ADVERTISING TIPS

In the world of advertising, a well-done ad will stand out and get noticed.

Making your ad stand out is very important in any form of advertising. If your

ads dont get noticed, your time and money would be wasted. How do you get

your prospective buyers to click your ads, read them and take action?

There are several advertising steps today and one of the most commonly used

is the acronym AIDA. The acronym AIDA is a practical and useful tool for

ensuring that your ads get attention.

The acronym has been used in marketing and advertising that describes a

common list of events that may occur when a consumer engages with an

advertisement.

A - attention (Awareness): attract the attention of the customer.

I - interest: raise customer interest by focusing on and demonstrating

advantages and benefits (instead of focusing on features, as in traditional

advertising).

D -desire: convince customers that they want and desire the product or

service and that it will satisfy their needs.

A - action: lead customers towards taking action and/or purchasing.

Using a system like this gives one a general understanding of how to target a

market effectively.

Cheers.