AMAZON ML Machine Learning for developers

Carlos Conde – @caarlco

PERSONALIZE

UNDERSTAND YOUR CUSTOMER

Who is my customer really? What does he really like?

What is happening with my products? Where do people consume my product?

THREE TYPES OF DATA-DRIVEN ANALYSIS

Retrospective analysis and

reporting

Here-and-now real-time processing

and dashboards

Predictions to enable smart

applications

MACHINE LEARNING Technology that automatically finds patterns

in your data and uses them to make predictions for new data points

Demo.

MACHINE LEARNING IS EVERYWHERE

Amazon.com1994

AMAZON MACHINE LEARNING

Scalable & managed machine learning service

BEST PRACTICES &

LESSONS LEARNED

USE ALL AVAILABLE DATA

Your company has more data on your users than what you think…

Quizz What percentage of data

do firms use for analytics?

A: 12% C: 52% B: 34% D: 68%

Quizz What percentage of data

do firms use for analytics?

A: 12% C: 52% B: 34% D: 68%

ENRICH DATA BASED ON SOCIAL NETWORKS

User’s friends are valuable sources of information

75% of users select movies based on recommendations

HOMOPHILY People are friends with people like them.

ENRICH DATA BASED ON USER ENVIRONMENT

User’s context heavily influences their behavior.

Geo-location dataDevice information

Time of day and weekMetadata from third parties

…

ENRICH DATA BASED ON USER BEHAVIOR The way users interacts with the

UI gives valuable information

THE MORE, THE BETTER (SOMETIMES)

More data usually gives you better prediction accuracy.

MAKE NO PREMATURE ASSUMPTIONS

We all have preconceived ideas about who are our users … Most often they are wrong.

GET CLOSER TO YOUR USERS

Your customers live in the real world. Use IoT to bring your services closer.

Easy. Buy a copper tube ice maker kit

…And a shut-off valve…

…And a T-connector to tap the cold water supply line…

…And a hacksaw to cut the copper pipe…

…Finally, A special drill bit to make a hole in the kitchen floor for the copper tubing.

“It is not the strongest species that survive, nor the most intelligent, but the

ones most responsive to change.”

@caarlco