alpha rooms ppt 2
TRANSCRIPT
Case Study
Juliette POUPEEMBA2B
Mrs Craig
Alpharooms Doubles Overall Conversion Rate and Increases
Mobile Conversion Fourfold with Responsive Web Design
There is innovation on website based on responsive web design and a multi-screen strategy.
The campaigns are now enhanced by AdWords adn we can notice conversion rates on smartphones and tablets
Develop multiple screens, also Smartphone and mobile utility (Alpharooms Marketing across all screens strategy)
The act of purchase by a customer can be affected by different marketing channel (Alpharooms created a RWD)
Create a map of the digital touchpoints as used in the assigned case
www.alpharooms.com
Become part of a global community Partner with lifestyle media + brands#alpharooms_fr
FRIENDLY SOCIAL PLATFORMS
REACH + REPUTATION
REVENUE from Direct Bookings
engine
Offering clients to engage with brand and share pictures and informationhttps://www.facebook.com/alpharoomsdotcom
GOAL+Marketing
Become cultural tastemaker in luxuryOptimized pages+circlesGoogle+Local > recommendation+reviews
FAN RATES SMARTPHONE AD TABLETS
Increase populatrity
Conversation rates with smartphon e and tablet and web design
https://www.youtube.com/watch?v=Y4TXBDyeDdI
E-MAILING
Improve conversion rates on smartphones and tablets - Traffic growth on smartphones and tablets - And that its conversion rates on these devices were poor - Build a new site using responsive web design and create a
new multi-screen strategy and built - Consequences: - Positive results increase immediately - Mobile has been especially strong: about four times
greater, Reduced bounce from mobile traffic by 35%, usability improvements (faster), overall conversion rate doubled, mobile conversion rate grew fourfold
RWD: Positive consequences and better accessibility and user-friendly. People can share easily and communicate. There is a Multi screen strategy: Support and help smartphone and mobile utility
- Mobile: Increase the flow of conversion. Better and easier purchases by customers
Independent hotel create a RWD site. Goal is to offer to the visitor an optimal experience with an easier viewing of the site. The user can view the same websites thanks to a lot of different devices. Potential guest can consult the website anywhere with their smartphone or their tablets and book a room easier and faster than before.
- Create an application - Identify customers who are on the
mobile site - Create promotional codes on mobile
to encourage customers to buy on the website and create conversion opportunities
Thank you