amazon 101: owning your brand strategy
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BRAND STRATEGY SERIES
Amazon 101: Owning Your Brand Strategy
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Digital Marketing on Amazon
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Sponsored Products Headline Search AdsProduct Display Ads
▪ Automatic or Manual (Keyword) Targeting
▪ Combination graphic and text-based ad unit
▪ Automatic or Manual (Keyword) Targeting
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Watch the full presentation on-demand below for more on Amazon’s marketing tools for brands:
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Success on Amazon is About Visibility…
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• Remember,
everything
“above the
fold” is
advertising
driven
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…and Protecting your Brand
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• What do potential customers see first when they search your brand?
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What is “Non-Brand Traffic”?
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BRAND
GoPro
GoPro Camera
Buy GoPro Cameras
GoPro Hero5 Black
NON-BRAND
Wearable Camera
HiDef Camera
Garmin Camera
Pro Go Kart Driver
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Building a Non-Brand Campaign
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Building a campaign|Some things to think about:
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• How are people searching for your brand?
• How are you going to set your campaigns?
• Are you aligning your bids wit your campaign
objectives?
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Tip #1:
When building category-level brand
campaigns, add general brand terms and
brand terms from other categories as exact
match negatives to ensure tight segmentation
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Review Budget Limitations throughout the day to ensure maximum visibility
for high converting terms
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Tip #2:
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Review performance data at the product-level, remove low converting
ASINs
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Tip #3:
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Want more tips? Watch the full webinar on-demand!
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Contact Us
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Get in touch:
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