Alteryx IPO ProfileJune 2017

Summary of Initial Public Offering

SPECIALIZED INVESTMENT BANKERS AT THE INTERSECTION OF FINANCE & TECHNOLOGY

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Description: Alteryx, Inc. is a leading provider of a self-service data analytics software platform thatenables organizations to enhance business outcomes and the productivity of theirbusiness analysts. The company serves organizations of all sizes across a wide variety ofindustries in more than 50 countries.

Use of Proceeds: The company intends to use the net proceeds of this offering for working capital and othergeneral corporate purposes. It may also use a portion of the net proceeds to invest in oracquire complementary businesses, products, services, technologies, or other assets.

Headquarters: Irvine, CA

Founded: 1997

Employees: 400+

Trading Date: 03/23/2017

Ticker: NYSE: AYX

Filing Price: $14.00 (Filing Range of $12.00-$14.00)

Shares Offered: 9,000,000

Proceeds: 1$145.6 million, $131.7 million after deduction of related expenses

KEY IPO STATISTICS

Alteryx IPO – Executive SummaryInitial Public Offering Overview

UNITED STATESSECURITIES AND EXCHANGE

COMMISSIONForm S-1

Alteryx

NYSE: AYX

Source(s): Company website, Alteryx S-1/A, Capital IQ, Alteryx 10-Q(1) Includes underwriters additional purchase of 1.4 million shares of Class A common stock at price of $14.00 per share.

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Key Metrics – IPO

$1.92 billionMarket Value (1)

$1.69 billionEnterprise Value (2)

128 millionShares Outstanding

$15.00Actual Share Price

7.36xEV / 2016 Revenue

Source(s): Company website, Alteryx S-1/A(1) Market Value based on shares outstanding and IPO share price of $15.00(2) Enterprise Value based on market value, and total debt and cash in SEC filings

TOTAL REVENUE (MM) SUBSCRIPTION REVENUE (MM)

$38

$9

$29

$54

$11

$43

$86

$16

$70

Revenue Cost of Revenue Gross Profit

FY2014 FY2015 FY2016

GROSS PROFIT (MM) VALUATION HISTORY (MM)

CAGR of 31.2%

CAGR of 23.38%

CAGR of 33.3%

Alteryx IPO – Executive Summary

$92 $104

$337

$765 $788

2.7x

8.9x

14.2x

9.2x

Series AApr-11

Series A-2May-13

Series BOct-14

Series COct-15

IPO

Valuation EV/Rev

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OVERVIEW

Revenue Mix:Platform Subscription (90%-95%)Professional Services (5%-10%)

The company sells its platform primarily through direct sales andmarketing channels. It additionally has strong relationships withchannel partners to extend the reach of its sales. As of January31, 2017, Alteryx has 2,565 customers including over 300 Global2000 (Top 2,000 public companies in the world) customers.

Funding to Date of over 1$163 Million

Employs over 300 Alteryx Associates plus 150 partners aroundthe world.

Customers include Ford, Nike, McDonalds, Accenture, Experianand Boston Consulting Group.

KEY STATISTICS

Company Overview

¾ The company serves organizations of all sizes across the Business and

Financial Services, Healthcare, Technology, Consumer Goods, Retail, and

Travel & Hospitality industries.

¾ The company employs a “land and expand” business model and sells its

platform primarily through direct sales.

¾ Key Offerings:

– Alteryx Designer is a data profiling, preparation, blending, and analytics

product deployable in the cloud and on premise.

– Alteryx Server is secure and scalable server- based product for scheduling,

sharing, and running analytic processes and applications in a web- based

environment.

– Alteryx Connect is a data exploration platform that empowers users to

discover and collaborate on data assets, visualizations, reports and workflows

typically siloed across large enterprises.

– Alteryx Analytics Gallery is a cloud- based collaboration offering which allows

users to share workflows in a centralized repository.

