alternative flooring spring summer 2013

SpringSummer 2013

uniquewith

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04 Quirky14 Fine Wool22 Iconic

26 Chunky Wool32 Eco collection34 Naturals

50 Rugs 52 Borders59 Information

inspired. ethical.unique.creative.natural.alternative.

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Beginnings.

They open up a world of possibilities and give you the chance to do something different. Create something new.

In the world of interiors, floors are the beginnings. They’re where you start your design, working from the bottom up. Get your floor looking right and everything else will fall into place.

Our exclusive and award-winning carpets, made with sustainable natural fibres, can help you achieve the perfect look. We’re not talking run-of-the-mill. This is Alternative Flooring. Lush and luxurious, smooth and sensual, rustic and robust, it’s all in here to choose from.

Now are you ready to begin?

Join our community

www.alternativeflooring.com

BD1992_Alternative_Brochure_AW.indd 3 13/03/2013 12:18

Quirky04


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Quirky by name, and definitely Quirky by nature, this eclectic collection of graphically witty designs have been inspired by true British style.

Oversized dots, animal prints, geometric patterns and brightly brave tartans form part of this kooky range. Each piece creates an individual style statement that craves attention.

Totally irreverent, all the patterns can stand alone or be arranged in unconventional mix up style.

All Quirky designs come in a standard 69cm width and can be joined together for rugs or wall to wall carpet.

Rugs Runners

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Black 7060

Natural 7061

SkinnyAn eccentric and decadent colonial-style faux skin.

Skinny is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

TessAn original geometric that follows graphic lines with a contemporary edge.

Tess is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Black 7000 Grey 7001 Natural 7002

Duck Egg 7003

Damson 7006

Blue 7004

Lime 7007

Pink 7005

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Natural 7040

Duck Egg 7041

Blue 7042

Damson 7043

Lime 7044

FlingA peculiar plaid that fuses highland tradition with up to the minute character.

Fling is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

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Black 7020 Grey 7021 Natural 7022

Duck Egg 7023 Blue 7024 Pink 7025

Damson 7026 Lime 7027

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DottyA fanciful retro hotspot that is gorgeous and glamorous.

Dotty is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.


Dotty mixturesHave Fun with Dotty Mixtures designed to make flooring fun. Just choose your retro hot spot and add a colourful binding to make your own on-trend runner. From all the classics to candy colours, the magic is in the mix. Here are a few of our favourite combinations.

This product comes witha selvedge. Whipping is applied if specified.

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Black 7020

Lime 7027

Duck Egg 7023

Blue 7024

Natural 7022

Pink 7025

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Fine

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Wool Blocstripe Wool Blocstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Moon Mineral Bloc 1853 Bone Olive Bloc 1851

Sable Bone Bloc 1852 Mineral Sable Bloc 1854 Sable Olive Bloc 1850

Shown in picture: Wool Cord Amber.

Fine Lines is a stylish collection of timeless designs, especially created and coloured to link each space in the home.

All four work beautifully together in terms of scale and tone. Blocstripe is the bold and striking statement, complemented by the subtle yet smart Pinstripe and the popular Cord and Braid.

Canvas Olive Bloc 1855

Ochre String Bloc 1856


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Fine

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Wool Cord Wool Cord is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Amber 5791 String 5786 Olive 5787 Bone 5788

Moon 5792

Ochre 5796

Sable 5790

Canvas 5798

Imperial 5789

Gesso 5797

Mineral 5793

Moon Mineral Pin 1863 Bone Olive Pin 1861 Canvas Olive Pin 1865 Ochre String Pin 1866

Sable Bone Pin 1862 Mineral Sable Pin 1864 Sable Olive Pin 1860

Wool Pinstripe Wool Pinstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.


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Cascade 5720

Crown 5722

Heidi 5724

Fishtail 5723

Rope 5725

Cornrow 5721

iTop Tip:keep your flooring looking good for longer - have INTEC, the stain inhibitor applied. See page 59.

