altos research: how to really grab 'em
DESCRIPTION
Presentation by Scott Sambucci at REBarcamp-Seattle, September 9, 2009. Focus on developing and managing real estate leads by using real estate market data and effective drip marketing, blogging, and client communication techniques.TRANSCRIPT
Internet Marketing, Blogging &Social Media:How to REALLY Grab ‘Em
Who’s with you today?
Scott Sambucci, VP, Sales & Data Analytics [email protected] (415) 931 7942 (888) 819-7775 x.3 Twitter: @AltosResearch http://blog.altosresearch.com
www.altosresearch.com
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About Altos Research
Just For REBarcamp Attendees We’re posting this presentation
online – we’ll email the link Send you a Personalized, Real-time
Market Report to use next week Buyer Meetings coming up? Listings Presentations Current Listings/Sellers – helping them
really see the market
Altos Research – Why Market Data Matters 04/13/23 5
Remember Eloy• Renting fishing poles
(Building trust)
• His 22 foot boat(Functional first)
• Finding the bait by watching the sky(Social Media)
• Fishing for Yellow Tail & Red Tail Snapper(Internet marketing)
• Trolling for barracuda(Blogging)
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“What Bait to Use?” The Only 3 Questions Consumers Ask
1. What’s for sale? IDX Search
2. How much is my house worth? CMA
3. How’s the market? This is your opening! What’s different about this
question from the other two?
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When they ask, “How’s the market?”
“I want to participate, show me how I can/why I should?” They know the market is bad… But how is it good for them?
A “buying” signal Buying your services – they need an
expert Compelling to action – they want guidance
• Remember: Why are they on the web?
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“Where to fish” Using Market Data On the web, blog, social media
Prospecting, relationship & trust building Lead conversion with “call-to-action”
In person Listing presentation / buyer meetings With active listings – Keep clients updated In the yard sign “I sold this home in a
week. Ask me how.” In their inbox
Weekly Market Reports Part of your drip, one of your touches
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“Bringing ‘em in the boat…” –Website Strategies for Lead Development
“Soft Sell” “Hard Sell”
Blog
Post
s
Dedica
ted
Loca
l
Page
sCha
rt W
idge
ts
Sam
ple
Repor
ts
Lead
For
m
Call t
o
Actio
n
Relationships, inform Convert visitors to leadsGoals:
Presentation:
Style:
Personality, quantity High profile data, fewer options
Approach:
Socia
l Med
ia
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Who’s doing the “right” way? The Three Questions in action
www.Housechick.com – Kelley Koehler www.StlHomeData.com – Eric Stegemann
Local Market Pages www.OCExclusives.com – Jessie Brossa www.LoCoMarketStats.com – Heather Elias
Real Estate Bloggers http://welcomehomenwi.com/ - James Barath www.MovinMaryland.com - Audrey Forshey www.AtHomeInScottsdale.com - Dru Bloomfield www.BlogByTheBay.com -Ginger Wilcox
Lead Focused www.TheHarperTeam.com – John Harper
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Principles & Technique:“Let Me Show You What I Mean” Be prepared
With clients, plan the story in advance The story is your chance to engage
Be transparent Address their unasked questions - honestly Confused people don’t buy!
Be the expert What aren’t they expecting? Setting price, market time expectations
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Key Takeaways:
How do you answer, “How’s The Market?”
Use the data to illustrate your expertise
Be the conduit of information Consumers are searching for
information – either you provide it to them, or your competitors will…
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Just For REBarcamp Attendees Posting this presentation online to
Slideshare Send you a Personalized Market
Report to use next week Buyer Meetings coming up? Listings Presentations Sellers – helping them really see the
market
Altos Research – Why Market Data Matters 04/13/23 19
Contact Us!
Scott Sambucci, VP Data Analytics [email protected] (415) 931 7942 Twitter: @AltosResearch
Ricky Fernandez, Product Specialist [email protected] (888) 819-7775 x.2 Twitter: @AltosSalesDude