A l w a y s a p l e a s u r e . . .

FOR DISTINCTNESSPRESTIGE AND HIGH PROFITS

ALWAYS A PLEASURE...

4 POINT HOTEL

6 BRAND PROMISE

8 TARGET GUEST

10 MODERN LUXURY

12 HIGH TECHNOLOGY

14 PASSION OF SERVICE

16 ART INSIDE

Deep-rooted history, sound future.

Service is an art.

Inspiring experiences.

Adequately modern, adequately luxurious.

Mastering the latest technology.

Always a pleasure.

Art breaths soul into the building.

18 SWEETDREAMS Sleeping even in the dreams..

20 MEETING POINT

22 LOUNGE

24 KITCHEN

26 FITNESS

28 URBAN CONCEPTS

30 GROWTH STRATEGY

32 COOPERATIONS

Pleasant meetings.

An additional touch

Modern flavours of the world

Energized by the city

Stamping ground of cultural and social life.

Building the future together..

POINT HOTELDeep-rooted history, sound future.

The Özbek Tourism has increased its efficiency in the industry through new investments in urban hotel management since 1989. Today, the company creates an employment of about 1000 people in Istanbul with Nippon Hotel, Point Hotel Taksim, Point Hotel Barbaros and with the new projects that will be put into service at Taksim in 2014. And now, the Özbek Tourism is sharing its experiences with tourism investors who want to grow towards the future with a reliablecompanion.

Point Hotel offers profitable and flexible solutions to the investors of business, congress, culture and urban hotels through its strong associations with the corporate companies, travel agencies, Germany based Worldhotels Consortium and its high volume purchasing power.

Undertaking the management of the hotels which are within the scope of its strategy that includes location, capacity, architecture and design standards, the PHM is on its way to become a world brand. The key to the success of Point Hotel Management lies in the standards of the brand and its long term strategy.

BRAND PROMISE Service is an art.

For our guests:Offering a friendly and warm experience in compliance with Point Hotel’s high standards in our functional, aesthetic and modern living spaces with their own local design characteristics at the central points of dynamic cities.

Because we believe that service is an art.

For our investor partners:Creating an ideal hotel designed with an efficient space allocation, increasing their prestige with Point Hotel, speeding up the return of the investment with profitability rates above industry average, increasing the property value of the facility by making it an attraction center, betterment of the property through continuous maintenance, sharing risks

with investor friendly contracts, with an aggressive growth policy, only being a part of the projects that are in compliance with our high standards.

Because we know about their sensitivites through our experience in hotel investment and construction business experiences.

TARGET GUESTInspiring experiences

Chasing after new and inspiring experiences, hosting memories worth sharing…

We are bringing the expectations of the business people, pleasure seekers, flavour hunters, trend followers and high technology users who are the main target audience of urban hotels to reality. They are looking for a place that offers much more than accommodation.

M u r a t M o r o v a

3 5

MODERN LUXURYAdequately modern, adequately luxurious.

We adopt the “Modern Luxury” concept. We blend minimal, modern and adequate luxury with the concept of art-tech supported by art and technology.

We functionalise your investment through our detail-oriented approach.

HIGH TECHNOLOGY Mastering the latest technology.

We provide “office solutions away from office” with the convenience and comfort of the latest technologies at Point Hotel. We use the most up-to-date versions of the equipments in our rooms, meeting rooms, Business Center and other technology focused areas of the hotel.

Our Business Center service in cooperation with Microsoft is beyond the limits.

PASSION OF SERVICE Always a pleasure.

It is the stories of pleasure that made us who we are. In fact we are chasing after feelings. We are realising our passion of welcoming, hosting and sending off the guests impeccably through sacrifice, art of service, continuous innovation and team work.

Our Guestcare department works for 24 hours in order to serve the personal preferences of our guests. We are presenting a magical show to our guests on a stage that the curtain is never closed.

