amarillo travel and tourism
TRANSCRIPT
New Media Applications
Dane Glenn and Trevor Thompson
Amarillo Travel and Tourism
The Foundation›Chamber of
Commerce founded in 1926
›Boomed in 1960s
› Lake Meredith
› Alibates
› TEXAS
›Not just tourism
›3 Committees
› Communications
› Convention & Tourism
› Arts
What They Do
› Salesman
› Make Money/ Improve Economy & Opinion
› Let the World know of Amarillo, TX/Panhandle and t
› Promote
› Advertise
› Market
www.visitamarillo.com
www.newamarillodowntown.com\
www.texasplainstrail.com
www.route66meetings.com
Tourism Hot Spots/ Topics›PPHM
›AMoA
›Galleries at Sunset Center
›Civic Center
›Fair Grounds
›Globe News Center
›Palo Duro Canyon
›Coors Cowboy Cattle Drive
›Cadillac Ranch
› International
›National
›Local
›On and Offline Communities
New Media Utilization
›WOM is King
›SM New Kingdom
›Viral Chatter
›Global Reach
›Dominating Influence
›Not just SM, but Web
›New Tech Availability
› Film (YouTube)
› Pics (Instagram, FB)
› Quick Ads
›AT&T – Use Facebook
›Proficient in FB
›Wish to try Pinterest
›Other platforms?
Face Book›Since 2009
›30k Likes
›Updates at least 2/ day
›Reviews on the lower end
›Little engagement
Most prominent platform. Amarillo Travel & Tourism puts their focus here.
https://www.facebook.com/AmarilloTravel.Tourism
Twitter›Since May 2009
›1540 Followers
›207 Following
›1903 Tweets
›Gaps in Tweets
https://twitter.com/amarillocvc
@AmarilloCVC
#AmarilloTx
Other SM Platforms
› https://www.pinterest.com/AmarilloCVC/
› Since 2014
› 21 Boards
› 716 Pins
› 100 Followers
› 33 Likes
› LinkdIn
› Snapchat
› https://instagram.com/amarillocvc
› Since June 2013 – 98 Posts/ 237 Followers
› Contests
› Amarillo by Morning
› Center City
› YouTube
› www.youtube.com/user/VisitAmarilloTX
› Since 2011 – 63 Subscribers – 30 Videos
Other ways to say
“Come Visit!”
Video/ Photo ›Pictures tell a more
concise yet expansive narrative
›Video can possess issues
›Price comparisons
›Video may WOW!
›Artform v platform
If a picture is worth a thousand words, what does that speak of video?
Instagram Photos
Traditional
› Days to Weeks
› High Costs
› Outside Companies/ Many
› Billboards
› Magazine/ Newspaper Ads
› Brochures
› TX Travel Info Center
Millenial
› Instantaneous
› Lower Price Tag
› Internal v External/ Few
› Easier to Produce
Old School v New School
Analytics› Madden Media
› Since 1976
› Tucson, AZ
› Google Analytics
› Dabbled in Quantcast
› Trying eSpatial
› Site focus heavy
› How to monitor Yelp, Urbanspoon, TripAdvisor
› 25% access site via mobile apps
› 15% increase 2014
› 5,400 website clicks13% increase 2014
› 1,400 FB fans added
› 2% increase 2014
› 36 Twitter followers added
› 170 Vacation Fun clicks
Pushing Digital Boundaries› Local Cuisine
› Blue Sky
› Jorge’s
› IDK
› Zombie Burger
› Local Shops
› Silverland
› Eat Rite
› Flea Market
› Farmers’ Market
› Get Gussied Up
›Local Attractions
› RV Museum
› Train Museum
› English Field
› Stanley Marsh