Shown in picture: Wool Braid Crown.

Wool BraidWool Braid is suitable for Bedroom, Dining Room, Stairs, Lounge and Home Office.


Fine

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Zig Zag Natural 4677 Zig Zag Mushroom 4678

Peg 1820 Apron 1821 Blanket 1822

Muslin 1823 Cloth 1824

Wool Shaker Wool Shaker is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Wool Herringbone Wool Herringbone is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

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Shown in picture: Back in Black with Storm Border.

get the alternative look

MIX & MATCH

Rock ‘n’ Roll Back in Black 1980

Romance Always 1994


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Fine

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Back in Black 1980

Always 1994

Moondance 1970

True 1983

London Calling 1979

Crazy 1961

Roxanne 1978

Suddenly 1985

Wild Thing 1966

Pray 1993

Respect 1967

Amazed 1999

Purple Rain 1984

Believe 1998

Freebird 1973

Tainted Love 1981

Mandy 1944

Layla 1972

Rock ‘n’ Roll Rock ‘n’ Roll is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

RomanceRomance is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Fun and funky, this award winning collection of 100% new wool carpet can also be cut and bound for runners and rugs. Designed by renowned interior stylist Melinda Ashton Turner exclusively for Alternative Flooring, this eye-catching carpet adds texture, tone and interest to a room.


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IconicBD1992_Alternative_Brochure_AW.indd 22 14/03/2013 16:05

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Wool Iconic StripeWool Iconic Stripe products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Harrison 1500 Morrison 1501

Joplin 1502 Marley 1503

Lennon 1504 Hendrix 1505Sho

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Iconic

Wool Iconic is a trio of stylish wool designs - a plain, a stripe and a herringbone, offered in a refined natural palette ranging from timeless taupes to muted, moody greys.



Kelly 1510 Loren 1511

Garbo 1513 Taylor 1514

Hepburn 1512

Davis 1515

Wool Iconic BoucléWool Iconic Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Shown in picture: Wool Iconic Bouclé Kelly.


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Icon

icPacino 1520 Brando 1521

Niro 1523 Grant 1524

Dean 1522

Niven 1525

Wool Iconic HerringboneWool Iconic Herringbone products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Shown in picture: Wool Iconic Herringbone Grant.


chunky

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Jura 1842 Skye 1843

Kilda 1845 Iona 1844

Arran 1840 Islay 1841

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Wool CroftWool Croft is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office.

Wool TierraWool Tierra is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Kush 1751 Ellsworth 1752

Rockies 1753 Atlas 1754



Stone 1705 Tawny 1706 Natural 1707

Mist 1710 Willow 1713 Ecru 1717

Camel 1718 Chicory 1719

Wool BoucléWool Bouclé is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office.

Pastis 1880 Moonshine 1881 Mesi 1882

Galliano 1883 Frangelico 1884 Kahlua 1885

Wool TippleWool Tipple is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office.


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30Shown in picture: Wool Speckle Wren with Apple and Thin Grey Stripe Border.


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Grey 1781 Nougat 1782 Nutmeg 1783 Caramel 1784

Wool DappleWool Dapple is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Finch 1890

Camber 1810

Wren 1891

Ventnor 1811

Nuthatch 1892

Bembridge 1812

Plover 1893

Dawlish 1813

Quail 1894

Wembury 1814 Bude 1815

Wool SpeckleWool Speckle is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Wool DuneWool Dune is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.


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Shown in picture: Wool Knot Reef.

Lariat 1874

Wool KnotWool Knot is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

This product is completely undyed wool.

Arbor 1871Snuggle 1870

Reef 1872 Timber 1873


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Eco

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Slate 5850 Cornsilk 5851

Moccasin 5853 Linen 5854

Lace 5852

Seashell 5855

NatureNature is suitable for; Bedroom, Dining Room and Lounge.

