“CONSUMER SATISFACTION REPORT OF BAJAJ ALMOND DROPS HAIR OIL”

FOR THE PARTIAL FULLFILLMENT FOR THE AWARD OF THE DEGREE OFBACHLOR OF BUSINESS ADMINISTRATION

FACULTY OF MANAGEMENT STUDIESDr Hari Singh Gour University ,SAGAR (M.P)

UNDER THE GUIDENCE OFMS.MAYURI JAIN

Lecturer, FMS, SAGAR

ABOUT BAJAJ ALMOND DROPS

• Launched in 1989, Bajaj Almond Drops is the key brand of Bajaj Corp Ltd and is the leading brand in the light hair oil category. It is one of the most premium hair oil brands in India.

• It fulfills the dual benefit of do-good due to the almond nourishment and look-good due to being a Non-Sticky hair oil. Thus gives you the ease of styling.

OBJECTIVES

• To study about the company and its various product line of bajaj hair oil.

• To study about the marketing strategy of bajaj almond drops.

• To make an analysis of distribution of bajaj almond drops.

• To know about consumer preference in buying decision.

RESEARCH METHDOLOGY

• Research methodology is a careful investigation inquiry and especially for search for new facts in any branch of knowledge.

• The research word is the combination two parts first “re” and second “search” means search again.

• The main function is the critical investigation search for truth fact.

EXPLORATORY RESEARCH

• All marketing research project must start with exploratory this is a preliminary phase and absolutely essential in order to obtain a proper definition of problem at hand. The major emphasis in on the discovery of ideas and insights.

DATA ANALYSIS AND INTERPRETATION

34

66

Customer Satisfaction

NOYES

QUALITY OF PRODUCT

POOR10%

VERY GOOD48%

GOOD25%

BETTER17%

EFFECT OF PRICE

SUFFICIENT RESONABLE COSTLY0

10

20

30

40

50

60

70

30

60

10

CONCLUSION

From my survey report i have concluded That bajaj almond drops is a leading Hair oil in the market right now. The main strength is

large distribution network. It has been ahead of because-

1.It is more healthier then other2.The financial position of the company is better and strong.3.Price is very reasonable.4.It spends lots of money on advertisements.

LIMITATIONS OF THE SURVEY

• Some of the respondents refused to cooperate.• Respondents were biased in their behavior.• Some persons were not sure about that the

investor is a student.• It was difficult to complete report in limited time.

From my survey report i have concluded that-

SUGGESTIONS

• Profit margin of dealers should be increased • More Verities should be introduced • Company should provide schemes• Effective advertising should be done time to

tome to attract more customers

The points which I would like to suggest are-

THANK YOU!!

SUBMITTED BYROSHAN JAIN

B.B.A (HONS) 3RD SEM -14TH BATCH

FACULTY OF MANAGEMENT STUDIESDr Hari Singh Gour University ,SAGAR (M.P)

For-