© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

David Sanz, Solutions Architect, dsanz@amazon.com

Nov, 2016

Amazon Web ServicesThe New Normal

The New Normal

2/3Roughly two-thirds of IT budgets go toward keeping the lights on

66%of CEOs believe security risk has increased in the

last 6 months and 66% believe their risk management

capability is falling behind

15yrsThe average lifespan of an S&P company

dropped from 67 years in the 1920s to 15 years today

Disruption is much easier today

Hotels Storage Insurance Grocery Delivery

And is happening everywhere, across all industries

Devices

How This Affects You

You’re left without the necessary resources to pursue critical business

initiatives required to maintain a competitive advantage Your traditional IT model

lacks the agility you need to keep pace with

innovative startups

Insufficient security, compliance and availability

can hamper your ability to compete and open the door to

events that can cripple your enterprise

Responding Requires a New Model

Focus on differentiating your company

Innovate at start-up like speed

Reduce risk

“Doing it yourself is not the most sensible thing. Amazon invested already thousands of engineering hours... We must utilize this”

Eric BowmanVice President, Engineering

Zalando

• One of the largest European on-line fashion retailers

• 15 countries, 15+ million active users• 2.2+ billion € revenue in 2014

• Several private cloud initiatives before moving to AWS

Zalando uses AWS to run its Massive On-line Shop

Doing it yourself is not the most

sensible thing. Amazon invested

already thousands of engineering

hours... We must utilize this

Eric BowmanVice President, Engineering

”

“

https:// tech.zalando.com /blog/radical-agility-on-aws-video/

AWS Enables a New Model

Focus on differentiating your company

Innovate at start-up like speed

Reduce risk

Focus on differentiationand reduce technical debt

Get rid of the Undifferentiated Heavy Lifting

On demand

Scalable

Pay as you go

Available

Remove complicated infrastructure Management that adds little business value

Stop Guessing at Capacity Planning

Waste

CustomerDissatisfaction

Actual demand

Predicted Demand

Rigid On-Premise Resources Elastic Cloud-Based Resources

Actual demand

Resources scaled to demand

Go Global in Minutes - AWS WW Infrastructure

Regions

Availability Zones

Edge Locations

And Focus on your Core Mission

Lower the time spent on infrastructure

Dedicate more resources to innovation

Concentrate on new business

initiatives

Gain The Freedom to Choose

OS

Microsoft Windows Server 2012, 2008, 2003Red Hat Enterprise LinuxAmazon LinuxSUSE LinuxUbuntu

Database

Microsoft SQL ServerOracleAmazon AuroraPostgreSQLMySQLMariaDBAmazon DynamoDB

Amazon EC2 & Amazon RDS

And The Freedom to Change Your Mind

AWS Database Migration Service

Migrate on-premises, Amazon RDS, and EC2-based databases

Supported Sources

Oracle

Microsoft SQL Server

MySQL

Amazon Aurora

PostgreSQL

Supported Targets

Oracle

Microsoft SQL Server

MySQL

Amazon Aurora

PostgreSQL

Amazon Redshift

On-Demand

Pay for compute capacity by the hour with no long-term commitments

Ideal for Development & Test

While Optimizing your Costs

Reserved

Make a low, one-time payment and receive a significant discount on the hourly charge

Ideal for baseline workloads

Spot

Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand

Ideal for Test scenarios, Simulations

Dedicated

Launch instances within Amazon VPC that run on hardware dedicated to a single customer

For highly sensitive or compliance related workloads

Free Tier

Get Started on AWS with free usage & no commitment

Good for Initial evaluation

Many Purchase Options to Support Different Needs

Innovate Faster than Ever Before

Idea CompletedProject

Not Possible

We can’t afford that

nowMaybe next

year

That’s a significant

change

Experiment Often & Fail without Risk

$ Millions Nearly $0On-Premise

Experiment infrequently

Failure is expensive

Less Innovation

Cloud

Experimentoften

Fail quickly at a low cost

More Innovation

A Culture of Innovation: Experiment Often & Fail without Risk

AWS Pace of Innovation

* As of 30 April 2016

2009

48

280

722

82

2011 2013 2015

AWS has been continually expanding its’ services to support virtually any cloud workload and now has more than 70 services that range from compute, storage, networking, database, analytics, application services, deployment, management and mobile. AWS has launched a total of 313 new features and/or services year to date*, for a total of 2,208 new features and/or services since inception in 2006.

