along the digital curve
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Along the digital transition curvePresented to the International Reference Publishers Group, January 2011
Jayne MarksVice President, Library Information GroupSAGE PublicationsLos Angeles | London | New DelhiSingapore | Washington DCLos Angeles | London | New DelhiSingapore | Washington DC1OverviewHow have journals developed online?What can reference publishing learn from the early adopters?Future trends
Los Angeles | London | New DelhiSingapore | Washington DC2Transitioning journals into the digital ageLos Angeles | London | New DelhiSingapore | Washington DC3Before 1995It used to be so easy!Annual print subscriptions almost universal business modelAdministered by subscription agentsRevenue and cost predictabilityLos Angeles | London | New DelhiSingapore | Washington DC4How the world has changed!Vast majority of journals now available electronically Journal ArticleNew services reference linking between publishers, search, bookmarking, alertingNew challenges discoverability, multiple digital formatsNew content types video, podcastsLos Angeles | London | New DelhiSingapore | Washington DC5The challengesPromoting/supporting the brand identity in the article economyEnsuring content is discoverableCreating linking and searching options that users really needBalancing features and basic readabilityLos Angeles | London | New DelhiSingapore | Washington DC6
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Los Angeles | London | New DelhiSingapore | Washington DC13What can reference publishers learns from journals?Be willing to view products as collections of pieces of content (no one reads from A to Z online! ) Be smart about search and linking give users a smooth and useful browsing experienceMake sure that you set up your content to be discoverableLos Angeles | London | New DelhiSingapore | Washington DC14What can reference publishers learns from journals?Be willing to view products as collections of pieces of content (no one reads from A to Z online! ) - metadata is kingBe smart about search and linking give users a smooth and useful browsing experience Make sure that you set up your content to be discoverable Los Angeles | London | New DelhiSingapore | Washington DC15What can reference publishers learns from journals?Be willing to view products as collections of pieces of content (no one reads from A to Z online! ) - metadata is kingBe smart about search and linking give users a smooth and useful browsing experience - CrossRef /semantic taggingMake sure that you set up your content to be discoverable Los Angeles | London | New DelhiSingapore | Washington DC16What can reference publishers learns from journals?Be willing to view products as collections of pieces of content (no one reads from A to Z online! ) - metadata is kingBe smart about search and linking give users a smooth and useful browsing experience - CrossRef /semantic taggingMake sure that you set up your content to be discoverable - free abstractsLos Angeles | London | New DelhiSingapore | Washington DC17
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Los Angeles | London | New DelhiSingapore | Washington DC20Future trendsMobile web enabled and appsSocial networking putting your content where the user isSemantic technology providing relevant/useful links between content onlineContent agnostic products users will want to mash up different types of content to create their own products
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