1. AMBASSADOR CAR- ACLEAR CASE OFAdd your company slogan MARKETING MYOPIA LOGO

2. OVER VIEW About Ambassador1marketing activities of Hindustan motors .2What were the reasons that led to the3 decline4 Strategies to revitalize sales ofambassador car 3. ABOUT THE CARFirst car to be manufactured in IndiaRuling the Indian roads ever since its inception in 1948Originally based on Morris Oxford (UK,1948)The only automobile to ply Indian roads for more thanfive decades now Has been in continuous production since its inception source: official website of HM 4. MARKETING ACTIVITIES CARRIED OUT BYHINDUSTAN MOTORSConducting road showsConducting activities for creating awareness Campaigning on social networkSource:interview of Manoj Jha (MD HM) 5. Marketing MyopiaREASON 1Inability to competeReluctance to change withREASON 2the changing times.REASON 3Erosion of Brand equity. REASON 4 HM never bothered torationalize the price of thebrand 6. STRATEGIC PLAN TO RE LAUNCH THE BRANDMAKING COSMETIC CHANGES MAKING PERFORMANCE CHANGES MARKET-TARGET AUDIENCECAMPAINING ABOUT THE CAR 7. AIM OF THE CAMPAIGN To place theTo increase theproducts in thesalesminds of the customer. 8. PROMOTION CAMPAIGN Phase 1Phase 2Phase 3Teaser Specification The carcampaign s of the carwill bewill be will belaunched.revealed, the revealed newPictures ofand put improved andthe car willnot be upgradedon model withincluded-the new feeldisplayto arousewill be for SALEcuriosity,.emphasized 9. COMMERCIAL 10. Add your company slogan YOUR GRANDFATHER ADORED ITWHILE HIS NEIGHBOURSENVIED IT. LOGO 11. Add your company slogan YOUR FATHER ADMIRED IT LOGO 12. Add your company slogan NOW THE TIME HASCOME LOGO 13. Add your company slogan FOR YOU TO OWN IT! LOGO 14. Add your company slogan THE KING of Indian roads IS BACKLOGO 15. PRESENTING THE ALL NEW Add your company slogan AMBEROID LUXURY RedefinedFROM THE MAKERS OF THE AMBASSADORLOGO 16. Add your company slogan PRESENTED BY:MALLIKARJUNMONISHASMITHASUJANUDUPA LOGO 17. we are nowopen for yourqueries