am used car conference ezine

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Essential advice and opinion from AM's Used Car Market Conference 2014

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  • CLICK ON A SPEAKER TO GO TO THEIR REPORT

    REPORT

    Headline sponsor Associate sponsors

    Ticketsfrom 149

    +vat

    Co-sponsors:Headline sponsor:

    Developing a customer-focused used car sales modelTodays customers find their cars online, very often between 9pm and 10pm. They are armed with more information than many salespeople and see ashowroom visit merely as a final emotional check of a car and a dealer. So what must dealers do to address this?

    The customer experienceMike Dalloz, managing director, Performance in People

    Performance in People works with some of the worlds leading brands to improve customer service, sales andcustomer experiences.

    Dalloz will explain The Model of Excellence used by thesebrands to deliver the highest levels of customer service and hewill outline six key behaviours that will help dealers capture andretain more used car buyers and enhance their reputation.

    Breaking the traditional dealer sales model - if we dont redefine it, the customer willNick King, market research director, Auto Trader

    Digital age consumers and their buying habits are driving most of thechanges in the used car sector. But are dealers ready for this?

    King will emphasise the importance of used car retailers embracing adigital strategy and will share insights from Auto Traders research toshow them how they can engage customers and stand out in anincreasingly national market.

    Online strategies for Gen X & Gen YHeather Yaxley, Bournemouth University & director of theMotor Industry Public Affairs Association

    Generation Y consumers (born 1977-1994) are expected to buy16% more cars in the US this year than they did in 2013, whilevolumes bought by Generation X-ers (born 1965-1976) areexpected to increase by just 6%. A similar picture can beexpected in the UK.

    Understanding generational buying habits can influence usedcar sales. Gen Y buyers are often digital natives, often see carsas a pragmatic transport platform and are more likely to bemotivated by technologies within the car and how it cansupport their lifestyle. Yaxley will explain how dealers can offerdifferent strokes for different folks online.

    From gut instinct to science the analytics of car salesIan Godbold, marketing & CRM director, Cambria Automobiles

    A successful website is not necessarily one a dealer thinks looks good,nor one with bells and whistles. It is one that works, and in a way thatcan be measured.

    Cambrias website received national recognition as best in class forcombining customer tools, showcasing its full selection of products andservices, and measuring and reacting to its customers online searchingand buying habits. Godbold will outline how a scientific approach canbenefit used car activity.

    Tuesday 21 OctoberTelford International Centre, TF3 4JH

    The traditional model of used car sales faces a number of threats today, including changing buyerhabits, the rise of digital and mobile devices and an increased need to comply with regulation.

    AMUC14_DPS_FPAD 22/09/2014 10:29 Page 1

    Ticketsfrom 149

    +vat

    Co-sponsors:Headline sponsor:

    Developing a customer-focused used car sales modelTodays customers find their cars online, very often between 9pm and 10pm. They are armed with more information than many salespeople and see ashowroom visit merely as a final emotional check of a car and a dealer. So what must dealers do to address this?

    The customer experienceMike Dalloz, managing director, Performance in People

    Performance in People works with some of the worlds leading brands to improve customer service, sales andcustomer experiences.

    Dalloz will explain The Model of Excellence used by thesebrands to deliver the highest levels of customer service and hewill outline six key behaviours that will help dealers capture andretain more used car buyers and enhance their reputation.

    Breaking the traditional dealer sales model - if we dont redefine it, the customer willNick King, market research director, Auto Trader

    Digital age consumers and their buying habits are driving most of thechanges in the used car sector. But are dealers ready for this?

    King will emphasise the importance of used car retailers embracing adigital strategy and will share insights from Auto Traders research toshow them how they can engage customers and stand out in anincreasingly national market.

    Online strategies for Gen X & Gen YHeather Yaxley, Bournemouth University & director of theMotor Industry Public Affairs Association

    Generation Y consumers (born 1977-1994) are expected to buy16% more cars in the US this year than they did in 2013, whilevolumes bought by Generation X-ers (born 1965-1976) areexpected to increase by just 6%. A similar picture can beexpected in the UK.

