Amazon“EARTH’S BIGGEST SELECTION” BEYZANUR DOGAN

Content• Company Overview

• Products

• Stores of the Company

• Goals

• Strategies

Company Overview• Founded in 1994 by Jeff Bezos

• Headquartered in Seattle, Washington

• Trading under NASDAQ stock exchange symbol AMZN (since 1997)

• Started as an online book-store

Products• Books, Music & Movies

• Consumer Electronics

• Computer & Office

• Tools & Automotive

• Food & Household

• Home Improvement

• Toys & Video Games

Stores of the Company• Amazon France

• Amazon UK

• Amazon Germany

• Amazon Canada

• Amazon Japan

• Amazon China

• Amazon US

Goals Ensuring provision of services and products conveniently and all the time when the customers are in

need for the services.

Expanding its business in a year

Expanding of its hourly-delivery service to new cities

Expanding of its Amazon Home Services to new cities

Improving its comment and rating systems

Strategies• International Expansion (BRIC Countries)

•Amazon Local Presence

• Improving The Rating System

Internal Expansion(BRIC Countries)

RUSSIA

INDIA

CHINA

BRAZIL

Selecting the strategic alliance partner

Amazon and B2W Digital

Implementation Plan1. Initiation Stage

2. Development Stage

3. Sustaining Stage