ambient expo - international trade fair for products and systems for interior and outdoor...
DESCRIPTION
AMBIENT EXPO, International trade fair for products and systems for interior and outdoor decoration, furniture and swimming pools will take place between 10th and 13th April 2014, at Romexpo Exhibition Centre, Bucharest. AMBIENT EXPO, an important fair in the field in Central and South-East Europe, includes a wide range of products and systems for interior and outdoor decoration and furniture. This exhibition is addressed both to companies in the home & deco sector, and to the general public interested about new trends in technology, materials and design. In 2012, The Executive Committee of the Global Association of the Exhibition Industry (UFI) granted AMBIENT EXPO with the international certification, UFI Approved status, therefore placing the event among the top events in the world.TRANSCRIPT
ABOUT AMBIENT EXPO
AMBIENT EXPO is the mostimportant fair in Central andSouth-Eastern Europe that offers anextensive range of products andsystems for interior and outdoordecoration and furniture.
The exhibition is addressed both tocompanies in the home & decosector, and to the general publicinterested in new trends onmaterials, design and technology.
During the 2014th edition ofAMBIENT EXPO, the focus will beput on exhibiting the latest trendsin decoration, as well as on givingcounsel on house design projects.“Visitors will be surprised to
discover, during this large scaleevent, high quality productsexhibited by the companies.”(AMBIENT EXPO 2013 exhibitor)
THEMATIC
The exhibition offers a compact presentation of the market,
designed to cover all the areas of interest:
• Finishing products and systems
• Interior decoration
• Utility exterior decoration
• Furniture
• Swimming pools
• Electric and electronic devices
• Real estate offers in the residential field
Special attention is given to each company in order toguarantee maximum profitability of the investmentsthrough a visible positioning.
AMBIENT EXPO 2013
Retrospective
Austria Italy Romania Hungary
Bulgaria Greece Poland
Exhibitors andvisitors from 7 countries
AMBIENT EXPO 2013 PHOTO RETROSPECTIVE
108 attending companies
92 Romanian companies16 foreign companies15% internationalization degree30% of the companies are “newentry”4.000 sqm exhibiting area17.000 visitors
92 Romanian companies16 foreign companies15% internationalization degree30% of the companies are “newentry”4.000 sqm exhibiting area17.000 visitors
AMBIENT EXPO 2013 IN FIGURES
Exhibitors’ feedback:
► 81% of exhibitors appreciated thechosen period for the exhibition as“good” and “very good”;
► 60% of exhibitors were satisfied withthe prices paid for their participation;
► 75% of exhibitors appreciated theattitude and promptitude of Romexpo’semployees as “good” and “very good”;
► 67% of participants were satisfied withthe results obtained after theirparticipation.
Target visitorsBuilding companiesArchitectsEntrepreneurs, professionals inconstructionConsultantsInterior designersReal estate developersGeneral public interested indesign projects
Target visitorsBuilding companiesArchitectsEntrepreneurs, professionals inconstructionConsultantsInterior designersReal estate developersGeneral public interested indesign projects
VISITORS 2013
17.000 visitors Visitors’ feedback:
► 71% of AMBIENT EXPO visitorsappreciated the offer of the exhibitingcompanies as “good” and “very good”;► 73% of visitors considered that thepromotion of the exhibition was “good”and “very good”;► 70% of visitors appreciated the program
of side events as “good” and “very good”.
AMBIENT EXPO 2014► The event takes place in the same period with several exhibitionsthat in conjunction, complete the fair’s thematic: CONSTRUCT EXPO - International trade fair for constructiontechnologies, equipment and materials (the 21st edition);
ROMTHERM - International exhibition for installation, heating,cooling and air conditioning equipment (the 19th edition);
EXPO FLOWERS & GARDEN - International flower, landscaping,horticulture and gardening exhibition (the 6th edition);
ANTIQUE MARKET - Antique and art objects fair (the 9th edition).
►The diversity of the exhibited products will meet visitors’ expectations;► A strong and targeted PR & advertising campaign will promote the event;►The side events organized during the fair are designed to meet both exhibitors and visitorswho will receive updated information on architecture, urbanism, urban landscaping.
FINISHING PRODUCTSAND SYSTEMS
Solutions rather than products!
The exhibition space is occupied by the main companies inthe sector that will exhibit products, systems and technologiesfor finishes and everything one might need for homedecorating.
The contractors, architects, designers and engineers togetherwith the construction professionals will present the mostinnovative and suitable solutions for customers’ needs.
And this is not all...