Cobble 5800 Fawn 5801 Cream 5802

Taupe 5803 Burleywood 5804 Ivory 5805

NurtureNurture is suitable for; Bedroom, Dining Room and Lounge.

Ethical and environmentally friendly, our unique 100% natural wool carpets, offer understated luxury.

Eco is completely hand woven on traditional carpet looms. The woollen thread is woven on to a base of cotton and jute, and then a cotton backing is secured with a natural latex layer.


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Multi Bouclé Dalkeith 1607Bleached 1606Natural 1605

Bouclé

Natural Sisal Weft 1630 Black Sisal Weft 1631

Superior

Bleached 2602Natural 2601

Panama

Natural 4603 Bleached 4604

Herringbone

CoirCoir is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Coir is full of natural character. It is made from the strong fibres of the coconut husk found in Kerala, India. The natural fibres are removed by hand and softened in sea water, so that they can be woven into a selection of designs. Coir is both durable and good value. It is available in a spectrum of golden shades from natural to bleached.


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Bouclé Natural 1618 Herringbone Natural 4617

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JuteJute products are suitable for; Bedroom.

Shown in picture: Jute Herringbone Natural.

Jute gives a tweedy look and is soft underfoot. It comes from the stalk of the giant corchorus plants, grown in southern India. The natural fibres are fine, making Jute more suitable to relaxing rooms rather than heavily used areas. It is naturally light brown in colour and comes in a tight bouclé and herringbone designs.

All Jute cuts are automatically treated with INTEC.


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Panama 2121 Basketweave 3122

Herringbone 4125

Mountain GrassMountain Grass products are suitable for; Bedroom, Dining Room and Lounge.

Shown in picture: Mountain Grass Herringbone.

Bring the outdoors inside with Mountain Grass, natural flooring which gives a luscious, loosely woven feel. Distinctive and durable, its charm lies in the natural irregularities and rich golden shades made from the outer fibres of the grass.


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Superior 2106Natural 2101

Buckingham Basketweave 3102

Balmoral Basketweave 3107

Fine Herringbone 4108Herringbone 4105

SeagrassSeagrass products are suitable for; Bedroom, Dining Room and Lounge.

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Seagrass grows in the tropical climates of China and Vietnam, in coastal meadows on the banks of the rivers. The natural fibre is harvested by hand, dried and hand spun into cords before being woven into flooring.



Buckler’s Hard 1301 Bentley 1303

Brancaster 1308 Bodmin 1309

Sisal Super BoucléSisal Super Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Shown in picture: Sisal Super Bouclé Boscombe.

Boscombe 1310

Bickton 1312

Bramley 1311

Boldre 1313


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Sisal BoucléSisal Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Avington 1211 Bentley 1216

Bayford 1220Brockton 1219 Burnage 1224

Burleigh 1230Bitterne 1225

Basing 1235

Braemere 1236

Baybridge 1240 Burghclere 1239

Buriton 1237 Bramshott 1238

Byfield 1231

Blenheim 1232

Buckler’s Hard 1201

Bransbury 1234

Sisal is extracted from the Agave Sisalana plant, which is farmed in Mexico, Brazil and East Africa. This natural fibre flooring is versatile and hardwearing making it an ideal choice for hallways and stairs. Tightly woven with a subtle sheen, the natural fibres combine well with selected colours for a touch of easy glamour.


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Shown in picture: Sisal Super Panama Acapulco.


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Acapulco 2511Merida 2510

Cristobal 2512 Tijuana 2514

Sisal Super PanamaSisal Super Panama products are suitable for; Bedroom, Dining Room and Lounge.

Gold Bubble 2555Pewter Bubble 2554

Honey Bubble 2556 Desert Bubble 2557 Silver Bubble 2553

Sisal BubbleweaveSisal Bubbleweave products are suitable for; Bedroom, Dining Room and Lounge.