ENTERPRISE APPS

DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS

DataWarehousing

Hadoop/Spark

Streaming Data Collection

Machine Learning

Elastic Search

Virtual Desktops

Sharing & Collaboration

Corporate Email

Backup

Queuing & Notifications

Workflow

Search

Email

Transcoding

One-click App Deployment

Identity

Sync

Single Integrated Console

PushNotifications

DevOps Resource Management

Application Lifecycle Management

Containers

Triggers

Resource Templates

TECHNICAL & BUSINESS SUPPORT

Account Management

Support

Professional Services

Training & Certification

Security & Pricing Reports

Partner Ecosystem

Solutions Architects

MARKETPLACE

Business Apps

Business Intelligence

DatabasesDevOps Tools

NetworkingSecurity

Storage

RegionsAvailability Zones

Points of Presence

INFRASTRUCTURE

CORE SERVICES

ComputeVMs, Auto-scaling, & Load Balancing

StorageObject, Blocks, Archival, Import/Export

DatabasesRelational, NoSQL, Caching, Migration

NetworkingVPC, DX, DNS

CDN

Access Control

Identity Management

Key Management & Storage

Monitoring & Logs

Assessment and reporting

Resource & Usage Auditing

SECURITY & COMPLIANCE

Configuration Compliance

Web application firewall

HYBRIDARCHITECTURE

Data Backups

Integrated App Deployments

DirectConnect

IdentityFederation

IntegratedResource Management

Integrated Networking

API Gateway

IoT

Rules Engine

Device Shadows

Device SDKs

Registry

Device Gateway

Streaming Data Analysis

Business Intelligence

MobileAnalytics

Take Advantage of New Computing Models

Develop without worrying about servers

to manage

Setup your code to run in response to a

variety of triggers

Code is executed on demand with

continuous scaling

Pay only for the time used with sub-second

metering

Serverless architectures free you from managing infrastructure

AWS Lambda

Data Warehousing for Everyone

• Massively parallel, petabyte scale

• Fully managed

• $1000 per TB per year; 1/10th traditional costs

• Use your existing integration and BI tools

Faster, simpler, less expensive

Amazon Redshift

Act on information as it happensCapture, store, and analyze streaming data

Build custom applications that process or analyze streaming data such as real-time content recommendations.

Easily analyze streaming data with standard SQL.

Easily load TBs per hour of streaming data into the cloud for applications such as social media analysis or IoT.

Amazon Data Analytics Platform

Build for Speed, Build for Scale

Consistent, single-digit millisecond latency NoSQL database at any scale

Highly Scalable Fully ManagedFast, Consistent Performance

Event-driven Programming Fine-grained Access Control Document & Key-Value Structures

Amazon DynamoDB

Enterprise DB with open -source economics

Old World

Proprietary

Very expensive

Punitive licensing

Limited flexibility

New World

Open-source

Cloud economics

Come and go as you please

Build on top of existing standards

Amazon RDS for Aurora

Reduce Risk

OR

Move Fast

Stay Secure

AND

Move Fast

Stay Secure

Architected for Enterprise Security

Deep set of Cloud Security Tools

Encryption

KeyManagement

Service

CloudHSM Server-sideEncryption

Networking

Virtual Private Cloud

Web Application

Firewall

Compliance

ConfigCloudTrailServiceCatalog

Identity

IAM ActiveDirectory Integration

SAMLFederation

Enterprise Customers

• One of the world's leading online travel companies, providing leisure and business travel to customers worldwide

• Expedia needed a global infrastructure to support its commitment to create a great experience for customers worldwide

• Using AWS, Expedia created a global infrastructure for its critical applications while reducing network latency to under 50 milliseconds and enabling a 230% CPU consumption efficiency for data processing

Expedia Uses AWS to Run Business Critical, High Vol ume Travel Portals on a Global Infrastructure

https:// aws.amazon.com /solutions/case-studies/expedia/

• IATA is the trade association for the world’s airlines, representing 250 airlines, which account for 84 percent of the world’s air traffic

• IATA selected AWS as its cloud provider because of the pace of innovation at AWS, as well as the big data & analytics services portfolio and security features

IATA Migrated its BI Platform to AWS to Leverage Capabil ities that Where Not Possible with Traditional On -Prem Solutions

”

“We needed to move to an on-

demand environment where we

could satisfy the business without

making huge capital expenditures

Pascal BuchnerDirector of IT Services & CIO at IATA

https:// aws.amazon.com /solutions/case-studies/iata/

• Founded in 1920, Qantas is Australia’s largest domestic and international airline

• 30000+ employees• The airline wanted to develop an in-flight

application that would aggregate and present passenger information to cabin crew to improve customer recognition and improve customer intelligence captured on board the flight

• Initial deployment rolled within just 12 weeks• The application is used by all cabin crew

supervisors

Qantas uses AWS to Run In -Flight Application to Deliver the Best Customer Experience

https:// aws.amazon.com /solutions/case-studies/qantas/

• Founded in 1999, Trainline has grown to become the UK’s sixth largest online retailer, selling £1.9 billion ($2.7bn) worth of rail tickets every year to 6.5 million monthly users

