Alp Ridge Resort

Now vacation is not a Luxury But a Time With Your Family Which is

Priceless

PRESENTED BY:ACTIVITY GROUP 7GROUP NAME: 6 SIGMA

Abdul Hasib Gaznabi 1044190 Ataul Kaium Chowdhury 1041745Hirok Das 1049644 Md. Sabbir Ahmmed 1042971 Vishal Mavani 1058037

INDUSTRY ANALYSIS

Up to 20,00049%

20,001-50,00029%

50,001-100,00013%

100,001-200,0006%

More than 200,0003%

VISITS TO FARM ATTRACTIONS

Source: Sightseeing in the UK

9.8m visits to farm attractions, an average of 39,600 per site

INDUSTRY ANALYSIS (CONTD.)

Source: Northern Uplands Farm Tourism Initiative

Families

Singles

5 15 25 35 45 55 65

Families Couples Singles Groups

Visi-tors (Per 100)

17 61 18 4

The market for accommod-ation in Farm Tourism

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50

100

150

200

250

300

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Statistical Data about some of the Top Farm attraction Farm

Number of visits '000

Source: Sightseeing in the UK

INDUSTRY ANALYSIS (CONTD.)

PORTER FIVE FORCES MODEL

Rivalry Among Existing

Firms

Threat of New Entrants

Determinants of Buyer Power

Threats of Substitutes

Determinants of Supplier

COMPETITIVE ADVANTAGE Integrative Business Model :

Offering many various products and service

Right Location : At the heart of Snowdonia, Llanberis, near Snowdon Mountain station.

Price: Competitive Pricing

IDENTIFYING TARGET MARKET & TARGET CUSTOMER

Current target market is the UK In future we would attract

customers from Europe. People from 30 years and above are

our targeted customers Young couple, families with kids,

and those who want short breaks to a natural and rural heritage, an easy booking facility, easily accessible location.

MAIN PRODUCTS AND SERVICES

Services • Hiking, Walking, Rambling,

Gampling, Indoor Swimming facility

• Participating in Organic farming• Petting Zoo

Products • 2 resort house able to house 40

people for night stay• Restaurant facility• Serving organic food grown in

farm

DIFFERENT PACKAGE AND PRICING Silver Package: £20/Night Gold Package : £45/Night Platinum Package: £55/Night Custom Package:

Hiking, RamblingGroup of two £ 12, three £8, four & up £ 5. (per person)

Fishing £5/hour

Indoor swimming £5/hourVisiting patting zoo £5/hour

Cycle Hire £5/hour

Pets house £3/hour

Patio for Guest Use £7/hourPool Table £5/hour

Pony Trekking £25/hour

MARKETING CAMPAIGN

Launch of our product

Awareness

Increase Brand value

Maintain Existence

Advertising: Limited advertising in travel magazines “Google Adword” Tourism based search engine Social networking sites www.alpridgeresort.com

Direct Marketing Direct mail Leaflets Send email with various offers.

Indirect Marketing Active communities/Blogs Guest Photo Loyalty Program Video Shoot for YouTube

Strategic Alliance B2B Marketing Programs

MARKETING STRATEGY

FINANCE: PAY BACK PERIOD

We will attain break even on the third year of our operations.

550; 72%

70; 9%

100; 13%4.5; 1%

6; 1%

8; 1% 25; 3%1; 0%

Land

Renovation of Property

Purchase of Home Improvement

Purchase of Animals in Petting Zoo

Leasing of truck and other Machineries

Utility

Marketing

Legal & Professional Fee

TIMEREVENUE

CUMULATIVE REVENUE

Year 128670

0286700

Year 237535

0662050

Year 343125

21093302

Cost of SetupAmount (in '000)

Land 550Renovation of Property 70Purchase of Home Improvement 100Purchase of Animals in Petting Zoo 4.5Leasing of truck and other Machineries 6Utility 8Marketing 25Legal & Professional Fee 1Total Cost of Setup 764.5

CASH FLOW FORECAST

• Our cash inflow will have a seasonality effect • As Snowdonia attracts visitor all throughout the

year thus we will be able to maintain constant revenue stream

PROFIT & LOSS ANALYSIS

Due to extensive marketing campaign and superior customer service we are forecasting 10%

revenue growth per year.

EXIT STRATEGY

Three main exit strategy:Sell the company to a larger existing

business at a premium priceSell a portion of our company via IPOPrivate placement memorandum to

raise capital from private sources.

THANK YOU