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Sisal MetallicsSisal Metallic products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Bronze 2516 Rhodium 2517

Nickel 2518 Titanium 2519

Palladium 2525 Chromium 2526

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Metallics give our naturals a new dimension, with more daring flooring for contemporary spaces. Designed to heighten texture, these carpets have an enviable sheen and look fabulous in a large piece or as an accent in a custom made rug or runner.


Shown in picture: Sisal Herringbone Hockley

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Holbury 4415 Hambledon 4416 Hordle 4419

Hampton 4420 Herne 4421 Hythe 4418Hockley 4422 Harestock 4423

Havant 4417

Sisal Herringbone Sisal Herringbone products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.


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Pewsey 2505 Polsham 2506

Pelham 2509

Pershore 2508

Pilsbury 2532

Donegal 2503 Plumbley 2507

Panfield 2531

Sisal PanamaSisal Panama products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Winter Hamper 2540 Summer Hamper 2541

Sisal Basketweave Sisal Basketweave products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Marble 2560 Chalk 2561 Matrix 2562 Twine 2563

Sisal HopscotchSisal Hopscotch products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.



Shown in picture: Sisal Malay Shanghai with Butterscotch and Ochre Borders.


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Tiger’s Eye 2504 Shanghai 2527 Dragon Grass 2528

Shaolin 2534

Liang 2536 Chen 2537 Jin 2538

Tongli 2535 Changan 2539

Beijing 2545

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Sisal Malay Sisal Malay products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.


Rug

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1. pick your flooring

2. find your border style

Self Coloured Whipped

Double Wide

Single Standard

Double Piping

Double Narrow

All our floorings can be made into any size and shape of rug you require.

Note: Subject to product limitations.

Choose from a range of different finishes from the standard single border to a double wide border.

3. add the finishing touchThere are a wide range of colours and textures for you to choose from.

Fishscales

Stripes Thick

Faux Leather

Faux SuedeStripes Thin

Leather

Cotton

Linen Herringbone

Chenille

Self Coloured Whipped Single Standard Double Narrow

Double Wide Double Piping

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Size guide

Border type

Single Standard

Double Narrow

Double Wide

Double Piping

Total width

50mm

70mm

100mm

55mm

Double boundThe inside border must be Cotton or Piping.


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Fishscales borders

FishscalesFishscales gives a hint of natural glamour with its lustrous looks and tactile feel. The Sisal Metallics make a perfect partner for this border.

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Pearl 6161

Silver 6162

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Shown in picture: Fishscales Silver Border

Aluminium 6170

Anthracite 6163

Glitter 6171

Brown 6167

Champagne 6169


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Striped borders

StripesPlay with lines as stripes enhance rugs and they make a great choice for hallway runners and stairs. Runners with borders make stairways appear longer and stripes draw the eye upwards.

Thick Teal 6201

Thick Purple 6202

Thick Black 6203

Thick Red 6204

Thin Teal 6301

Thin Purple 6302

Thin Black 6303

Thin Red 6304

Thick Blue 6205

Thick Mushroom 6206

Thick Grey 6207

Thick Brown 6208

Thin Blue 6305

Thin Mushroom 6306

Thin Grey 6307

Thin Brown 6308


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Herringbone borders

Rug

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HerringboneClassic tweeds are updated to make punchy borders, which give an element of pattern and subtle contrast to the flooring.

ChenilleA classic textured velvety look and feel.