AMBIENT EXPO is the place where the visitors receiveconsultancy, advices and recommendations regarding theirhome and deco projects.
The opportunities for discussions offer both to visitors andexhibitors interesting suggestions regarding the perfectmethod to become competitive on the market and to offerservices at higher quality.
INTERIORDECORATION
Fully equipped with “know-how” and professionalism!
In this section are presented high quality and modernsolutions, functional and esthetic in the same time,suited to any decorating project.
AMBIENT EXPO exhibits all the products necessary for adecorative project: from wall finishing, ceiling andfloor, stairs, paints, lacquers, plasters, grouts andadmixture finishes, to lighting fixtures, blinds, wallpaper,swimming pools, fireplaces, sanitary ware andbathroom furniture and many others.
Products suitable for every type of project areavailable, for each atmosphere and each style.Special accent will be put on the quality of the rawmaterials.
UTILITY EXTERIORDECORATION
A complete showroom!
The interior design of the residence becomes a whole onlywith the decoration of the exterior spaces: plants, gardenfurniture, decorative vases, fountains, lighting fixtures, gazebos,swimming pools and chairs.
AMBIENT EXPO is a showroom where visitors can find solutionsfor turning the exterior spaces into a place of relaxation,tranquilly and comfort.
FURNITURE
Imagine the furniture of future!
Starting with the 2012 edition, the exhibition thematicwas extended with the furniture sector.
The furniture sector is designed to obtain the bestresults, in order for visitors to receive the mostvaluable ideas.
ELECTRONICS AND ELECTRIC DEVICES
Functionality, but also design!
Functionality is no longer the single criteria in choosing theelectric devices. The modern design, adapted to the interiordecoration trends, turns the latest generation devices intokey furniture items.
AMBIENT EXPO offers a chance to better analyze the latesttrends in residence decoration, but also in fitting with efficientand practical devices that meet the highest safety standardsand require minimum maintenance.
Romania has a high potential that can be used, due to theusers’ demand for latest technology, while in other Europeancountries this category reached a certain level of saturation.Therefore, from the beginning of the home decorationproject, the electric devices, together with the furniture,should be taken into consideration, as many of them are nowbeing incorporated from start.
SIDE EVENTS
The side events that will take place during the fair will be organized by specialists from the „IonMincu” University of Architecture and Urbanism, The Professional Association of ThermalInsulation Carpentry Producers in Romania, The Professional Association for Swimming Poolsand Wellness, The Romanian Paint Industry Association. The events meet the expectations ofthe exhibitors and especially of the visitors who will benefit from updated information in thefield of architecture, urban planning, landscaping.
Among the essential subjects ofthe last edition side events canbe found: the ecologicsustainability of materials andconstructions, new trends inexterior decoration – many of theseminars being dedicated topreserving and efficient use ofresources.
Partners of the 2013 edition:
PR & ADVERTISINGCAMPAIGN
80 TV commercials
3 TV promos
125 radio commercials
Newsletters sent in the period January-April
Online ads and news on more than 50 specialized and general web sites
24 print ads
80 advertisements in indoor spaces
50 advertisements in outdoor spaces
150 press publications
15.000 Invitations sent to professionals in the field
Social media: Facebook, Twitter
www.ambient-expo.ro
AMBIENTEXPO
YOUR TEAM:
SALES:Ana CRACIUNPhone: +40 21 207 70 00 ext. 1101Mobile: +40 758 837 712Fax: +40 21 207 70 70E-mail: [email protected]
Corina SERBANPhone: +40 21 207 70 00 ext. 1088Mobile: +40 758 044 590Fax: +40 21 207 70 70E-mail: [email protected]
Delia SOLOMONPhone: +40 21 207 70 00 ext. 1039Mobile: +40 745 055 349Fax: +40 21 207 70 70E-mail: [email protected]
ROMEXPO SA65-67, Blvd. Marasti011465, Bucharest-RomaniaE-mail: [email protected]: +40 21 207.70.00Fax: +40 21 207.70.70
MARKETING:Carmen Dobrovat
Phone: +40 21 207 70 00 ext. 1116Mobile: +40 758 837 713
Fax: +40 21 207 70 70E-mail: [email protected]
PROMOTION:Ana Maria SERBAN
Phone: +40 21 207 70 00 ext. 1115Mobile: +40 758 837 747
Fax: +40 21 207 70 70E-mail: [email protected]
PROJECT MANAGERValentin IORDACHE
Phone: +40 21 207 70 00 ext. 1112Fax: +40 021 207 70 70
E-mail: [email protected]@romexpo.ro
www.ambient-expo.ro