ama closing keynote - building a web strategy to drive traffic, social engagement, conversions and...
DESCRIPTION
Selina Power and Adam Franklin gave thi closing keynote on 6th Dec 2013 via webinar for the American Marketing Association.TRANSCRIPT
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Building a Web Strategy System to drive traffic, social
engagement, conversions & clients
by Selina Power & Adam Franklin
@Selina_Power@Franklin_Adam
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Part 1:Cracking the Social Media
CodeYour key to maximum engagement
@Selina_Power
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Who is doing it well?
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Who is doing it well?
Caption this updatesare highly effective
Fan content submission.
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Who is doing it well?
Tell the history of your company through Timeline
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Set up Google Authorship
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Give your Fans and followers a backstage pass
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Ask your fans what they want.
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Building a Web Strategy System to
drive traffic, conversions &
clients
@Franklin_Adam
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1313Universe
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1414Nurture with content
75% information
23% compare
2% ready to take action
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1515No risk offers
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1616Call to action
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1717Low risk offer
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1818Track
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1919Drill down
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2020What’s converting?
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2121Lead nurturing
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2222Comparison (23%)
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2323Calls to action
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2424Take action (2%)
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2626
“Train hard,
win easy”Sean Bowes
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www.bluewiremedia.com.au/ama