ama toronto - financial services presentation: overcoming obstacles to social media marketing
DESCRIPTION
We can’t do that here! Overcoming Social Media Obstacles in Financial ServicesCommunicating with customers in the 21st centuryWhile many companies that interact with consumers have been able to make social media a key part of their marketing and communications plans, financial services companies have had to tread lightly due to the various rules and regulations that govern the industry.Social media is here to stay and it’s changing the way we communicate with our customers and with each other. A vast majority of consumers use social media to find recommendations before they buy products or services. They trust that information, share it with others and make decisions based on that information. And they want to be able to reach out to organizations and company experts directly to engage in online conversations. This can be a competitive disadvantage for organizations without a presence in the web 2.0 world.The light at the end of the tunnelWe’re past the point of whether or not to consider integrating social medial into a marketing and communications strategy. The questions now are "How do we do this successfully?" and "What are the best tools for us?".There are financial services companies that have overcome the hurdles to successfully incorporate social networking tools and applications into their plans and processes. Join Ed Lee, Director of Social Media from Radar DDB as he talks about some real life industry stories about preparing organizations to make a successful leap into the social media space and take away some practical ideas for incorporating social media into your strategy.TRANSCRIPT
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OVERCOMING SOCIAL MEDIA OBSTACLES IN FINANCIAL SERVICES MARKETING
OCTOBER 28, 2010Ed Lee, Director, Social Media
1Thursday, October 28, 2010
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New RealitiesBarriers To AdoptionSocial Media PlanningBest In Class
2Thursday, October 28, 2010
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Social Media - how people socialize or interact with each other, around a variety of shared interests, throughout the World Wide Web
3Thursday, October 28, 2010
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The landscape is changing
4Thursday, October 28, 2010
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5Thursday, October 28, 2010
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5Thursday, October 28, 2010
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A New Battle Ground
6Thursday, October 28, 2010
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CONS
UMER
ABI
LITY
TO
PUB
LISH
7Thursday, October 28, 2010
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Being Social is Nothing New
8Thursday, October 28, 2010
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We’ve Been Looking for Connections for Years
9Thursday, October 28, 2010
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Barriers To AdoptionWhy Your Executive May Hate Social Media
10Thursday, October 28, 2010
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Social Networking
11Thursday, October 28, 2010
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Eagles Don’t Flock
12Thursday, October 28, 2010
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Geeks Baring Gifts
13Thursday, October 28, 2010
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Chaos
14Thursday, October 28, 2010
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Fads
15Thursday, October 28, 2010
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Social Media Planning
16Thursday, October 28, 2010
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Choose Your Direction
17Thursday, October 28, 2010
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AwarenessConsideration
Relationships
Listening / Insights WOM Customer Service
PRSales/Retention
Branding
18Thursday, October 28, 2010
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Listen To Your Consumers And Stakeholders
19Thursday, October 28, 2010
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Don’t Be Overwhelmed
20Thursday, October 28, 2010
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Pick Your Platforms
21Thursday, October 28, 2010
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Educate Your Stakeholders
22Thursday, October 28, 2010
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Make It Contextually Relevant Water Cooler Coffee Break Cigarette Break
23Thursday, October 28, 2010
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Build a Data Centric Argument
1.14m users 35+
As many u18 users as 55+ Over 3m users aged 40-55
42% A40-55 read blogs(w/i prev 3 months)
4.6m CDNs aged 40+
40% of boomers members ofonline communities/forums
6.1MM avg Canadian monthly visitorsOver 25% are 40+ yrs
24Thursday, October 28, 2010
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Gain Alignment
25Thursday, October 28, 2010
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Set Your Targets
26Thursday, October 28, 2010
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Aim For Quick Wins
27Thursday, October 28, 2010
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Trumpet Your Success
28Thursday, October 28, 2010
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Best in Class
29Thursday, October 28, 2010
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Compare the Market
30Thursday, October 28, 2010
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Compare the Market
30Thursday, October 28, 2010
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Attract and Retain
31Thursday, October 28, 2010
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Attract and Retain
31Thursday, October 28, 2010
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Axion Banner Concerts
32Thursday, October 28, 2010
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Directions
33Thursday, October 28, 2010
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Corporate and Social Responsibility
34Thursday, October 28, 2010
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Product Development
35Thursday, October 28, 2010
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Product Development
35Thursday, October 28, 2010
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Mobile
36Thursday, October 28, 2010
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THANk YOU
[email protected]@edleeslideshare.net/edleelinkedin.com/in/edlee
37Thursday, October 28, 2010
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Resources
edlee.ca/ama-toronto
38Thursday, October 28, 2010
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QUESTIONS?
[email protected]@edleeslideshare.net/edleelinkedin.com/in/edlee
39Thursday, October 28, 2010