Black 6184

Cream 6191

Grey 6181

Pyrite 6190

Lilac 6180

Noisette 6192

Pewter 6185

Sapphire 6195

Blue 6182

Fern 6194

Green 6183

Rose 6193



Ivory 2003

Pebble 2001

Banoffe 2002

Pistachio 2009

Topaz 2020

Dewberry 2021

Seal 2005

Fudge 2014

Mulberry 2015

Damson 2023

Chilli 2012

Paprika 2022

Spice 2013

Butterscotch 2018

Pecan 2016

Liquor 2011

Walnut 2004

Truffle 2006

Coral 2026

Onyx 2010

Mahogany 2007

Airforce 2024

Birch 2025

Cinnamon 2017

Thyme 2008

Linen borders


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Natural 3001

Jute

Gunmetal 1011

Moss 1003Bamboo 1008

Biscuit 1016

Ochre 1004

Porcelain 1006

Jet 1010

Mink 1005

Cashmere 1007

Blueberry 1020

Oyster 1002

Navy 1029

Apple 1031

Plum 1032

Mango 1022

Pink 1030

Henna 1015

Scarlet 1026

Crimson 1025

Bourneville 1009

Storm 1028

Liquorice 1019

Praline 1027

Marine 1018

Conker 1014

Claret 1013

Cotton borders


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Faux Leather, Faux Suede & Leather borders

Greige 5528

Ink 5520

Expresso 5524

Ocean 5523

Treacle 5526

Graphite 5521

Khaki 5527

Dove 5522

Faux Leather Colour

Garnet 5017

Nectar 5019

Cardinal 5018

Vanilla 5020

Coffee 5016

Tar 5011

Bitter 5015

Mocha 5014

Battleship 5012

Cobalt 5013

Faux Suede Colour

Caramel 5529

Flame 5530

Leather Colour

Chocolate 4010

Flint 4004

Almond 4005

Chestnut 4007

Black 4012


Due to the printing process and the nature of natural flooring, the colours featured in this brochure may vary.Copyright of all images and designs shown in this brochure belong to ALTERNATIVE FLOORING.

Creditswww.wovenground.comwww.ochre.netwww.thelittlegreene.com

informed. Trial swatch serviceAlternative Flooring supplies individual design and colour swatches on request. Simply email or telephone with your request and your border or flooring swatch will be sent out immediately. A charge may be applicable for samples.

Stain inhibitorAlternative Flooring offers an environmentally friendly solution called INTEC. This solution, which has been specifically developed for natural floorcoverings, is applied before your flooring is delivered and will not alter the flooring’s colour, texture or flame retardancy. INTEC will reduce the impact of liquid spills and prolong the life of your flooring.

FittingYou are advised to use a professionally trained fitter to lay natural flooring in both domestic and contract locations and use a recommended underlay. Prior to fitting, natural flooring should be allowed to acclimatise for at least 48 hours. More detailed fitting instructions are available on request.

Some types of natural flooring are better suited to certain locations than others. Please refer to the recommendations in this brochure or the label on the reverse of our sample swatches.

Quirky CollectionQuirky is made in Britain on traditional wilton looms and sold by the linear metre. Carpet width: 69cm as standard.Custom made rugs are available, with a selected range of bindings. Prices on application.For wall to wall carpet, the runners would need to be seamed together by a qualified carpet fitter.

Carpets tested for a better living environmentwww.gut-ev.org

Where to buyAlternative Flooring sells via a national network of specialist retailers including selected lines at John Lewis stores. For a stockist near to you please telephone 01264 335111 or visit www.alternativeflooring.com

Caring for your natural flooring1. We recommend that you protect your

flooring with INTEC, the stain inhibitor.

2. Use entrance doormats to control the amount of dirt tracked in and vacuum regularly using a suction only appliance.

3. Blot and then clean spots and spills using the Natural Flooring Care Kit supplied by Alternative Flooring.

4. Avoid liquids such as water or carpet cleaner.

5. Added protection of a castor chair mat is suggested if using chairs fitted with castors. Frequent movement of castors can damage the fibres of the flooring.

Environmental policyAll our products derive from sustainable natural resources. Alternative Flooring wants its products to have the minimum impact on the environment and we actively endorse GUT processes.

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The Alternative Flooring Company Ltd4 Stephenson CloseEast PortwayAndoverHampshireSP10 3RU

T 01264 335111 F 01264 336445 E [email protected]

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alternative flooring spring summer 2013

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