    Understanding generational buying habits can influence usedcar sales. Gen Y buyers are often digital natives, often see carsas a pragmatic transport platform and are more likely to bemotivated by technologies within the car and how it cansupport their lifestyle. Yaxley will explain how dealers can offerdifferent strokes for different folks online.

    From gut instinct to science the analytics of car salesIan Godbold, marketing & CRM director, Cambria Automobiles

    A successful website is not necessarily one a dealer thinks looks good,nor one with bells and whistles. It is one that works, and in a way thatcan be measured.

    Cambrias website received national recognition as best in class forcombining customer tools, showcasing its full selection of products andservices, and measuring and reacting to its customers online searchingand buying habits. Godbold will outline how a scientific approach canbenefit used car activity.

    Tuesday 21 OctoberTelford International Centre, TF3 4JH

    The traditional model of used car sales faces a number of threats today, including changing buyerhabits, the rise of digital and mobile devices and an increased need to comply with regulation.

    AMUC14_DPS_FPAD 22/09/2014 10:29 Page 1

    Ticketsfrom 149

    +vat

    Co-sponsors:Headline sponsor:

    Developing a customer-focused used car sales modelTodays customers find their cars online, very often between 9pm and 10pm. They are armed with more information than many salespeople and see ashowroom visit merely as a final emotional check of a car and a dealer. So what must dealers do to address this?

    The customer experienceMike Dalloz, managing director, Performance in People

    Performance in People works with some of the worlds leading brands to improve customer service, sales andcustomer experiences.

    Dalloz will explain The Model of Excellence used by thesebrands to deliver the highest levels of customer service and hewill outline six key behaviours that will help dealers capture andretain more used car buyers and enhance their reputation.

    Breaking the traditional dealer sales model - if we dont redefine it, the customer willNick King, market research director, Auto Trader

    Digital age consumers and their buying habits are driving most of thechanges in the used car sector. But are dealers ready for this?

    King will emphasise the importance of used car retailers embracing adigital strategy and will share insights from Auto Traders research toshow them how they can engage customers and stand out in anincreasingly national market.

    Online strategies for Gen X & Gen YHeather Yaxley, Bournemouth University & director of theMotor Industry Public Affairs Association

    Generation Y consumers (born 1977-1994) are expected to buy16% more cars in the US this year than they did in 2013, whilevolumes bought by Generation X-ers (born 1965-1976) areexpected to increase by just 6%. A similar picture can beexpected in the UK.

    Understanding generational buying habits can influence usedcar sales. Gen Y buyers are often digital natives, often see carsas a pragmatic transport platform and are more likely to bemotivated by technologies within the car and how it cansupport their lifestyle. Yaxley will explain how dealers can offerdifferent strokes for different folks online.

    From gut instinct to science the analytics of car salesIan Godbold, marketing & CRM director, Cambria Automobiles

    A successful website is not necessarily one a dealer thinks looks good,nor one with bells and whistles. It is one that works, and in a way thatcan be measured.

    Cambrias website received national recognition as best in class forcombining customer tools, showcasing its full selection of products andservices, and measuring and reacting to its customers online searchingand buying habits. Godbold will outline how a scientific approach canbenefit used car activity.

    Tuesday 21 OctoberTelford International Centre, TF3 4JH

    The traditional model of used car sales faces a number of threats today, including changing buyerhabits, the rise of digital and mobile devices and an increased need to comply with regulation.

    AMUC14_DPS_FPAD 22/09/2014 10:29 Page 1

    Ticketsfrom 149

    +vat

    Co-sponsors:Headline sponsor:

    Developing a customer-focused used car sales modelTodays customers find their cars online, very often between 9pm and 10pm. They are armed with more information than many salespeople and see ashowroom visit merely as a final emotional check of a car and a dealer. So what must dealers do to address this?

    The customer experienceMike Dalloz, managing director, Performance in People

    Performance in People works with some of the worlds leading brands to improve customer service, sales andcustomer experiences.

    Dalloz will explain The Model of Excellence used by thesebrands to deliver the highest levels of customer service and hewill outline six key behaviours that will help dealers capture andr