ame making the sale part 1 of 3
TRANSCRIPT
Making the Sale:
How to Sell More Books on your Website
Tip #32 of 52 Ways to Market Your Book
Areas to consider looking at when improving your website
sales
Web
site
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tats
We’ll explore some of the reasons that
online shoppers leave without
purchasing
Why do online shoppers leave without paying?
Presented with unexpected costs 56%
Areas to consider looking at when improving your website
sales
Web
site
Sal
es S
tats
Since 56% of those surveyed* claimed
unexpected costs is their reason for leaving an empty online cart,
let’s begin there.
*Statistics provided by Baymard Institute
Ways to Avoid the Top Web Sales Failures
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Offer free shipping as an incentive
instead of a guarantee
See more at: Tip #32 of 52 Ways to Market Your Book
Ways to Avoid the Top Web Sales Failures
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Give the option to ship for no cost if a
certain dollar amount is purchased
See more at: Tip #32 of 52 Ways to Market Your Book
Ways to Avoid the Top Web Sales Failures
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Advertise free shipping days
or events
See more at: Tip #32 of 52 Ways to Market Your Book
Ways to Avoid the Top Web Sales Failures
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Give members free shipping
incentives, allowing you to remarket later
See more at: Tip #32 of 52 Ways to Market Your Book
Ways to Avoid the Top Web Sales Failures
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Another reason people don’t purchase (37% of
those surveyed*) is because they are just
browsing.
*Statistics provided by Baymard Institute
See more at: Tip #32 of 52 Ways to Market Your Book
Ways to Avoid the Top Web Sales Failures
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Are people leaving because they don’t like
the look of your website?
See more at: Tip #32 of 52 Ways to Market Your Book
Ways to Avoid the Top Web Sales Failures
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• Would YOU enter your personal
information into a site that looks
sketchy?
See more at: Tip #32 of 52 Ways to Market Your Book
Ways to Avoid the Top Web Sales Failures
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• If you want to sell from your site, have
one that is professionally
designed
See more at: Tip #32 of 52 Ways to Market Your Book
Ways to Avoid the Top Web Sales Failures
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• You won’t get anyone to entertain
a purchase from your site if it doesn’t
look inviting
See more at: Tip #32 of 52 Ways to Market Your Book
Be sure to see more slides in this series, and more ways to avoid losing online
sales.
How to Sell More Books on your Website
Tip #32 of 52 Ways to Market Your BookTip #32 of 52 Ways to Market Your Book