amazing ethiopia
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Amazing Ethiopia
Yigzaw TamiratAndrews Djangmah
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Map & Flag
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• It is located in the Horn of Africa
• It is bordered by Eritrea to the North, Djibouti and Somalia to East, Sudan and South Sudan to the West and Kenya to the South
• Has a population of 86,000,000
History
• The capital city Addis Ababa. (Means new Flower)
• The capital city was founded in 1887 by Emperor Menelik
• Addis Ababa is the capital of Africa
• African Union and ECA have their headquarters there.
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Land of Culture
• Ethiopia, oldest country beyound all imagination
• It’s culture and Traditions dating back 3000 years ago
• Has 80 different ethnic groups with their own languages
• The people are very religious
• Harar a city is considered by Muslim as the 4th Holy city
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Natural Attractions
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Ancient Civilization
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Wildlife & Archaeology
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SWOT ANALYSIS
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Competitors Analysis
Competitors
Our Competitors
Kenya
Tanzania
Africa
Perpetual Map
High Price
High Quality
Low Quality
Low Price
Ethiopia
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Objectives
• To generate income for the country through tourism and promote the good image of Ethiopia worldwide.
• To create sustainable employment for the locals and the whole community as well as making the environment a better place for everyone.
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Strategy
• Creation of webpage
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Segmentation
• Geographic Variables– Region
• Demographic Variables– Age– Gender
• Psychographic Variables– Social Class – Personality
• Behavioral Variables– Ex User– First Time Users– Regular users
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Tactics
• SOCIAL MEDIA/WEBSITE– Creating awareness through
social media and the tourism website.
• SPONSORSHIP(GOVERNMENT)– Scholarships to brilliant student – Support from Government– Sponsor Ethiopia Airline
• ADVERTISING– Marketed to the consumers
through Print media.
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References
• Marketing communications: Integrating offline and online with social media / P.R. Smith & Ze Zook (2011)
• http://www.tourismethiopia.org/pages/naturalintro.asp• http://www.tourismethiopia.org/pages/ethiopia.asp• http://www.tourismethiopia.org/pages/addis.asp• http://www.ktdc.co.ke/tourism• http://www.tanzaniainvest.com/tanzania-tourism-sector• http://www.ethiopianairlines.com/en/default.aspx• http://www.tourismethiopia.org/pages/culturalintro.asp• http://en.wikipedia.org/wiki/Ethiopia• http://en.wikipedia.org/wiki/List_of_National_Parks_of_Ethiopia• http://www.tourismethiopia.org/pages/detail/detailarch.asp