Alternative Marketing Strategies

Programs and

Resources

• Buy Local, Buy Wisconsin Program

• Economic Development Program designed to increase the purchase of Wisconsin locally grown or produced food by

Wisconsin food buyers.

Program Elements• Identifies and addresses hurdles facing regional food

system development: distribution, processing, access to markets, lack of state policy, institutional purchasing

• Consolidates, coordinated efforts to bring new market opportunities for producers, increasing farm income

• Develops programs and resources for Wisconsin’s local food producers and consumers

BLBW Grant Program

Grants for projects that increase the

purchase of locally grown or produced

Wisconsin food products

Wisconsin Local Food Marketing Guidewww.datcp.state.wi.us Search Buy Local

Producer’s First

• Attention: WI Local Food Producers– Do you have a need for one-on-one technical

assistance on your farm?– Do you know an expert consultant that can

assist you with your needs?• Examples of projects include: Market

development, business planning, accounting systems, packaging and branding development, etc.

Buy Local, Buy Wisconsin2011 Regional Workshop Roadshows

1) ABC’s of CSA’s2) Selling to Retail Outlets3) Selling to Institutions4) On-farm Food Safety

WI Farm to School

• Toolkits– Food Service Directors– Producers

• AmeriCorps Farm to School

• Something Special from Wisconsin™ – a trademark marketing program – founded in 1983 – administered by DATCP’s Division of Agricultural Development

• The trademark logo guarantees that at least 50% of a product's ingredients, production, processing activities or services are of Wisconsin origin.

• Every $ spent on SSfW™ products and services supports– local farmers – food processors– entrepreneurs– our communities and livelihood– the Wisconsin way of life.

Specialty Crop Block Grant• Competitive grant process to fund projects to enhance Wisconsin’s

specialty Crop Industry• What are Specialty Crops?

Specialty crops are defined in law as “fruits and vegetables, tree nuts, dried fruits, horticulture, and nursery crops, including floriculture.” The USDA

maintains a list of eligible specialty crops on its website that will be updated as USDA gets new questions. See: www.ams.usda.gov/scbg

• Who Can Apply?Proposals will be accepted from non-profit organizations, producer

organizations, government agencies, universities, and other organizations involved in Wisconsin agriculture. Individual producers, for-profit businesses, or commercial entities may only apply if their project can demonstrate a benefit to the specialty crop industry.

• 2011 Funding Priorities– Innovation within the Specialty Crop Industry– Market Development– Pest and Disease Control– Enhancing Food Safety– Sustainability

Contact Info• Teresa Engel

– Teresa.engel@wi.gov 608-224-5101• Lois Federman

– Lois.federman@wi.gov, 608-224-5124• Juli Speck

– Juli.speck@wi.gov, 608-224-5134