Smart TV and Smartwatch Apps Conceptsat Lingualeo

lingualeo.com

Alternative platforms

Gamify SocialPersonal Freemium

LinguaLeo is online service for language learning

users 10 330 000

Web

Mobile

ЗАПОМНИЛ

работать не покладая рук

keep his nose to thegrindstone

[kiːp hɪz nəʊz tuː ði ]ːˈgraɪndstəʊn

Брейншторм

Anton GuglyaHead of Design at LinguaLeo

Help the team ship the right product to our users

facebook.com/tonguglya

Design Studio Owner

Kid’s project Owner

LinguaLeoDesigner

4 6 1 1

12 years in design

Studied at the BHSAD Design Management

Smart TV Users’ Need

China, 7po.com, 2014

Video55%

Games30%

Education

Apps Download on Smart TV2014 vs 2013

China, 7po.com, Oct, 2014

Video

Tools

Games

Education

Other

Samsung LG Panasonic Apple

And Framework platforms like Google TV or Amazon Fire TV

RokuPlayStation Xbox ...

Vendors' platforms

Smart TV is the first platform of it’s kind, where the ‘U’ (user)

is actually at least 6 feet away from the ‘I’

Samsung Smart Hub

Android TV

BBC PLayer

Facebook for Smart TV

Skype for Smart TV

Samsung Smart TV Kids

≈ 1280 x 720Tending to HTML5Consider ‘overscan’

Understand the SDK

Know Your Interface

Remember the distance Screen size between 32” and 65”

Test your designs

You’re not designing for mobile

Different remote controlsSmall buttons that never get used

It’s not a keyboard

You need to concider the remote control

developer.android.com/design/tvdeveloper.amazon.com/public/

solutions/devices/fire-tvsamsungdforum.com/UxGuide

apple.com/appletvsdkdocs.roku.com

Cool Guidelines

Be careful what you put up on TV

YouTube’s UX Lead for MonetizationTom Broxton

LinguaLeo SmartTV App ConceptVideos with subtitles and simple word-training

образованиеeducation

40025

НЕТ ДА

Video prototype

LandingGet your code

Get AppFind & Install

EnjoyEnter code

CampaignEmail + SMM

1 2 3 4

How to get an App

LinguaLeo SmartTV App Landing Prototype

With every iteration, Smart TV is moving away from the idea

of having a PC on our TV, and closer to having our smartphones and tablets

on our TV

Google Chromecastgoogle.com/chrome/devices/chromecast

Fitness Trackers

Smartwatches Require a paired smartphone

Standalone Smartwatches

Smartwatch Users’ Need

Statista and other researches, 2014

Activity Tracking

Tell Time

Notification

WatchHealthNavigationLists

NotificationsVoiceRemoteGames

...

Smartwatch Apps types

≈ 320 x 320 Square and\or RoundUnderstand the SDK

Know Your Interface

Tiny batteriesLow-power processors

Slow data transfer speeds Test your designs

You’re not designing for mobile

android.com/wearApple Watch HIG

developer.samsung.com/gear

Cool Guidelines

When you’re touching the display, your finger is likely to block at least a quarter of it

Research EngineerThe Finnish Institute of Occupational Health

Kristian Lukander

LinguaLeo Smartwatch App Concept10 new words per day

“LinguaLeo”6�32

Повторим?10 слов XP

Помнишь?trip

поездкаtrip

Video prototype

Increase users loyaltyNew PR Occasions

Apps featuring

Our Goals

Devs and Designers want to play :)

dribbble.com/

lingualeo

facebook.com/tonguglya

Anton GuglyaHead of Design at LinguaLeo

Thank you -)

What else can a Smartwatch App do for

our users?

Workshop task 1Smartwatch

What else can a Smart TV App do for

our users?

Workshop task 2Smart TV

Oculus, Smart fridges,Android Auto. Let’s make

an App’s concept.

Workshop task 3More radical platforms