amdis admissions conference adrienne forster the paperless admissions office
TRANSCRIPT
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The Paperless Admissions Office
Adrienne Forster Head of Admissions
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Surbiton High School
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We inspire, encourage and empower our young people to be the very
best they can be
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• Boys’ Preparatory School (boys 4-11)
• Girls’ Preparatory School
• Surbiton High School (girls 4-18)
• 1450 pupils
Surbiton High School
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650 Open Event visitors in September and October 2015
Admissions
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100+
Applications for Reception
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500+ Applications for Year
Admissions
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250+ Occasional place and Sixth Form applications
Admissions
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War on Paper
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1. Immediate
2. Cost effective
3. Efficient
4. Customer service
Why go paperless?
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Reduce administration and create quality time with prospective families
• Team structure • Relationships • Personalised communications • Timely response • Respond to feedback
Customer Service
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What we did
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1. Online New Pupil Questionnaire
What we did
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1. Online New Pupil Questionnaire 2. Web based Prospectus Request
and Open Event booking form with xml feed to database
www.surbitonhigh.com/visit
What we did
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1. Online New Pupil Questionnaire 2. Web based Prospectus Request
and Open Event booking form with xml feed to database
3. Online application form
www.surbitonhigh.com/apply
What we did
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1. Online New Pupil Questionnaire 2. Web based Prospectus Request
and Open Event booking form with xml feed to database
3. Online application form 4. Accept a Place page
www.surbitonhigh.com/visit www.surbitonhigh.com/apply www.surbitonhigh.com/accept
What we did
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• Positive feedback from parents • Online applications overtook paper
applications within a few weeks • New enquiries handled very quickly
• Accuracy • Challenge information collected • Online payments
How it’s working
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• It doesn’t have to be 100% to make a positive impact
• Don’t underestimate the benefit of taking it step by step
• Create a business case • Keep your goals in sight
What I’ve learned
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Feedback “I have found the whole Surbiton High admissions experience to be
very refreshing.
It was extremely helpful to be able to submit our registration form
for Ella online and to get an immediate confirmation
of receipt.”
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Feedback “Could I just take this opportunity to thank you for all the communications we have received from you starting with open days, the entrance exam, visits to the school, musical evening
and information about joining. Every contact we have had with
Surbiton has been friendly, helpful and well organised.”
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Adrienne Forster [email protected] uk.linkedin.com/in/adrienneforster