• The company needed to transform their IT to ensure an agile, scalable, and secure platform that would allow to keep the business growing

Trainline Refactored its Oracle-based Architecture with Microservices and Continuous Delivery on AWS

The most impressive part of the

move was sustaining incredible

top-line growth while 25% of our

technical resources were

dedicated to the AWS migration

Mark HoltChief Technology Officer

”

“

https:// aws.amazon.com /solutions/case-studies/trainline/

• HolidayExtras.com is a European company which sells hotels, airport parking, travel insurance and other travel add-ons

• Transitioned all customer-facing websites to AWS

• Infrastructure IT spending reduced by 50%

• End-user response times reduced by 20%, which led to an increase in TTV

HolidayExtras.com Uses AWS to Reduce Response Time by 20% with 50% less Infrastructure Spending

://aws.amazon.com /solutions/case-studies/holiday-extras/

• Launched in 2008, moved all operations to AWS shortly after that

• Website has supported more than 80 million guests since 2008 launch

• AWS provides tools, services that enable company to continuously innovate

• Airbnb runs all its IT on AWS

Airbnb Reinvents Hospitality Industry with Lean Ope rations on AWS

AWS is the easy answer for any

Internet business that wants to scale

to the next level

Mike CurtisVice President, Engineering

”

“

https:// aws.amazon.com /solutions/case-studies/airbnb/

The Forrester Wave™: Public Cloud Platform Service Providers' Security, Q4 2014

The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the tiand are subject to change.

“We work closely with AWS to developa security model, which we believe enables us

to operate more securely in the public cloud than we can in our own data centers.”

Rob Alexander - CIO, Capital One

AWS Positioned as a Leader in the Gartner Magic Qua drant for Cloud Infrastructure as a Service, Worldwide*

AWS is positioned highest in execution and furthest in vision within the Leaders

Quadrant

*Gartner, Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Leong, Lydia, Petri, Gregor, Gill, Bob, Dorosh, Mike, August 32016This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from AWS : http://www.gartner.com/doc/reprints?id=1-2G2O5FC&ct=150519&st=sbGartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Critical Capabilities for Public Cloud Infrastructure as a Service

What Sets AWS Apart

Building and managing infrastructure since 2006

70+ services to support any workload

History of rapid, customer-driven releases

14 regions, 38 availability zones, 63 edge locations

51 proactive price reductions to date

Thousands of partners; 2,500+ Marketplace products

Experience

Service breadth & depth

Pace of innovation

Global footprint

Pricing philosophy

Ecosystem

The AWS Cloud Delivers

Reduce costly technical debt and reallocate resources so you can deliver high-value, revenue-generating projects faster.

Innovate faster and solidify your competitive advantage by merging startup agility with enterprise experience and resources.

Reduce risk by focusing resources dedicated to security, compliance and availability to the most important areas of your business.

Thanks!

Appendix A – AWS ServicesOverview

Compute Services

Amazon EC2 Auto ScalingElastic Load Balancing

Actual

EC2

Elastic Virtual servers in the cloud

Dynamic traffic distribution

Automated scaling ofEC2 capacity

Networking Services

Amazon VPC: AWS DirectConnect Amazon Route 53

Availability Zone B

Availability Zone A

Private , isolatedsection of the AWS

Cloud

Private connectivity between AWS and your

datacenter

Domain Name System (DNS) web service.

Storage Services

Amazon EBS

EBS

Block storage for use with Amazon EC2

Amazon S3

ImagesVideosFilesBinariesSnapshots

Internet scale storage via API

AWS Storage Gateway

S3, Glacier

Integrates on-premises IT and AWS storage

Amazon Glacier

ImagesVideosFilesBinariesSnapshots

Storage for archivingand backup

Database Services

Amazon RDS Amazon DynamoDB

Managed relational database service

Managed NoSQL database service

DBA

Amazon ElastiCache

In-Memory Caching Service

Big Data Services

Amazon EMR (Elastic Map Reduce)

AWS Data Pipeline

Hosted Hadoop framework

Move data among AWS services and on-

premises data sources

Amazon Redshift

Petabyte-scale data warehouse service

Application Services

Amazon CloudFront

distribute content globally

Amazon CloudSearch

Managed search service

Amazon Elastic Transcoder

Video transcoding in the cloud

Deployment & Administration

Amazon CloudWatch

AWS IAM (Identity & Access Mgmt)

AWS OpsWorks

AWS CloudFormation

AWS Elastic Beanstalk

Web App

Enterprise App

Database

Monitor resources Manage users, groups &

permissions

Dev-Ops framework for application lifecycle

management

Templates to deploy & manage

Automate resource management

Appendix B – Common Use CasesOverview

AWS Solutions