ALTUS ALLIANCE 2016

Is Your Dashboard a Picasso?

Presenter: Janice Taylor, MBA CPAJet Reports Canada Inc.

Before we begin…

Why are you here?

Besides the obvious!

Session Discussion•Why Me?•What the heck is a Picasso Dashboard?•What’s up with KPI’s?•Shameless promo

Why me?• It’s on my mind! A lot.• CPA by profession with C-level experience• Good sense of NFP reporting• 13 years Board & management reporting for educational

institution• Board Treasurer for large NFP

• Trend for Jet customers to move into dashboards• A lot of bad dashboards out there!

What do you see?

On the BeachExample Surrealism

BathersExample of Realism

A Dashboard Picasso!

Not useful!• Does not distinguish between:• Urgent• Important• Irrelevant

• Lacks context• Not sure who the audience is• Not sure if there is a call to action• Too cluttered – repetitive data

Consequence of Bad/Wrong Info• In-action• Wrong decisions/dysfunctional actions• Desired results not achieved

Example: Airline Pilot

Let’s Talk KPI’s• Most misunderstood and misused metric• “All KPI’s are metrics but not all metrics are KPI’s”• KPI’s should help you to manage, control and achieve

desired results• KPI’s need to:• Tie into strategic goals• Provide context• Be urgent, important and relevant• Call to action• Tell you what to do!

Metric Example

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

44%

Donations

So What?• Is 44% on track?• How does this compare to last year?• How important is this?

Strategic Goal: Donations increase 20% to $2million by end of fiscal year

Hello Houston…we have problem!• Actual is substantially below target.• Actual is below this time last year.• Amount of $’s is significant.

YTD vs Goal $-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

$1,600,000

$1,800,000

$2,000,000

$2,200,000

YTD DonationsGoal $2 million

YTD ActualOptimal Goal $2.1GoalYTD Target - 58%PY YTD Actual

44%

KPI vs StatisticA true KPI tells you what is happening BEFORE that is

driving results.

Is this a KPI or a statistic?

YTD vs Goal $-

$200,000 $400,000 $600,000 $800,000

$1,000,000 $1,200,000 $1,400,000 $1,600,000 $1,800,000 $2,000,000 $2,200,000

YTD DonationsGoal $2 million

YTD ActualOptimal Goal $2.1GoalYTD Target - 58%PY YTD Actual

44%

KPI’s should help you to manage, control and achieve desired results.

KPI’s for Driving A Car?Critical and Urgent• Speed• Gas• Any warning

signals

Relevant• GPS• Temperature

setting

Goal is to reach a destination.

Current Result Consequence of Inaction

Action

Speeding • Get a ticket Slow down

Gas is low • Run out of gas and be delayed

Get gas

Road construction • Get lost • Delayed

Reroute with GPS

Back to Donations!

KPI’s for:• What is significant • Most at risk• Measurable actions• New initiatives ?

Donations KPI’sYTD at October 31, 2016

YTD Spend Variance-$15,409

Balance Remaining$30,157

A|B Campaign Tests"Children at Risk" C "Happy Children" D

Success SuccessIndiv - Recurring 75% Indiv - Recurring 5%Indiv - New 48% Indiv - New 3%

DonationsYTD Variance (295,376)$ Balance to Achieve 1,128,709$ Months Left 5

Recurring Individuals

Newletters 5480 -75%Mailers -372 33%Thank you emails 80 -67%Phone Campaign 125 -59%

Change to Prior YearDonated# X's Contacted

Typical Donation Metrics• Volume (# of donors)• Cost to acquire a donor• Average gift per donor• Retention rates• ROI after 12 months

These statistics because they are results of actions.

Beware of Vanity MetricsMake you feel good but do not help you make decisions.

Ideal Dashboards• Actionable scorecard• Keeps your strategy on track• Manage, control and achieve desired business results• Has real KPI’s, not statistics• Trusted metrics

• Has an owner

• Needs to tell us what to do

KPI’s should help you to manage, control and achieve desired results.

Now the shameless part!Where does Jet Reports fit in?

Jet is all about getting the numbers.

Infomercial

Business Intelligence…is like a restaurant!

Analysis Requirements?

Measures

Slice & DiceDynamics ERP

CRM

Other Data Sources

Cleanse

Don’t be fooled about tools!• Lots of talk about Power BI, NAV BI and other BI tools• Understand there are two parts• Front-end – presentation – colourful graphics• Back-end – how the data is organized

• Back-end gets complicated very quickly• Need a data warehouse with data cleansing• Security and Data Governance is an issue

• NAV BI Content Pack very limited

Jet Enterprise• Best Jet tool for building effective dashboards.• Allows you to consolidate data from different sources.• NAV, CRM, Google Analytics, Excel, SQL DB, etc.

• Allows for ad hoc analysis on the fly• Easier for the end-user to use• Fast – instant results• Can use Jet Essentials with Jet Enterprise• Works with various presentation viewers (Excel, Jet

Mobile, Power BI, etc.)

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Thanks for coming!@altusdynamics

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