altas honda.pptx
TRANSCRIPT
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Atlas Honda
Submitted by :
Saad Hameed
Muhammad Wynne
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IntroductionJoint Venture between Atlas group and Honda
Produces four different models
Has the highest Market Share
Annual production capacity of 750,000
High price and more quality
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Vision
To be a market leader in the motorcycle
industry as a global competitive centre ofproduction and exports
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Mission statementTo be a dynamic, profitable and growth
oriented company through market leadership,excellence in quality and service adding valueto the shares and maximizing exports. To giveattractive return to business associates, share-holders as per their expectations and marketvalue and employees according to their abilitiesand performance, and to be good corporatecitizen to fulfill its social responsibilities
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Quality policyHigh quality of product.
Take challenge of risk for particular decision.
Create new features or design of themotorcycles (innovation).
Involvement of more capital intensive rather
than labour.Any decision should not harm the
environment.
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HRM (workforce diversity)manage the workforce diversity we proper
planning, organizing, leading and controlling
Valuing people is the core foundation of atlasHonda for Success..
Part of a global company serving diversemarkets, we have respect for all individuals
inclusive of their race, color, religion, gender,sexual orientation, gender identity, age,national origin, disability and/or veteran status.
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Planning of AHLCustomers
Quality
Competitors
Technology
Shareholders
Employee
Cooperate citizens
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ChairmanAtlas Group
President
VicePresident
Gernalmanager
HR
GernalmanagerSupplyChain
Gernalmanager
Production
GernalmanagerMarketing
GernalmanagerFinance
Gernalmanager IT
Organizing
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General Manager
National SalesManager
Manager Sales
(Lahore Div)
AsstManager(Lahore
Main)
Asst.Manager(Lahoreoutside)
Asst.Manager(Sargodha
Div)
Asst.Manager(Sahiwal
Div)
Multan Div.
Asst. Manager
Faisalabad Div.
Asst. Manager
South Div.
Asst. Manager
Rawalpindi Div.
Asst. Manager
Central Div.
Asst. Manager
National PartsManager
Manager
National service
Manager
Manager
National Managerinstituitional Sales
Manager
National ManagerPower
Businessdevelopment andnew dealership
Incharge
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Leading Atlas Honda culture is quite strong in term
of relationship with one another
It is known as Atlas Family.
The culture is purely based upon religion.
Autocratic leadership (the chairman decision
which he believes the best way to lead)
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ControllingSale Control
Objective Control
Committee
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CommitteesAudit Committee
Business Ethic Committee
Management Committee
Risk Management Committee
Environment, Health, Safety and security
committee
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SWOT Analyses
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Strengths
Internationally recognizedFour models
Base categories
Capacity of 750,000 units per year
Strong Marketing Team447 Dealers
Financially strong
Quality
Brand loyalty
Annual Survey
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Weaknesses
Parts are imported
No difference between Honda andChinese bike
No new model has been launched
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OpportunityGovernment support
International growth
Increase in production
Barriers of entry
Increase in capacity of production
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ThreatsMany Competitors(67)
Entry of Chinese motorcycle
Law and order
Energy Deficit
Politic instability
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The different technology advancements
related HRMTK8 Personnel HRM is an easy-to-use software
for managing human resource
it help to keep all the employee data in oneplace, organized and available when you needit.
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Another software Atlas Honda company use isTALEO
TALEO integrates processes of recruiting andhiring with innovative technological tools.
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4 psProduct
Price
Promotion
Placement
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Product
CD 70
CD 100
CG 125
CG 125 Deluxe
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PriceCD 70 65900 Rs
CD 100 73900 Rs
CG 125 89900 Rs
CG 125 Deluxe 110,000Rs
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PromotionBillboards
signboards
banners
pamphlets
radio
tv ads
newspapers
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PlacementAssembled bikes are transported from the
Karachi and Sheikhupura plant:
447 motorcycle sales dealers90 warranty centres
1000 service dealers
4700 HondaLeasing dealers
Spare parts dealers
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