3 Minutes

• “Either write something worth reading about or do something worth writing about.”

»Ben Franklin

2 Minutes

• “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”

»Guy Kawasaki

1 Minute

• “What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.”

»Mark Twain

Internet + Marketing For CEOs

Brian HalliganCEO & Founder, HubSpot

Who Moved My Chustomers?Step-By-Step New MarketingCEO & The TeamCEO Economics

Outbound Marketing

Outbound Marketing Is Dead

800-555-1234AnnoyingSalesperson

The Next 50 Years

Step-by-Step Marketing

Step 1

• Blog• Podcast• Videos• Webinars• Presentations• eBooks• News Release

Step 2

• 8 Marketing Tips From An Olympic Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts

Step 3

Step 4

• V• E• P• A

Step 4

• Valuable• Easy• Prominent• Action Oriented

Step 5

New Marketing Team

• D• A• R• C

• Digital Native• Analytical• Reach• Content Creator

Modern Marketing “System”GraderBlog IM.com SEOPaid $$

HubSpot Landing PageLeads

Qualified Leads

Demos / Customers

Social

Un-Qualified Leads

Scoring

Nurturing

Did not buy

Modern Marketing “Org”

Marketing

Get FoundContent

R Burnes

R Corliss

Get FoundApps

D Zarrella

E Hebert

Convert

J Hopkins

E Mirman

P Kaw

Partners

P Caputa

C Ortenberg

Evangelist

K Knipp

CEO’s Role

UnderstandDo or DelegateTransparencyAuthenticity

Let 1000 Flowers Bloom

Internet Economics

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