SERGI GARCIA

AGUSTIN SUAREZ

ALBERT COLAS

INDICE

Amazon is one of the 500 largest companies in USA.

The company, based in Seattle (Washington) is a global leader in electroniccommerce.

We have a direct presence in the United States, United Kingdom, Germany,France, Italy, Spain, Japan, Canada and China, but we also serve customers inmost of the countries of the world.

"The customer, in the first place"

Obsessing over you by the client and not

by consumers".

François Nuyts emphasizes this

philosophy: "we are looking for

competitive prices, we think about how

innovate, make easier the purchase. . . "

Rather than consider financial aspects, in

this company you have to ask what you

can do best face to the customer".

Send orders in a day

Our palette of colors in the logo 80% of the

information that we see on a daily basis comes to

the human brain through the eyes.

Therefore, when it comes to communicating,

images, shapes, colors and designs are as

important or more than letters.

In this case we have based on the brand Amazon.

Amazon uses such as the black and orange colors

to highlight the logo, with a few simple letters.

In the new logo we wanted to keep the same colors.

In this case the black and orange and that we wanted to add letters to a

series of icons

these icons with what we wanted to do is the perception of our company.

As mentioned above, our company is an online shop.

Therefore, we wanted to make tthhee bbuuyyiinngg pprroocceessss.

Therefore, we wanted to make

TThhee bbuuyyiinngg pprroocceessss.

The letter to appears A computer,

since the majority of times that

perform a buy in Amazon it carry

just dare of the computer.

In the letter M have highlighted a

cursor, because thanks to the select

all our purchases.

Lyrics to we have put A shopping

cart icon, and once we select the

product that you want to buy add

it to the shopping cart.

The letter Z with an arrow, with

the arrow left leaving constant

the speed of this company in the

shipment.

Since all we can know is the

company with which products

become more fast to your home.

In the letter O or have put a

logo of a truck in your

inside, making see that you

carry the package to House.

Once you've made the entire

process of purchase.

And finally, in the letter N have wanted

to see a House, as ja have completed

the purchase process. Which we have it

with us in our home.