AMD GreenLeadership in Energy Efficiency

and Environmental Stewardship

Vladimir Rozanovich – Director North America Commercial Business

Energy Efficient Data Centres Executive Round TableSponsored by the Information Technology Association of Canada (ITAC)

with the participation of Natural Resources Canada

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• Leadership in Products based ontechnologies that address the need to optimize energy use

• Leadership in Operational Behaviorsthat address responsibility related to energy & the environment

• Leadership in Initiatives that address improved energy-efficient solutions and public policies

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AMD Green: Leadership

“Leading the World to Energy-efficient Processing”

Sustainable Manufacturing and Design

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AMD Green: Products and Technologies

Optimized for energy efficiency• PowerNow!™, Cool'n'Quiet™, and

PowerXPress• AMD Virtualization™ based on Direct Connect

architecture

Founding member of The Green Grid• Develop a unified plan to address data center

power issues

Improving energy efficiency• Recognized by Energy Star® for advancing

energy efficient computer technologies• Co-authored server energy measurement

protocol with US EPA and industry partners• First IT member of Alliance to Save Energy

Driving DTX PC standard• Led development of open standard for

smaller, more energy-efficient PCs

Expanding Our Value Proposition

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Upgradeability

IncreasedCore Density

AMD Virtualization™Technology

Next-generation AMD PowerNow!TM

Technology Provides Enhanced Power Management

Performance-per-wattLeadership

Energy Efficiency is Quad-core

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Enhanced AMD PowerNow!™Technology

Independent Dynamic Core Technology

AMD Power Efficiency Innovation

AMD CoolCore™ Technology

Dual Dynamic Power Management™

SamePower/Thermals

As Dual-Core!

5

0

50

100

150

200

250

300

350

400

450

100% 80% 60% 40% 20% IDLE

AMD Wall Power across CPU loads, AMD PowerNow!™ technology ENABLED(AMD Opteron™ 2350 processor, Supermicro H8DMU+) 

AMD Wall Power across CPU loads, AMD PowerNow!™ technology DISABLED(AMD Opteron™ 2350 processor, Supermicro H8DMU+) 

Intel Wall Power across CPU loads, Demand Based Switching ENABLED(Intel Xeon 5345 processor, Supermicro X7DBE+) 

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Enhanced AMD Enhanced AMD PowerNow!PowerNow!™™ TechnologyTechnology3%3%--9% lower power at the 9% lower power at the

platformplatform--levellevel

Quad-Core AMD Opteron™ processor-based platform can consume between 30% - 57% less power

System Level Power ConsumptionMultiple CPU utilizations, Measured at the Cord

Syst

em

Po

wer

(watt

s)

Load generation utilityCPU Consumer v1.0, Citrix Systems

AMD CoolcoreAMD Coolcore™™ TechnologyTechnology

Power efficient even with Power efficient even with Enhanced AMD PowerNow!Enhanced AMD PowerNow!™™

Technology turned off. Technology turned off.

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AMD Green: Government and Industry Partnerships

Goal to Reduce Product Power ConsumptionDesign products with state-of-the-art power management technology in order to reduce power consumption and increase energy efficiency.

Partnerships Addressing Product Energy EfficiencyEnergy Star Program– Energy Star Partner: engagement with EPA on ENERGY STAR computer

specification since the mid 1990's - collaboration with customers and partners

– In 2001, AMD received ENERGY STAR Special Recognition for energy-efficient products and AMD PowerNow!™ power management technology

– In 2005, EPA awarded AMD's Cool'n'Quiet™ technology with EPA ENERGY STAR Special Recognition for advancement of energy-efficient computer technologies

Server Energy Efficiency– “Enterprise Servers and Data Centers: Opportunity for Energy Savings”:

hosted by AMD, Sun, EPA, and other IT leaders and aimed at drafting a protocol for measuring server energy efficiency

– AMD-sponsored Alliance To Save Energy study, “Energy Efficiency in Datacenters: A New Policy Frontier”

– Executive Datacenter roundtables with U.S. DOE: AMD Sunnyvale, AMD Austin and New York Stock Exchange (September 2007)

– The Green GridTM and related collaboration with key customers

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What you can do to ensure you are buying the most efficient products for your Data Centre

• Follow World Class Procurement guidelines as set by NMSO

• Compare competitive OEM platforms for best Performance/Watt and make sure to measure power at the cord.

• Look for Energy Star® and/or EPEAT ratings for your systems

• Take advantage of what’s included in your server management technology today. For example, Turn on energy saving features such as AMD PowerNow! in your servers

• Consider Server Virtualization(VmWare) to reduce your datacenter footprint

• Consider replacing older less efficient server technology with Multi-core CPU technology to do more work per footprint

• Make sure to include Data Centre facilities team when choosing new Server technology rollouts.

Thank You – AMD’s Pillars

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