Design is just a part of the game, all the rest is about service…

ART INSIDE Art breaths soul into the building…

Every building has a soul. We enhance our guests’ emotional comfort by mingling art with the soul of Point Hotels.

Our projects such as Password Istanbul, the contemporary art collection that was created by 26 artist including Nuri Bilge Ceylan and Okan Bayülgen under the curation of Beral Madra that establish an emotional bond between our guests and the hotel and the display of Ara Güler’s 232 photographs in different venues of the hotel that invites our guests to look at Istanbul from a different perspective indicates the significance of art in our concept.

The concept artwork of an artist, the conceptual artwork collection of a curator or a signed work of art created in collaboration with an art institution…

We develop concepts that enrich and flourish the interiors with art and culture for our hotels. That’s how the managements under the brand of Point Hotel become an important part of their cities.

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SWEETDREAMSSleeping even in the dreams.

The Sweet Dreams concept has been created in the knowledge that, ultimately, it is quality sleep that our guests buy from us. The Sweet Dreams CD prepared by Lounge FM consists of modernized versions of lullabies from 13 countries. It is a gift we put on the bedside of our guests along with the “101 Secrets to a Quality Sleep” book and antioxidant fruits served during turndown service.

We promise that, surrounded with luxurious and peaceful room design of Point Hotel, our guests will sleep even within their dreams on the pillows they chose from the pillow menu and most importantly, on the special “Sweet Dreams” bed which is designed for Point Hotel.

MEETING POINTPleasant meetings.

It requires expertise to organize flawless meetings and events. That is why our brand “Meeting Point” exists. We are preparing meeting points for efficient and pleasant meetings.

While our guests are enjoying themselves, we are taking care of every little detail for them.

LOUNGEAn additional touch

There are ways to enhance the hotel experience. Our guests are able to enjoy dining, meeting and technology offerings which are exclusive to them in the Executive Lounge a foyer between the room floors.

Our guests receive personal service and assistance service.

KITCHENModern flavours of the world

Point Hotel’de dünya mutfağının enfes lezzetlerini misafirlerimiz için özenle hazırlıyoruz. Ister öğlen arası olsun, ister iş çıkışı bir akşam yemeği, Point lezzetlerimizle misafirlerimize gerçek bir damak tadı yolculuğu sunuyoruz.Exquisite flavours of world cuisine are waiting for you at Point Hotel. Lunch break or dinner after after work, we offer you a real journey of taste.

“Point Breakfast” offers a lively beginning to the day, while our unique break concepts provide energy replenishment to the meetings.

FITNESSEnergized by the city

Regular physical activity is essential for mental and physical health.

Our fitness centers are equipped with the latest technology to provide energy and dynamism to our guests.

URBAN CONCEPTS Stamping ground of cultural and social life.

Being at Point Hotel means being in the heart of the city’s culture and art life. Point Hotels, on contrary to most of the international hotel chains, are not just another hotel to accommodate for a few nights when you are in a different city. They create living spaces that become a part of the city’s culture and art life and that are enjoyed by the locals all the time. In this way, the value of the property is also increased.

Point Hotels become the centers of attraction in their cities with the concepts like, the first Japanese restaurant of Istanbul - Udonya, Point SPA, Istanbul Modern Shop, the Public Istanbul Library, Treviso based Italian Restaurant - Piola, Fitness Center with 1200 members and The Game - the first digital entertainment center in the world created by a collaboration of Playstation and Nintendo.

GROWTH STRATEGYBuilding future together

As a design-oriented brand, Point Hotel has adopted implementing new hotel projects with the right strategy and adapting restored buildings to the market a principle. We aim to to become an allied management partner for the investors in the arena of international market and the dynamic cities of Turkey in the direction of our growth philosophy.

Our goal is to achieve a solid, sustainable growth towards the future through our investor friendly approach and highly profitable business model with the projects under the name of the Point. We reserved a position on the forefront of the industry for you…

PARTNERSHIPS

www.pointhotel.com