Source(s): Company website, Alteryx S-1, Alteryx 10-Q (1) Includes $75 Million of Known Debt

Alteryx IPO – Executive Summary

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Boston Consulting Group

Customer Case Studies in the Data Analytics Sector

¾ BCG partners with its clients to solve the hardest problemschallenging their businesses. Many of its clients rankamong the 500 largest corporations globally.

Source(s): Company website, Alteryx S-1

The Western Union Company

¾ BCG clients often have large data sets that they are unable to leverage. Anexample would be working with retail clients to analyze POS (Point of Sale) datato optimize promotion effectiveness.

¾ BCG implemented Alteryx’s platform to address this issue.

– Before adoption, BCG consultants could analyze one month of POS data at atime on a consulting engagement.

– After adoption, consultants can easily access, clean, and analyze a muchlarger data set to now look at years of data to find seasonal trends.

– Using Alteryx’s platform to blend and analyze multiple data sources and addadditional data sources to analysis, regardless of format, enables BCGconsultants to have an even more holistic view on the clients' business.

– The decision to not to run a promotion could potentially save a BCG clientmillions of dollars.

¾ The Western Union Company is a recognized leader incross- border, cross- currency money transfers, with morethan 500,000 Agent locations globally.

¾ In 2015, Western Union tasked its cyber security analytics team to gain visibilityinto the information security measures implemented at each agent location. Withover 500,000 locations, the arduous task totaled well over four million records.

¾ Western Union implemented Alteryx’s platform to address this issue.

– Before adoption, the process took 100 hours per month.

– After adoption, the cyber security team was able to create a workflow that canreportedly process the same information in less than six minutes, with onlytwo-and-a-half hours invested to create the workflow.

– The cyber security analytics team is now building out an extensive riskanalytics program covering multiple threat vectors across Western Union'senvironment with Alteryx’s platform at the core.

– Western Union began using our platform in the first quarter of 2013. By end of2016, revenue from the company roughly quadrupled.

Alteryx IPO – Executive Summary

Data Analytics are becoming critical to Corporations

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Market Opportunity

Source(s): Company Website, Alteryx S-1

ALTERYX’s PLATFORM DISRUPTS WELL-ESTABLISHED PORTIONS OF THE BUSINESS ANALYTICS SOFTWARE MARKET

$41 Billion

Estimated size of the business analytics software market in 2015.

$61 Billion

Expected size of the business analytics software market in 2020.

80%

Percentage of spreadsheet users using manual copy & paste methods to acquire data.

$60 Billion / Year

In the US alone, cost to organizations associated with time spent by data analysts repeating processes when data is updated.

Business Intelligence & Analytics Tools

This segment of the market represents a set of technologies and tools that empower organizations to gain actionableinsights about their customers, operations, and overall business health.

Analytic Data Integration This segment of the market represents technologies and tools which aid in the transferring and integrating of large setsof data from the source into the targeted system.

Spatial Information Analysis

This segment of the market represents technologies and tools which support the analysis of spatial data, allowingorganizations to gain a richer perspective on service offerings, consumer interaction, transactional information, and howlocation and demographics play into an organization’s performance.

Alteryx IPO – Executive Summary

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Financing HistoryDate Series/Type Amount (mm) Investors Transaction Notes

3/24/2017 IPO 1$145.69 million shares of class A stock sold at price of $14/share.

10/28/2015 Series C $85 Pre-money valuation of $715.48 million.

10/6/2014 Series B $60 Pre-money valuation of $317 million.

5/20/2013 Series A $12 Pre-money valuation of $91.77 million.

4/5/2011 Series A $6 Pre-money valuation of $85.77 million.

Alteryx IPO – Executive Summary

Source(s): Pitchbook, Alteryx S-1/A, Capital IQ, Alteryx 10-Q

(1) Includes underwriters additional purchase of 1.4 million shares of Class A common stock at price of $14.00 per share.

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