+

Amelia Cheng

+Achievements

n  Achieved sales targets in B2B customer engagement, communication. Negotiation for order over $US 100,000 for car OE vendors. (CCTV Camera)

n  Accomplished booth planning: more than 1000 attendees, 72 square meter, 5 brands, 6 product lines, more than 100 valid sales leads for Computex 2011, 2010.

n  Successfully delivered consistent brand message for Energizer® powerbank product line.

n  Self accomplished (with 2 graphic designers) ALL marketing materials. Logistical planning, sourcing, negotiation price with vendors from the beginning, delivering, to the end.

n  Plan & executed press conference/party/banquet : 100+ persons scale, programme planning, onsite emcee/ interpreter

+Education

2007-2008

Cardiff University, Wales, United Kingdom

MA International Public Relations

2002 – 2006

Providence University, Taiwan

BA English Language,

Literature and Linguistics

+Semicon China 2012 Key Facts: 1.  Size: 72 square meters 2.  Hosted high level

Chinese government delegates

3.  Held cross-departmental meetings with 4 BU, and coordinated 5 product line displays

4.  This event generated 214 sales leads, target 300 visitors, 70% reached.

+ Computex 2011 Key Facts: 1.  Size: 72 square meters 2.  Operated as team lead for

this installation 3.  5 product line displays 4.  Produced and designed the

logo, colour scheme, all required copy, and booth merchandising

4.

4.

3.

+ Computex 2010

4. Designed product packaging 5.Wrote copy for all event display materials

Key Facts: 1.  Size: 72 square meters 2.  Coordinated 5 product line

displays 3.  Carefully constructed

installation to correspond with strict client branding guidelines

4.

5.

+ Distributor Party 2011

Key Facts: 1.  20 attendees 2.  Acting English interpreter for

overseas clients

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Press Conference 2010

Key Facts: 1. 100 attendees 2. Planned and executed all event essentials, talent acquisition, emcee scripts (bilingual) copy, run down list, agenda planning, and media liaison

3. Achieved tight schedule for press conference & welcome banquet on the same day.

+1.  Sole planner for this event.

Key tasks included venue selection, business deck production, band / talent sourcing and interior design

Distributor Party 2010

1.  Brochure: We created the layout, slogan, product features, user manual from 0 to distribute worldwide.

2.  We designed the box, sourcing the manufacturer of carton in China , and distributed worldwide.

PRODUCT SHEETS

STACKING BOX on the counter

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http://www.youtube.com/watch?v=WyDh8lOR EjE&feature=relmfu

1.  Apply for Award Winning project (Taiwan Excellence).and won the award.

2.  Created & designed the poster. ( from marketing brainstorming, delivery message, slogan creation, poster design)

+1.  Press release: bilingual press writing, CEO feature interview

2.  Issue Management: Conducted high quality Issue Management work shops for various public sectors

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+Yahoo! IT’S YOU PR Campaign

Key Facts: 1.  Successfully delivered Yahoo’s“It’s

YOU” branding, by placing a selfie sticker machine in a busy Taipei high street, popular with young people. The picture would then display immediately on the allocated billboards nearby. This demonstrated that “YOU” are the center of the internet.

2.  Successfully generated unpaid media: 20+ press reports and 3 TV interviews

+Yahoo! It’s You Slogan (for your reference)

+Interests & Hobbies