amarillo travel and tourism

13
New Media Applications Dane Glenn and Trevor Thompson Amarillo Travel and Tourism

Upload: trevor-thompson

Post on 17-Aug-2015

15 views

Category:

Social Media


2 download

TRANSCRIPT

Page 1: Amarillo travel and tourism

New Media Applications

Dane Glenn and Trevor Thompson

Amarillo Travel and Tourism

Page 2: Amarillo travel and tourism

The Foundation›Chamber of

Commerce founded in 1926

›Boomed in 1960s

› Lake Meredith

› Alibates

› TEXAS

›Not just tourism

›3 Committees

› Communications

› Convention & Tourism

› Arts

Page 3: Amarillo travel and tourism

What They Do

› Salesman

› Make Money/ Improve Economy & Opinion

› Let the World know of Amarillo, TX/Panhandle and t

› Promote

› Advertise

› Market

www.visitamarillo.com

www.newamarillodowntown.com\

www.texasplainstrail.com

www.route66meetings.com

Page 4: Amarillo travel and tourism

Tourism Hot Spots/ Topics›PPHM

›AMoA

›Galleries at Sunset Center

›Civic Center

›Fair Grounds

›Globe News Center

›Palo Duro Canyon

›Coors Cowboy Cattle Drive

›Cadillac Ranch

› International

›National

›Local

›On and Offline Communities

Page 5: Amarillo travel and tourism

New Media Utilization

›WOM is King

›SM New Kingdom

›Viral Chatter

›Global Reach

›Dominating Influence

›Not just SM, but Web

›New Tech Availability

› Film (YouTube)

› Pics (Instagram, FB)

› Quick Ads

›AT&T – Use Facebook

›Proficient in FB

›Wish to try Pinterest

›Other platforms?

Page 6: Amarillo travel and tourism

Face Book›Since 2009

›30k Likes

›Updates at least 2/ day

›Reviews on the lower end

›Little engagement

Most prominent platform. Amarillo Travel & Tourism puts their focus here.

https://www.facebook.com/AmarilloTravel.Tourism

Page 7: Amarillo travel and tourism

Twitter›Since May 2009

›1540 Followers

›207 Following

›1903 Tweets

›Gaps in Tweets

https://twitter.com/amarillocvc

@AmarilloCVC

#AmarilloTx

Page 8: Amarillo travel and tourism

Other SM Platforms

› Pinterest

› https://www.pinterest.com/AmarilloCVC/

› Since 2014

› 21 Boards

› 716 Pins

› 100 Followers

› 33 Likes

› LinkdIn

› Snapchat

› Instagram

› https://instagram.com/amarillocvc

› Since June 2013 – 98 Posts/ 237 Followers

› Contests

› Amarillo by Morning

› Center City

› YouTube

› www.youtube.com/user/VisitAmarilloTX

› Since 2011 – 63 Subscribers – 30 Videos

Other ways to say

“Come Visit!”

Page 9: Amarillo travel and tourism

Video/ Photo ›Pictures tell a more

concise yet expansive narrative

›Video can possess issues

›Price comparisons

›Video may WOW!

›Artform v platform

If a picture is worth a thousand words, what does that speak of video?

Page 10: Amarillo travel and tourism

Instagram Photos

Page 11: Amarillo travel and tourism

Traditional

› Days to Weeks

› High Costs

› Outside Companies/ Many

› Billboards

› Magazine/ Newspaper Ads

› Brochures

› TX Travel Info Center

Millenial

› Instantaneous

› Lower Price Tag

› Internal v External/ Few

› Easier to Produce

Old School v New School

Page 12: Amarillo travel and tourism

Analytics› Madden Media

› Since 1976

› Tucson, AZ

› Google Analytics

› Dabbled in Quantcast

› Trying eSpatial

› Site focus heavy

› How to monitor Yelp, Urbanspoon, TripAdvisor

› 25% access site via mobile apps

› 15% increase 2014

› 5,400 website clicks13% increase 2014

› 1,400 FB fans added

› 2% increase 2014

› 36 Twitter followers added

› 170 Vacation Fun clicks

Page 13: Amarillo travel and tourism

Pushing Digital Boundaries› Local Cuisine

› Blue Sky

› Jorge’s

› IDK

› Zombie Burger

› Local Shops

› Silverland

› Eat Rite

› Flea Market

› Farmers’ Market

› Get Gussied Up

›Local Attractions

› RV Museum

› Train Museum

› English Field

› Stanley Marsh