amb207 - ben hamley - tutorial week 2
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Entertainment MarketingMonday 9-10, Ben Hamley
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What’s going on…
Who I am…Ben HamleyProject Manager – Entertainment Industries
Contact Me… @Mad_Panda
0401 396 485
About me…I manage the Entertainment industries programI research entertainment and social psychologyI teach Business (AMB202 + AMB207)I also teach Creative Industries (KXB102)I’m a lighting designerI love Ice Cream
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I loveApple stuffDaft PunkTED Talks
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I believe
Awesome things come from strange places
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I think
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I wish
People spent more of their time doing something awesome
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I hate
douchebags
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Who are you??
I loveI believeI thinkI wishI hate
Pick oneTell us about it
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What’s going on… this semester
Stuff we’re doing today…Having a bit of a chatGoing over assignment infoLooking at the classification of EntertainmentFinding industry sectors
Other stuff you need to know…You need to book a video cameraYou should get into groups by week 4 (pretty soon)Week 4 = 9-13 August
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Assignment 1 - Industry analysis
• Section 1 – Entertainment EconomyHow is the entertainment industry worldwide and in Australia, doing currently
• Section 2 – Industry Profile Select a specific industry to analyse – could be Motion Picture, Media, Publishing, Sports, Gaming, Arts, Sex, etc… use Industry statistics, overview, growth, GFC and any other issues
• Identify critical issues • Section 3 – Industry Issues
Identify and critique issues of the industry you have chosen - break issues into specific sub categories of culture, marketing, key players and stakeholders, audiences
• Section 4 – Future Outlook
Length:2000 Words
Weight:40%
INDIVIDUAL
Due:Friday Week 627th July
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The Nova project
• Students will form groups of 4-5 people. They will choose a
topic and demographic from nova to gain insights about that topic (18-24 or 25-39) and conduct video interviews.
• Questions will be based on: www.twistori.com • I love• I believe• I think• I hate• I wish
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Assignment 2 – Pecha KuchaNOVA 106.9Length:
20 Slides20 Sec / Slide6:40m
Weight:20%
In groupsINDIVIDUAL MARK
Due:In LECTUREWeek 114th October
• Target audience profile of Brisbane interviewees
• Hates• Loves• Beliefs• Wishes• Thoughts• Diamonds in the data• Conclusions• Where to for Nova from here?
About Pecha Kucha
http://www.youtube.com/watch?v=wGaCLWaZLI4• Sesame Street does PechaKucha• Edit your film to 1-2 minute grabs. Also take some still
photo shots to include in your presentation. What do your findings mean for this group of people?
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Assignment 3 – Concept ProposalNOVA 106.9
• Executive Summary/Abstract• 1. Introduction• 2. Situation analysis of radio stations in BNE/Qld• Perceptions of nova and competitors analysis• 3. Target audience:
– Statistics and figures– Geographic breakdown– Listener profile
• 4. Interviewees Profile (table) and Findings
• 5. Data and critical analysisDiamonds in the data. What does it all mean?
• 6. Implications for novaImpact on current entertainment products or entities that nova have? Positioning?
Marketing? IMC aspects?• 7. Recommendations
New concepts and entities?New audience?
Length:2000 Words
Weight:40%
GROUP
Due:Friday Week 1322th October
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This is really important
• Interviews be concluded by WEEK 9 – 13 SeptSend transcripts to Edwina - send in word doc file to [email protected]
• Video camera hire from AV @ GP and also KG. AV also has a couple of flips and nova are being asked to purchase some.
• Please do NOT leave this until the last moment, or you won’t complete the assignment requirements – that means you fail :(