Programs Text Only. No new icons or logo treatments.

Program NameStacked Version. Stacked Version

Program Name

Program Name

page 2

Sponsor

75%

Sponsor

55%

100%

50%

The percentages above are based on the size of the AHA/ASA signature.

National Supporter Usage

Covidien will be designated as a national

sponsor of the Together To End Stroke initiative,

and as such will have category exclusivity

during the term of the Agreement. This applies

to Together To End Stroke nationally, regionally

or locally. Exclusivity applies to these medical

manufacturers:

• Abbott Labs • Medtronic • Baxter International • Microvention (Terumo) • Becton Dickinson • Owens & Minor • Boston Scientific • Penumbra • C.R. Bard • St. Jude Medical • Cardinal Health • Stryker • CareFusion • Teleflex • Hospira • Thermo Fisher • Intuitive Medical • Zimmer Holdings • Johnson & Johnson (Including Codman, Ethicon, Micrus)

Sizing National and Local Supporters

National and local supporters should be sized as

outlined here. Keep in mind, however, that this is

not an exact science. Signatures vary in shape,

thickness, complexity, etc., and cannot be made

to fit a specific percentage of an area.

Examples show size relationship and do not

represent placement relationship. The Together

To End Stroke signature/program Icon is

generally placed in the right-hand corner of the

page. The supporters may be located at the

bottom or on the back of products.

For additional information e-mail tina.graves@

heart.org or go to heart.org/branding.

In text, the first instance should include ™

and the word “Together” should be in italics.

Vertical or “Stacked” Version

Horizontal Version

City Designation with Local Sponsor

City Name

Locally sponsored by

page 3

StrokeMiracle

Mile

©2013, American Heart Association. Also known as the Heart Fund. 3/13DS6695

HeartChaseGame On!

Check out the Stroke Miracle Chase!

Learn the F.A.S.T. warning signs.

* We apologize, but health screenings services are available to non-healthcare professionals only

Know yournumbers and

your risK BecAuSe your heALTh

iS non-negoTiABLe. women go red

Breakout Session sponsored by Together To end Stroke

Together To End Stroke logo on Go Red For Women Luncheon asset

Together To End Stroke logo on Heart Walk asset

Name

*Walgreens will give 100% of the total scannable sales collected in February to the American Heart Association.

to support prevention and early detection of heart disease.to support prevention and early detection of heart disease.

I gave $1*

Here’s one more way to help. Get a FREE blood pressure test** at Walgreens or a Take Care ClinicSM in February and Walgreens will donate $1† in support of the American Heart Association.

11ST0415

Joining together

for healthy hearts.

Your $1 supports the prevention and early detection efforts of the American Heart Association. For details, visit Walgreens.com/waytowell.

**Restrictions apply. See participating location or Walgreens.com for full terms and conditions. FLORIDA RESIDENTS: Additional terms and conditions apply. †Feb. 1 through Feb. 29, 2012, Walgreens will donate $1 for every in-store conducted blood pressure test, up to $100,000, to the American Heart Association (AHA). The AHA does not endorse any product or product usage claim.

Together To End Stroke logo on HeartChase asset

Together To End Stroke logo on Purchase Plan program orConsumer Promotional Campaign (retailer)

The AHA/ASA signature must always measure a minimum of ½” vertically.

½”

page 4

Power To End StrokeTM

The Power To End Stroke identity provides

branding for AHA/ASA’s African-American

module for stroke initiatives. It is a program logo

under the umbrella of Together To End Stroke

(see page 1). It does not currently have

a national sponsor.

The Covidien sponsorship only pertains to

Power To End Stroke when a Power event helps

promote the Web resource center and/or the

FAST mobile app. (See examples.)

The Power To End Stroke logo should be used as

shown with the AHA/ASA dual signature and the

words, “Together To End Stroke,” except when

previously secured sponsors are in direct

competition with Covidien. (See list on page 2.)

In those instances the words “Together To End

Stroke” would need to be removed.

These guidelines are meant to be used in

conjunction with supporting Power To End Stroke

guidelines, which can be downloaded at

heart.org/branding. For additional information

email tina.graves@heart.org.

POWER TO END STROKE

POWER TO END STROKE

Hip Hop for Stroke

Bust out your video production

talent — enter a national

Hip Hop Stroke Competition!

©2012, American Heart Association 4/12DS5810

Terrence J

Contest Details:

• Open to kids ages 10-17

• All videos must include the Hip Hop Stroke song. Go to the American Stroke Association website: strokeassociation.org/hiphopcontest for the downloadable song.

Prizes: • Video Entry – Win a chance

to meet Terrence J.

• Postcard Video Entry – A flip cam, among other prizes.

Do you know any kids who are ready to share their talent with the world? It’s time for them to shine — and to spread stroke awareness — by entering the national Hip Hop Stroke Video Competition. The American Stroke Association challenges kids to join the fight against stroke by creating an original hip hop stroke music video. The Top 10 videos selected earn a chance to be judged by celebrities. Winners get a chance to meet movie star Terrence J.

Create an original stroke music video about stroke awareness and how to prevent stroke within families.

For official rules, consent form and to enter the competition visit: www.strokeassociation.org/hiphopcontest

Online Video Competition!

Together To End Stroke logo on Power To End Stroke eventTogether To End Stroke logo with Covidien as national sponsoron a Power To End Stroke event piece

“Thoughts have power; thoughts are energy. And you can make your world or break it by your own thinking.” – Susan Taylor

2011

Local Affiliate Strategic Alliance Awardee: The Church Health Center Honorable Mentions: Pi Mu Omega chapter (AKA) Delta Sigma Theta, Indiana

Affiliate Awardees: Founders Pastor John P. Morgan Dr. Trina Gipson-Jones Great Rivers Ronald Copeland Emil Matarese, M.D. Greater Southeast Rev. Bonnie Oliver Brandon LaTangela Sherman Mid-Atlantic Byron Q. Holmes Midwest Wayne Houston Chuck Spearman SouthWest Billy St. James Dr. Daryl W. Thompson Western States Marcia H. Mills

SPOT A STROKE F. A.S.T. P R E S E N T A T I O N

©2011, American Heart Association 4/11LN1834

Opening Tamara Gant, Co-Host, 97.3 The Coast

Prayer Rev. Dr. Geneace Williams

Performance Daniel Mitchell and Hillel, Most Powerful Voices Winner

Welcome Dr. Ralph Sacco, AHA Board President

Power Highlights Overview Dr. Ralph Sacco, AHA Board President

Recognition of Awardees Hank Wasiak, ASA Chair Shonta Chambers, Diversity Leadership Chair

Introduction of Video Presentation Dr. Icilma Fergus-Rowe

Introduction of Keynote Speaker Tamara Gant

Keynote Speaker Mathew Knowles, CEO, Music World Entertainment

Closing Tamara Gant

Networking

11:00 a.m.-1:00 p.m.

POWER TO END STROKE

Sponsor of the breakout session: